James Novy Email & Phone Number

• Creative direction, digital product design, and illustration for early-stage startups and larger companies - clients include Sephora, MUJI, Walt Disney Internet Group, and HBO
• UX / UI design for web-based and mobile products (from discovery to implementation)
• Established design processes, style guides, and branding standards
• Digital and print marketing - landing sites, banner ads, and print collateral
• Illustration and animation for marketing campaigns and mobile games

Central & Western District, Hong Kong, Sheung Wan, HK

• Lead visual / UX design initiatives for mobile e-learning app
• Streamlined user flows to increase user educational goals and app completion
• Introduced new design process of usability research, wireframing, qualitative user testing, and producing animated interaction mockups for overseas development teams to implement as final designs
• Illustrated new diverse characters for 3D role plays

New York, NY, US

• First dedicated visual designer responsible for the conception and design of all digital product and marketing-related projects
• Redesigned multiple iterations of the desktop and mobile web experience to streamline booking flow, implement better information hierarchy, maintain brand consistency, and introduce new features such as the Well Guide.
• Initiated the visual redesign of the ZocDoc iPhone app which grew to a company-wide focus on native mobile products
• Helped conduct user tests, produced wireframes, and designed InVision mockups for product features such as booking, check-in, and the ACA information site
• Established brand standards and style guides for all products and public-facing material
• Standardized brand illustration style and directed animated commercials

• Lead illustrator for online printables, original characters, and seasonal promotions
• Proposed and produced new concepts for printable games and toys such as shrinky dink charms and t-shirt iron-ons

New York, NY, US

• Lead UX / UI design of web-based financial applications
• Redesigned legacy app UIs to streamline user flows
• Set visual design and brand standards for digital products

• Principal creative for the branding and design of packaging, promotional collateral, and web-based marketing of entertainment properties such as Rocky and Bullwinkle, Rudolph the Red-Nosed Reindeer, and Godzilla
• Lead projects from concept through production (often including illustration) and worked as the senior creative directly under the Creative Director