James O'Brien

James O'Brien Email and Phone Number

Life's like a movie, write your own ending! @ PatientPoint®
James O'Brien's Location
Phoenixville, Pennsylvania, United States, United States
James O'Brien's Contact Details
About James O'Brien

A transformative marketing strategist and change agent with over 20 years of experience in building and rejuvenating demand engines for B2B companies. Specializing in optimizing lead generation, lead delivery models, and the martech stack to accelerate business growth. Known for evaluating organizational needs and driving impactful change through people, technology, and best-in-class practices. Proven ability to implement scalable solutions that drive meaningful interactions, generate high-quality leads, and create a foundation for state-of-the-art demand centers of excellence (CoEs). A trusted partner to executive leadership, leveraging expertise to align marketing initiatives with enterprise business goals while leading teams with accountability, pragmatism, and inspiration.

James O'Brien's Current Company Details
PatientPoint®

Patientpoint®

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Life's like a movie, write your own ending!
James O'Brien Work Experience Details
  • Patientpoint®
    Director Of Digital Demand
    Patientpoint® Apr 2023 - Present
    Cincinnati, Oh, Us
    I lead the strategic planning and execution of digital marketing initiatives to drive demand across both the Provider and Client sides of the business. I built a high-performing team from the ground up and successfully spearheaded the re-platforming and redesign of PatientPoint.com, delivering the project on time and $50K under budget. I developed and implemented a streamlined lead delivery model, integrating two Salesforce instances using a single website and Pardot platform, which returned 10x pipeline to budget. Additionally, I designed and rolled out a demand intake process for program activation, while overseeing the consolidation of Salesforce instances and optimizing marketing technology to align with business goals.
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  • Rare Marketing
    Digital Marketing & Web Consultant
    Rare Marketing Mar 2015 - Present
    Strategic business consultancy, primarily to help small to mid-sized companies with web, mobile, digital marketing, and other business operations.
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  • Teamdynamix
    Director Of Digital Marketing
    Teamdynamix Nov 2022 - Mar 2023
    Columbus, Ohio, Us
    Manage corporate Web properties in order to aid the company's business objectives. Manage SEO/SEM efforts and optimize online marketing spend using digital metrics. Test the performance of landing pages, special promotions, content, and product placement while coordinating with corporate marketing and communications to align online activity with larger campaign initiatives. Together with Rev Ops, develop a program measurement methodology and analyze results in terms of ROI and success criteria.
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  • Teamdynamix
    Marketing Technology Leader
    Teamdynamix Jul 2020 - Nov 2022
    Columbus, Ohio, Us
    Responsible for all marketing technology architecture related to web infrastructure, lead delivery, and other tools to support marketing demand generation and productivity.
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  • Veeva Systems
    Digital Strategy Consultant (Contract)
    Veeva Systems Oct 2019 - Jan 2020
    Pleasanton, Ca, Us
    Outlined and led three revenue-generating projects within the Veeva marketing department to assist in formulating, planning, and executing the digital strategy.
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  • Physicians Endoscopy
    Senior Director Of Marketing
    Physicians Endoscopy Apr 2019 - Oct 2019
    Jamison, Pa, Us
    Marketing leader responsible for PE's new go-to-market and brand strategy, focusing on gastroenterology-specific private practice and ambulatory surgery center growth while setting the foundation and outline for digital transformation.
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  • Nextgen Healthcare
    Director, Digital Marketing
    Nextgen Healthcare Oct 2016 - Nov 2018
    Remote First, Us
    Within NextGen’s agency-like marketing department, providing expertise in technologies, branding, and engagement to guide the development and management of digital marketing, demand generation, and lead nurturing in alignment with corporate strategy and financial objectives. Owned the entire buyer journey, from inbound channels and digital advertising to web experience and email nurturing, along with sales qualification and overall MarTech administration. Contributed strategic guidance and support for the construction of campaigns, then analyzed and adjusted direction based on performance metrics and analytics. Hired and supervised a highly engaged team of 15+ direct reports and managed a $5M+ OpEx budget. Before becoming director, I held the positions of manager of Web & Interactive and Senior Web Developer.
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  • Nextgen Healthcare
    Manager, Web Development & Interactive Marketing
    Nextgen Healthcare Oct 2013 - Oct 2016
    Remote First, Us
    Supervised team of a high-performance team of 7 direct reports, comprised of digital marketing managers, front-end designers, and web developers as well as offshore resources. Promoted to formally assume responsibilities performed for several years regarding team leadership and expanded scope of influence to plan, develop and execute a lead generation engine of comprehensive multi-channel inbound strategy, industry best web experiences, SEO/SEM, mobile development, and closed-loop reporting and analytics, to make data-driven decisions that grow the pipeline significantly, with high-quality sales accepted opportunities.
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  • Nextgen Healthcare
    Senior Web Developer/System Architect
    Nextgen Healthcare Aug 2008 - Oct 2013
    Remote First, Us
    Initially, charged with redesigning company website and leading full lifecycle development of websites and solutions. Highly technical position with extensive hands-on work programming and developing architectures. Quickly gained knowledge of technologies and how they worked together, expanding responsibilities to cover all marketing-related technology projects and working with diverse internal stakeholders. Supervised and supported the remote development team in India.
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  • Fill The Part
    Founding Partner
    Fill The Part Feb 2012 - Jul 2016
    Conceptualized, designed, and managed web application providing a unique, interactive entertainment experience: the chance to cast ore re-cast a movie the way you want to see it.
  • Idp
    Programmer, Webmaster And Graphic Designer
    Idp Jan 2001 - Jun 2008
    Philadelphia, Pa, Us
    Combined technical and marketing expertise to design and manage digital marketing efforts such as website, intranet, and proprietary software for policy processing; deployed SEO/SEM vehicles to gather metrics for constant improvement.
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  • 3 Deep Design
    Founder & Lead Developer
    3 Deep Design 2003 - 2007
    Co-founded website design company and served as the primary developer for websites and web solutions, including back-end programming, for all incoming projects for small to mid-sized companies.
  • Buystainlessonline.Com
    Web Designer And Systems Database Administrator
    Buystainlessonline.Com 2000 - 2001
    Programmed POS auction system (core platform) where customers sold products via comma-delimited files and RFQs; automatically generated emails to sellers when a quote was requested. Features: live help and real-time payment processing.
  • Panasonic
    Network Support Analyst And Software Programmer
    Panasonic 1998 - 2000
    Newark, Nj, Us
    Multi-function position designing applications to integrated audio/video components, improve the website, integrate hardware/software, provide technical support, and serve as a backup systems administrator.
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James O'Brien Skills

Leadership Marketing Management Direct Marketing Sales Process Social Media Digital Transformation Online Marketing Digital Strategy Reporting And Analysis Web Applications Marketing Analytics Marketing Technology Business Development Content Marketing Web Development Agile Methodologies Communication Healthcare Digital Marketing Integrated Marketing Lead Generation Customer Relationship Management Strategic Planning Seo Strategy Marketing Automation Demand Generation Online Advertising Business To Business Social Media Optimization Marketing Account Based Marketing Go To Market Strategy Javascript Google Analytics Market Analysis Social Media Marketing Business Process Improvement Sql Brand Strategy Customer Acquisition Management Personalization User Interface Design Project Management Google Ads Marketing Strategy Search Engine Optimization Html5 Databases

James O'Brien Education Details

  • Strayer University
    Strayer University
    Marketing
  • Pennco Tech
    Pennco Tech
    Computer Programming

Frequently Asked Questions about James O'Brien

What company does James O'Brien work for?

James O'Brien works for Patientpoint®

What is James O'Brien's role at the current company?

James O'Brien's current role is Life's like a movie, write your own ending!.

What is James O'Brien's email address?

James O'Brien's email address is ja****@****mix.com

What is James O'Brien's direct phone number?

James O'Brien's direct phone number is +1.215.657*****

What schools did James O'Brien attend?

James O'Brien attended Strayer University, Pennco Tech.

What skills is James O'Brien known for?

James O'Brien has skills like Leadership, Marketing Management, Direct Marketing, Sales Process, Social Media, Digital Transformation, Online Marketing, Digital Strategy, Reporting And Analysis, Web Applications, Marketing Analytics, Marketing Technology.

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