James Nice Email and Phone Number

• Led marketing strategy and plan development for a $3.5 billion business unit consisting of five co-ops, 225 franchisees, and 1,250 restaurants across OH, KY, PA, IN, TN, WV & MD.• Created plans that exceeded sales targets and led the system in per capita visits within the QSR category.• Directed multiple agencies across all plan components: customer strategy, media plan & spend, tactical development, creative, public relations, merchandising, social media and mobile app.• Oversaw performance and talent development of Marketing Manager.

• Oversaw all marketing and media activity for 700 restaurants throughout OH, KY, PA & IN.• Led consolidation of legacy co-ops from 7 to 3 and realigned agency model resulting in over $1.5 million in savings to franchisee P&L’s.• Created and deployed holistic plans around the family business that resulted in Happy Meal product lifts of 20-30%, incremental sales of +1% and reversed a 10-year decline in Happy Meal performance.• Managed and developed a team of three field marketing representatives.

• Grew Orlando Co-op sales by 2%, 3% and 3% in consecutive years (Top-Twenty market system-wide).• Led the development of a cross-functional breakfast plan for the Buffalo market which resulted in a market share shift of 1.5% from the market leader, Tim Horton’s. • Developed a product launch campaign for McCafe Frappes resulting in over 100,000 beverages sold in one day across 64 restaurants, leading to a 101% increase in sustained performance.

• Increased breakfast market share in Buffalo, NY by 1.5% through concentrated plan targeting market share leader Tim Horton’s• Developed a product launch campaign for McCafe Frappes resulting in over 100,000 beverages sold in one day across 64 restaurants. Sustained performance went from -15% vs. control to positive 86%

• Assisted agencies and Owner/Operators in strategic development of local marketing plans • Led deployment of McCafe rollout across 450 restaurants

• Assisted with marketing and public relations for 100+ McDonald’s restaurants in WV, OH & KY• Collaborated with team to develop year long co-op marketing and public relations plans in accordance with local, regional and national goals