James O'Brien Email & Phone Number

Cincinnati, Oh, Us

I lead the strategic planning and execution of digital marketing initiatives to drive demand across both the Provider and Client sides of the business. I built a high-performing team from the ground up and successfully spearheaded the re-platforming and redesign of PatientPoint.com, delivering the project on time and $50K under budget. I developed and implemented a streamlined lead delivery model, integrating two Salesforce instances using a single website and Pardot platform, which returned 10x pipeline to budget. Additionally, I designed and rolled out a demand intake process for program activation, while overseeing the consolidation of Salesforce instances and optimizing marketing technology to align with business goals.

Strategic business consultancy, primarily to help small to mid-sized companies with web, mobile, digital marketing, and other business operations.

Columbus, Ohio, Us

Manage corporate Web properties in order to aid the company's business objectives. Manage SEO/SEM efforts and optimize online marketing spend using digital metrics. Test the performance of landing pages, special promotions, content, and product placement while coordinating with corporate marketing and communications to align online activity with larger campaign initiatives. Together with Rev Ops, develop a program measurement methodology and analyze results in terms of ROI and success criteria.

Columbus, Ohio, Us

Responsible for all marketing technology architecture related to web infrastructure, lead delivery, and other tools to support marketing demand generation and productivity.

Pleasanton, Ca, Us

Outlined and led three revenue-generating projects within the Veeva marketing department to assist in formulating, planning, and executing the digital strategy.

Jamison, Pa, Us

Marketing leader responsible for PE's new go-to-market and brand strategy, focusing on gastroenterology-specific private practice and ambulatory surgery center growth while setting the foundation and outline for digital transformation.

Remote First, Us

Within NextGen’s agency-like marketing department, providing expertise in technologies, branding, and engagement to guide the development and management of digital marketing, demand generation, and lead nurturing in alignment with corporate strategy and financial objectives. Owned the entire buyer journey, from inbound channels and digital advertising to web experience and email nurturing, along with sales qualification and overall MarTech administration. Contributed strategic guidance and support for the construction of campaigns, then analyzed and adjusted direction based on performance metrics and analytics. Hired and supervised a highly engaged team of 15+ direct reports and managed a $5M+ OpEx budget. Before becoming director, I held the positions of manager of Web & Interactive and Senior Web Developer.

Remote First, Us

Supervised team of a high-performance team of 7 direct reports, comprised of digital marketing managers, front-end designers, and web developers as well as offshore resources. Promoted to formally assume responsibilities performed for several years regarding team leadership and expanded scope of influence to plan, develop and execute a lead generation engine of comprehensive multi-channel inbound strategy, industry best web experiences, SEO/SEM, mobile development, and closed-loop reporting and analytics, to make data-driven decisions that grow the pipeline significantly, with high-quality sales accepted opportunities.

Remote First, Us

Initially, charged with redesigning company website and leading full lifecycle development of websites and solutions. Highly technical position with extensive hands-on work programming and developing architectures. Quickly gained knowledge of technologies and how they worked together, expanding responsibilities to cover all marketing-related technology projects and working with diverse internal stakeholders. Supervised and supported the remote development team in India.

Conceptualized, designed, and managed web application providing a unique, interactive entertainment experience: the chance to cast ore re-cast a movie the way you want to see it.

Philadelphia, Pa, Us

Combined technical and marketing expertise to design and manage digital marketing efforts such as website, intranet, and proprietary software for policy processing; deployed SEO/SEM vehicles to gather metrics for constant improvement.

Co-founded website design company and served as the primary developer for websites and web solutions, including back-end programming, for all incoming projects for small to mid-sized companies.

Programmed POS auction system (core platform) where customers sold products via comma-delimited files and RFQs; automatically generated emails to sellers when a quote was requested. Features: live help and real-time payment processing.

Newark, Nj, Us

Multi-function position designing applications to integrated audio/video components, improve the website, integrate hardware/software, provide technical support, and serve as a backup systems administrator.

Bachelor Of Business Administration - Bba, Marketing

Associates Degree, Computer Programming