James Robinson Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Led the UK research team, applying Behavioural Science principles, mainly on packaging research, across a wide range of clients, and with a focus on improving deliverables.

Set-up & managed the Customer & Stakeholder Satisfaction survey for Gas to deliver clear recommended actions• Created a reporting format for clear regular updates and summary reports for senior teams with a focus on what is working and not working and on priorities to improve with financial implications

Led insights and analytics for Strepsils globally working closely with the senior teams across the business:• Created retail analysis (Power BI) & consumer insights (primary & secondary sources) for the 5-year Strategy Plan• Developed a consumer insights program, identifying and focusing on strategic and brand priorities

Full time contract work for River Research, providing senior support for two key studies:• A global research study for a multi-national tech company, running on-line qual across 4 markets (Nigeria, Indonesia, India, UK) & consolidating info from hundreds of sources into a summary of actionable insights• A B2B study for an oil and lubricants manufacturer, interviewing key decision makers in that fieldFor both studies, commercially-focused, action-orientated insights and recommendations were delivered.

London, United Kingdom

As Brand Strategy and Guidance Lead for Kantar Africa Insights, I managed the brand tracker (worth over £3mn) and ad hoc solutions for Diageo across Africa, leading and building up the team's skillset to better deliver to client requirements• The driving force in initiating change in the team to develop a more trusted advisor client relationship.• Created more insightful reporting with a focus on better storytelling and commercial impact.• Consolidated consumer and retail insights to create a bigger picture commercial and strategic view.• Brought in client-side thinking to design business planning workshops, with focused actions.• Ran successful internal training programs to facilitate change and up-skill teams. This resulted in more ad hoc commissions, increased efficiency, with higher levels of client and team satisfaction.

London

Developed and transformed NPS for Mobile Phones into an asset used for guidance and decision-making.• With clearer analysis of consumer verbatim feedback focused on improvements• By improving communications, ensuring deliverables were timely, more visually impactful and focused, with clear recommendations and actions (both for current and future devices) • With real-time insights, this was used to drive strategic decisions and for planning (product development, marketing, and sales plans).Also drove the use of NPS for the Nokia advocacy program, significantly increasing scale of contacts (10-fold).

London, United Kingdom

Managed and led consumer insight, with a focus on new product innovations, for Mobile Phone Devices in Emerging Markets, from value proposition and early concept development to final product optimisation, working across India, China, Africa, Brazil & Indonesia.Examples of where recommendations were acted on, include … “Dual Sim: Easy Swap”: Drove the business case from a consumer & UX view for a critical product innovation, with a patent as a result: “Apparatus & method for a communication network”, Apr 28, 2011: us20140045551 A1 “MP Must Wins”: Led a research program, starting from needs through to final concepts which were tested and prioritized for business development (with a focus on bringing mobile to the next billion).“MP Core Consumer Personas”: Consolidated research to develop Personas and workshopped insights which were then used by Marketing for advertising and media communications.“Meltemi Platform Development (to compete vs Android)”: Applied UX principles to test usability of the platform, and then ran global workshops on insights, where findings were taken on board and utilised.

London, United Kingdom

Ran post-launch evaluation studies combining both quant metrics and deeper qual understanding.

Oxfordshire

Led B2B research across a range of industries including automotive, construction, logistics, drilling, telecoms. Developed and moderated depth interviews and focus groups, with Qual and Quant analysis and reporting.

Berkshire

A short-term contract focused on developing new business contacts; preparing and presenting proposals.

Oxfordshire

Created strong client relationships, with an FMCG focus, including drinks (Diageo) and OTC (BHI and Strepsils) running key accounts, with a mainly quant focus, but also introduced qual into several studies. E.g.:• Ran in-market product development for Diageo Africa in Nigeria, Cameroon, Ghana and Kenya.• Developed Boots Healthcare (BHI) into the largest client with needs studies, mainly focused on Strepsils.• Drove the early development of qualitative research into a viable proposition for MMR.

Warwick

Involved in the early development of BRANDZ. Managed teams for ad-testing, media optimisation and brand tracking. Developed and improved key accounts, including Allied Domecq, Unilever, Kimberly-Clark, Pedigree.

Oxfordshire

A thorough grounding in ad hoc qual and quant research & methodologies (including pack testing; pricing; concept and product development; mystery shopping). Accounts included Reckitt, Vauxhall, Volvo and Levi’s.

London

A year's paid work experience as part of Degree. Managed consumer research and insights projects mainly focused on developing competitive insurance packages.

Bachelor’S Degree, Business Studies, 2:1

Marketing

1992. Chartered Institute of Marketing (CIM) Diploma

Market Research

1996. Market Research Society (MRS) Certificate