As a Contractor Marketing Manager, I lead the design, coordination, and execution of contractor-focused sales and marketing campaigns to enhance brand equity, loyalty, and awareness for Leviton’s value-added solutions in the electrical contractor industry. My role focuses on aligning strategic marketing initiatives with sales goals, increasing engagement, and identifying new business opportunities.Key Responsibilities:I manage all aspects of contractor marketing, including market… Show more As a Contractor Marketing Manager, I lead the design, coordination, and execution of contractor-focused sales and marketing campaigns to enhance brand equity, loyalty, and awareness for Leviton’s value-added solutions in the electrical contractor industry. My role focuses on aligning strategic marketing initiatives with sales goals, increasing engagement, and identifying new business opportunities.Key Responsibilities:I manage all aspects of contractor marketing, including market research and competitive analysis to refine contractor programs. I lead the promotion of innovative products, leveraging Salesforce.com to nurture relationships and track potential growth areas. I oversee recruitment programs to expand Leviton’s contractor database and develop loyalty and incentive programs to encourage long-term engagement.Collaboration and Events:I collaborate with retail channels to deliver training and support, building partnerships that extend Leviton’s reach in the market. Representing Leviton at trade shows and industry events, I build key customer relationships and ensure our strong presence within organizations like NECA and IEC.Program Development and Strategic Planning:I manage the MyLeviton Pro program and the contractor web pages, ensuring relevant and timely communication with contractors. I also administer the National Electrical Code (NEC) program, keeping training and materials up to date.In collaboration with sales leadership, I contribute to long-term strategic plans that ensure Leviton’s continued success in the contractor market. By maintaining a customer-focused approach, I help drive growth, brand loyalty, and market leadership for Leviton. Show less

• Manage the execution of the critical program elements for Atkore contractor programs for NECA and Electrical Training Alliance.• Manage and support Atkore membership requirements for NECA, ELECTRI, and the Electrical Training Alliance.• Track the annual spending associated with NECA and IEC contributions, sponsorships, advertising, meeting participation, and promotions.• Develop and manage training programs used at IBEW training centers.• Coordinate and support E2E events and… Show more • Manage the execution of the critical program elements for Atkore contractor programs for NECA and Electrical Training Alliance.• Manage and support Atkore membership requirements for NECA, ELECTRI, and the Electrical Training Alliance.• Track the annual spending associated with NECA and IEC contributions, sponsorships, advertising, meeting participation, and promotions.• Develop and manage training programs used at IBEW training centers.• Coordinate and support E2E events and planning.• Extend similar support to IEC organization as required.• Improve, maintain, and create new processes and standard work to ensure productivity for launch communications, program project tracking, and root-cause-countermeasure metrics for contractor initiatives.• Track and record metrics to measure program elements. Understand tools available to determine metrics.• Manage quarterly contractor calendar and content for newsletters, webinars, field tool kits, and online modules for contractor organizations.• Manage the content and creation of training modules for contractors' products, programs, and tools.• Travel to major conventions, committee meetings, and events. Show less

Executed the Partner Portal vision to support the business strategy whilemaintaining a clear product roadmap aligned to business goals in theshort- and long-term and ensured organizational alignment.• Identified areas for improvement and prioritization of the backlog of majorprojects; managed cross-functional teams to establish deliverables andaccountability, communicating progress and results to stakeholders toensure projects were delivered successfully.• Lead… Show more Executed the Partner Portal vision to support the business strategy whilemaintaining a clear product roadmap aligned to business goals in theshort- and long-term and ensured organizational alignment.• Identified areas for improvement and prioritization of the backlog of majorprojects; managed cross-functional teams to establish deliverables andaccountability, communicating progress and results to stakeholders toensure projects were delivered successfully.• Lead multi-year operating plans and results for Partner Portal, which werealigned to overall business objectives (delivering additional revenue andcost savings contributing to the bottom line)• Defined and tracked performance of key KPIs (number of users, usage forkey components like diagnostics, dashboard performance, ordering, andsupport content) to determine success.• Utilized segmentation and partner data to drive the overall strategy ofpersonalization initiatives.• Ensured portfolio of products were regularly audited, working cross-functionally with Product Managers to identify appropriate keywords,descriptions, images, and additional product recommendations.• Managed overall customer experience of the portal through themanagement of UX Sr. Designer to identify areas of opportunity toimprove usability.• Optimized navigation experience for B2B partner portal, definedrequirements for website design, enhancements, modifications, andupgrades, as well as testing, deployment, troubleshooting, and problemresolution.• Led continuous improvements throughout the customer lifecycle andoptimized engagement, traffic growth, lead generation, and brand integrity.• Optimized the customer journey by analyzing behavior, identified andprioritized technical and UX enhancement opportunities, and developedhypotheses for testing.• Developed journey-based marketing automation strategies to engageprospects and existing customers at all sales cycle stages. Show less

As Panduit's digital marketing merchandiser, I am the "glue" that ensures that our product information is effectively and efficiently transferred to our online presence. Panduit has over 50,000 SQUs across three business units that include Electrical, Data Center, Industrial Automation. I work very closely with product managers to ensure that product attribute information is complete and correct and then steward that information, along with all marketing assets to our various online… Show more As Panduit's digital marketing merchandiser, I am the "glue" that ensures that our product information is effectively and efficiently transferred to our online presence. Panduit has over 50,000 SQUs across three business units that include Electrical, Data Center, Industrial Automation. I work very closely with product managers to ensure that product attribute information is complete and correct and then steward that information, along with all marketing assets to our various online platforms. I then monitor impact, refine processes and report results back to management.• Responsible for implementing new systems/processes to improveinformation management and streamline operations.• Coordinated and assisted in the development, communication, andexecution of 11 multi-language websites to revitalize online presenceglobally.• Configured and arranged up-to-date Marketing part type lists on newlylaunched websites to promote visibility.• Created, executed, and managed workshops to support company-wideproduct line simplification initiatives with product management, digitalmarketing, and IT.• Improved and managed filters in favorable positions and areas of thewebsite to attract customers and optimize traffic utilizing Adobe Search &Promote.• Continuously collaborate with sales and product management teams toexecute product launch plans.• In-depth knowledge of performance designing, troubleshooting, andlaunching web pages.• Design and improvement of metadata across all URLs within Panduit.comto improve searchability.• Cross-functional leadership with UX designers to implement and improvethe end-user experience on Panduit.com.• Create and update functional new product launch calendars with businessunits and critical leadership. Show less

For 15 years I worked as the marketing operations lead responsible for Panduit's tradeshow, events and product marketing displays. During this timeframe, I personally built more than 500 booth displays or managed third party vendors on my build instructions. These booths supported Panduit's marketing efforts for electrical and data center and industrial automation. While I was based in the USA, I traveled throughout Latin America, Asia and Europe assisting with shows and events in those… Show more For 15 years I worked as the marketing operations lead responsible for Panduit's tradeshow, events and product marketing displays. During this timeframe, I personally built more than 500 booth displays or managed third party vendors on my build instructions. These booths supported Panduit's marketing efforts for electrical and data center and industrial automation. While I was based in the USA, I traveled throughout Latin America, Asia and Europe assisting with shows and events in those regions as well.I managed an overall budget of approximately a half million dollars per show, and was responsible for all logistics, set up, tear down, product displays, etc. The customer events and tradeshows I managed, were typically several days in length, with 19 hour work days common, with 500 or more customers / partners participating. Show less