Jameson Mefford-Lee Email & Phone Number

New York, NY, US

Sunnyvale, CA, US

• Founder and leader of the LinkedIn Value & Innovation Pioneers (VIP), an end-to-end marketing shop building revenue-generating sponsorships and partnerships with LinkedIn's top brand-aligned customers.
• Drive large customer growth by creating solutions that harness the full power of LinkedIn as a trusted brand, credible publisher, bastion of proprietary data, and the world’s largest professional network.
• Create and manage new revenue streams across content, research, events, co-marketing, and innovative distribution.
• Lead end-to-end GTM, including ideation, packaging, commercialization, sales enablement, client and agency pitches and negotiations, and white glove activation of sold sponsorships and partnerships.

Sunnyvale, CA, US

Founder and leader of the LinkedIn Value & Innovation Pioneers (VIP), an end-to-end marketing shop building revenue-generating sponsorships and partnerships with LinkedIn's top brand-aligned customers.

Sunnyvale, CA, US

• Built and led two new marketing teams within LinkedIn’s Marketing Solutions business: North America Strategic Accounts Marketing and Content Sponsorships Marketing.
• The North America Strategic Accounts Marketing team designed, orchestrated, and executed end-to-end account-based engagements (ABE) for LinkedIn Marketing Solutions’ 50 largest, most strategic accounts. We harnessed.
• Content Sponsorships Marketing created repeatable sponsorship frameworks to monetize LinkedIn’s organic content surfaces and experiences. By establishing LinkedIn as the premier content marketplace where B2B and B2C.

Sunnyvale, CA, US

Sunnyvale, CA, US

• Led and built the North American Enterprise Marketing go-to-market team responsible for driving accelerated growth via commercial innovation within high-consideration B2C advertiser categories, including Automotive.
• Launched LinkedIn’s Content Sponsorships Initiative as the program founder, driving $14MM+ of incremental revenue in less than one year by creating a net-new revenue stream across North American verticals through.
• Spearheaded and founded “Meet the Member,” LinkedIn Marketing Solutions’ first evergreen research franchise focused on proving LinkedIn members’ value as consumers to high-consideration B2C marketers, contributing to.
• Forged customer value innovation strategy by fostering strategic internal relationships with content and product teams, triangulating reciprocally-beneficial solutions in which customers connect with members in new.
• Managed, coached, and motivated Marketing Manager, Program Manager, and 10-person Content Sponsorships task force

New York, US

• Headed the strategy and operations of the multiplatform, full-cycle Integrated Marketing Team responsible for crafting client solutions across Discovery, Travel Channel, and Science Channel in the New York, Chicago.
• Drove $25MM+ of incremental revenue through convergent innovations developed with key network executives around signature tentpole moments, such as a watch-and-enter sweepstakes supporting the premiere of Serengeti and.
• Led and grew team of 6, enabling all 3 Managers to serve as people managers for long-term leadership development

• Launched and maintained the Scripps Networks youth audience initiative, Food Stories Group, generating customized, cross-network, integrated opportunities that engage Millennial and Gen Z audiences across Food Network.
• Served as marketing point for highest-spending digital and convergent accounts in the Food Category, negotiating with internal and external stakeholders to produce authentic consumer experiences while solving for.
• Collaborated with brand content leads to devise compelling go-to-market integration and sponsorship opportunities for partners
• Supervised, motivated, and inspired Sr. Manager and Manager to develop and execute innovative, insights-based marketing solutions within demanding project timelines

• Led development and activation of high-priority digital and convergent accounts, negotiating with internal and external stakeholders to engage Scripps Food Category audiences and deliver results
• Executed McCormick’s convergent Food Network campaign, Man Crafted, amassing 80MM+ video views and earning a Cynopsis Short Form Video award
• Managed client and agency communication, ensuring effective executions that maintain the integrity of the Food Network brand
• Served as convergent marketing point in establishing process for creating cohesive activations across Food Network screens

New York, NY, US

• Led the strategic ideation and client pitch process for convergent integrated marketing campaigns in response to client RFPs, leveraging MTV, MTV2, and mtvU channel platforms
• Developed and activated COVERGIRL’s custom, multi-year #covermoment MTV brand partnership, resulting in a monthly editorial calendar of cobranded content garnering over 300MM earned impressions
• Fostered meaningful client and vendor relations to strengthen partnerships and grow advertiser investment
• Acted as Integrated Marketing show point for MTV programming, partnering with the development team to devise and execute in-show and out-of-show integrations
• Served as Viacom Music Group Integrated Marketing intern point, liaising with Human Resources to facilitate recruitment, instating manager-to-intern processes, and establishing internship program curricula for MTV.
• Managed responsibilities, workflow, and development of 2 team Coordinators

New York, NY, US

• Built convergent marketing campaigns and pitch decks in response to client RFPs, leveraging MTV, MTV2, and mtvU channel platforms
• Activated custom marketing programs, collaborating with external agency teams, brand teams, and MTV Sales, Legal, Talent, Licensing, Programming, Promos, Production, Branded Content Solutions, and Digital departments.
• Crafted client wrap-up decks, partnering with internal and external research teams to aggregate data and analyze program results
• Served as the Integrated Marketing department tentpole point, overseeing all marketing program needs and liaising interdepartmentally for the MTV Video Music Awards
• Managed day-to-day and semester-long work flow and curriculum of team intern

New York, NY, US

• Assisted two (2) Vice Presidents of MTV Integrated Marketing and the Vice President of MTV and VH1 Integrated Marketing Events
• Managed the calendars and external and internal communications for each Vice President
• Supported three (3) MTV Integrated Marketing teams, curating client status documents, aggregating project files, and completing pitch and wrap-up decks
• Provided on-the-ground support at integration activations and channel tentpole events

New York City, NY, US

• Created, managed, and organized unique social media content on Bravo’s Facebook pages
• Screened upcoming Bravo programming for rich content to utilize in larger marketing campaigns
• Researched and presented competitive networks’ social media and marketing data
• Supported the coordinators, managers, directors, and VP of Consumer Marketing as requested

Burbank, CA, US

• Enabled the Account Executive in researching, targeting, and marketing Disney, Disneynature, Disney·Pixar, DreamWorks, and Marvel films in the New York City and New Jersey field markets
• Compiled, organized and logged national social media promotional data for THE MUPPETS, BRAVE, LINCOLN, and Marvel’s THE AVENGERS
• Organized and facilitated advance film screenings to college and word-of-mouth markets
• Fulfilled duties and tasks as requested by the Publicity and Promotions departments

New York, NY, US

• Collaborated in the creation of marketing decks for Integrated Marketing partners and clients
• Brainstormed and negotiated integrated marketing solutions and pitches
• Researched client brands and their compatibility with MTV’s values and platform
• Assisted the Coordinator, Director, and VP of MTV Integrated Marketing as requested

Bachelor Of Science (B.S.), Media, Culture, And Communication

High School Diploma