James Russo Email & Phone Number

New York, Ny, Us

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

New York, Ny, Us

Planning, creating, driving, and executing national field marketing initiatives including demos, events, and influencer seedings. Integrating field marketing efforts into key sales initiatives to grow user base, raise brand awareness, and ultimately drive sales. Recruiting, training, and managing a team of 100+ Brand Ambassadors nationwide. Representing the brand at key B2B and B2C events across the country.Visiting top retailers to foster strong relationships with key marketing and sales team members.Managing national marketing budget including staff hours, product inventory, and event expenses. Creating and implementing reporting tools to measure Brand Ambassador effectiveness/resultsInteracting regularly with Director of Sales to maximize sampling efforts.

New York, Us

• Responsible for the development and execution of all field marketing efforts within the Northeast U.S., ultimately resulting in increased brand awareness and conversion from trial to purchase• Creatively guides all sampling actively, thoughtfully reaching new consumers and deepening our relationship with core users• Manages Field Marketing Managers within region, ensuring successful execution of KIND Field Marketing strategy• Mentors regional team of Field Marketing Managers, Team Leads, KIND Brand Ambassadors and KIND U Ambassadors, encouraging skill development and personal brand ownership• Works in collaboration with Field Marketing Director and marketing team to ensure team alignment and comprehension of all larger field marketing /brand initiatives and programs• Supports team in recruiting, hiring and training of new field marketing team members• Develops regional strategic sampling initiatives, reaching our target consumers where they live, work, play and shop• Strategizes with sales counterparts to determine market level, territory and account goals• Understands brand position in territory with the ability to develop marketing strategies and tactics to gain incremental sales• Develops regional programming and partnerships, resulting in increased brand trial and visibility in territory• Encourages consistency across team and streamlines the sharing of best practices and key learnings• Reports and analyzes monthly, quarterly and annual resultsAbout KIND:Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of our founder's desire to create a snack that was delicious and nutritious, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions, inspiring consumers to "LIVE KIND, everyday."

New York, Us

• Recruits, manages and motivates a team of KIND Brand Ambassadors• Researches, coordinates and hosts marketing events• Seeds and develops relationships with market influencers and like-minded partners, ultimately leading to increased brand visibility• Strategically coordinates and executes sampling initiatives, reaching consumers where they live, work, play and shop• Collaborates with sales team to determine and achieve market level goals, utilizing strategic marketing initiatives

Adina for Life is dedicated to producing great-tasting, better-for-you fair trade beverages, using only natural and/or USDA organic, directly sourced ingredients from around the world.

New York, New York, Us

ION Marketing is a full-service marketing and promotions agency specializing in the creation and execution of strategic programs that are centered around charged ideas and tailored to meet our clients' needs. Our goal is to generate a positive reaction to all that we do.ION offers a dynamic portfolio of marketing solutions, and we take pride in our ability to think creatively, plan strategically, react quickly, and execute passionately.

Us

Bachelor Of Business Administration (Bba), International Management

Chemical Engineering