With a focus on both long-term strategies and short-term projects, I specialise in providing guidance to omnichannel retailers, unlocking growth opportunities and driving innovative product development. • Establishing best practices, performing teams, and strategic partnerships.• Tailoring solutions to either refine existing processes or execute change.• Leveraging intelligence via a network of industry specialists and agencies.• Developing new hybrid strategies via agency and inhouse collaborations.

Introducing Amazon best practices (Storefront, A+Content and Sponsored Ads) and working with the Marketing team to grow Digital and B2B channels.

Working with the CEO to develop product, categories and reporting processes along with introducing best practices for catalogue creation to build the new Essentials category.

Founded in 1992 Easylife Ltd is a direct mail and digital retailer - the KPIs of this current role are to ensure the delivery of all revenues streams across the group and working closely with the CEO and Exec team develop new channels and partnerships.• Member of an Exec team of four including the CEO• Agree and build the annual Budget and P&L to achieve profitability objectives. • Managing, hiring and building teams, both internal and partnership. • Delivering growth via Digital, Marketplaces (Amazon & Ebay), Direct Response and Product Development, including:- Website: delivering new bespoke platform adding BNPL solutions.- Email: building fulling integrated email marketing channel dovetailing offline and digital activity for our omnichannel strategy.- Marketplaces: overhauling and directing the Amazon and Ebay trading strategy to deliver record growth.- Media Advertising: set up and delivered off-the-page advertising channel via newspaper promotions.• Execute the commercial direction, including the development of short and long-term growth strategies and report back cost savings where needed.• Recruit and develop new team members and agencies to build hybrid succession plan and add additional skills to the business.

Scotts Ltd, is a direct mail retail group with their Scotts of Stow brand delivering three-quarters of the company’s turnover. The key KPI’s of the role were to maximise revenues streams, develop marketing strategies and manage cross department teams to meet the Board’s business plan.• Reported to the Chairman and Board to initiate and deliver buying and trading strategies.• Responsible for developing and driving new revenue opportunities for the Scotts Group including:- Email marketing implementation- Marketplaces strategy and implementation- Establishing brand direction – cohesion between the group’s competing brands: Scotts, Bloom, Original Gift Company and Expert Verdict.- Ownership of the media trading (off-the-page) channel.• Work with the Buying team to execute Far East and UK buying plans.• Define and execute omnichannel strategy to build revenues covering Mail Order, Digital and Marketplaces activity. • Build and managed inter-departmental teams.• Product development via innovating existing product portfolio to brand registry.

Responsible for building revenues, overseeing and improving logistics and building customer retention for Casafina.com. Setting up operational procedures, D2C solutions and reporting processes to develop the brand, contributing to revenue growth and customer and supplier retention. • Developed acquisition plan targeting key suppliers and brands for new flash sale platform. • Category managed Kitchen and Dining, uplifting sale activity by 50%.• Developed D2C planning and logistics solutions for a range of wholesalers new to the direct fulfilment marketplace.• Vendor management of delivery logistics; on time deliveries/dropship/customer lead-time management and overall supplier performance reviews.• Vendor range building, achieving 20% SKU increase, and developing promotional activity. • Reducing customer lead-times by 25% in turn improving conversion rates and building revenues.• Reducing failed and overdue deliveries by 45% via new buying procedures.• Increased forward daily sales by 100% and forward planning schedule by 150%.

Casafina.com, part of the Worldstores Group was a members luxury home living website specialising in featuring established, new and up and coming homeware brands to a high end audience. Part of an initial start-up team of five working directly with the department Head and joint CEOs to launch Casafina.com. Primarily focused on cross-category buying, vendor management and developing new and existing supplier relationships to achieve supplier buy-in and a strong pipeline for the new route to market.

WorldStores was a venture capitalist (Balderton & Goldman Sachs) backed Ecommerce business, at the time one of the UK’s largest online retailer for the home and garden with sales in excess of £90m and over 200 staff. Part of a small start-up team of five working directly with the Worldstore CEOs to launch a new members only flash sale website, Casafina.com. Primarily focused on cross-category sourcing, vendor management and developing new and existing supplier relationships to achieve supplier buy-in and a strong pipeline for the new route to market. • Founder team member of new website; setting up, implementing and launching Casafina.com.• Managed Home Living & Accessories category.• Implemented, sourced and developed a balanced brand profile within the buying strategy. • 100+ new supplier sign-ups in the initial 3mth pre-launch period. • Vendor management to achieve ‘best on-site deals’ for all parties.• Support the Marketing and Content teams to improve department sales revenues.• Established KPI’s and managed revenue plan for launch.• Hired and managed a buying team of 12; six category teams of two.

Set up the new media partnerships department to sell the Worldstores product portfolio to news media via Reader Offers. Revenue streams included websites, newspaper offers, advertorials, and catalogue inserts. Launched Worldstores’ first white label website with the Guardian, as well as developing digital campaigns to multiple media partners. Managed a team of six, sourcing product and developing media relationships to build brand exposure.

After being recruited as a Senior Account Manager in 2004, conducted a management buy-out in 2009, running the company together with two Directors with revenues of £7.5m. Hired and managed a team of account managers, fulfilment warehouse and call centre staff of 12. Sole responsibility for sales and client contracts eventually negotiating the Worldstores’ acquisition of the company in 2011.• Responsible for client liaison and contracts with Hearst, the Telegraph, Times andGuardian newspapers as well as BBC Publishing.• Oversaw a team of account managers scheduling activity on a daily, quarterly and yearly basis.• Sourcing product to feature in print, online and in catalogue promotions.• Far East procurement including buying trips to China and Hong Kong. • Oversaw and facilitated a management buy-out to co-own Timscris with two fellow directors.• Negotiated the Worldstores acquisition of the company in 2011.