Jameson Olsen Email & Phone Number

-Owner of Go-To-Market strategy for product launches, product positioning, messaging, etc in the cybersecurity and compliance space.-Build paid and organic content strategies including lead magnets that upped generic leads 40%.-Coordinate and manage efforts across marketing, product, sales, customer success, and support.-Construct sales enablement assets and messaging for Channel, Enterprise, and SMB teams.

Provo, Utah Area

-Full ownership for marketing efforts on multiple shows for BYUtv. Oversee creation and execution for omnichannel campaigns for each season of each program.-Practice daily collaboration with my team and numerous internal and external teams including producers, PR, talent, post-production, agencies, ad partners, etc.-Build viewer loyalty and fandoms by using marketing channels to give unique, additive value to the consumer experience.-Analyze viewership data, ad results, social listening, focus groups, and one-on-one conversations to understand the ever-changing consumer perception of BYUtv.-Understand the unique value propositions, not only of each of my shows, but each season of each show. No two seasons are the same.-Chronologically envision plan from pre-premiere audience building, to in-season engagement and affinity, ending with post-season streaming strategies. -Plan budgets for ad spend, content creation, platform management, contractor work, etc.

Provo, Utah Area

-Oversee strategy and execution of content for 20+ programs and brands across BYUtv and BYU Radio including Studio C, Relative Race, Random Acts, and many others-Lead a team of internal employees and manage relationships with agencies to create content, manage social profiles, and build engagement with all programs under BYU Broadcasting-Develop strategies around programming schedules including debuting new shows, premiering new seasons, highlighting key moments and conversations, and relating show content to everyday life-Constantly extending my network of relationships with producers, talent, crew members, editors, accountants, HR reps, lawyers, other marketers, and anyone else that makes it easier for me to do the best job I can at promoting the shows

-Constructed and executed social strategies for ICON Brands: NordicTrack, ProForm, and Altra- Managed budgets and spending for paid advertisements across multiple brands- Built relationships with agencies, influence marketers, and other external teams to create content- Worked with customer service department to address issues and customer concerns- Pioneered use of new social media developments (i.e. Facebook Live) into existing strategies- Produced, and distributed small and large budget video concepts.

Brooklyn, Ny

-Developed and executed global social media strategy for Samsung Mobile Worldwide-Created experience maps to plot touch points and opportunities for connecting with consumers-Constructed research decks to present findings from client requests-Strategized and produced content for Samsung Mobile’s social media channels-Created reports on platform updates and emerging trends and their integration to existing strategies

Logan Ut (Utah State University)

-Worked with team of interns to plan promotions, events, and marketing content for the entrepreneurship center at USU.-Doubled enrollment of an Entrepreneurship Lecture series class to 250 through multi-audience targeted marketing campaigns, bringing in over $10,000 in unplanned revenue to the Huntsman School of Business.-Regularly created content for posters, fliers, website, videos, and other media efforts within the center.-Evaluated and approved promotions and events to maintain the brand for the Jeffrey D Clark Center.

- Assigned to run short-term campaigns, planned and strategized by myself and executed campus-wide, reporting results back to a New York affiliate-Promoted current CBS Sports Campaigns by collaborating with student organizations of both academic and athletic nature, gaining access to their social media and other channels of communication-Employed networking skills to continuously discover more useful connections both on campus and in the community-Used analytics to determine successful marketing tactics specific to Utah State University students and alumni

Logan, Ut

Took over all Marketing and PR functions during the course of the internship including:-Ran sales and promotions through website and social media accounts. Promotions included running Facebook ads that had a CPL (Cost Per Like) of nearly half the average cost.-Focused on Facebook page growth, increasing following by more than 4X.-Networked with artists and influencers to generate new products and coordinate features on the Denik Brand.-Wrote and distributed press releases about new products, updates regarding charity efforts, and collaborations with partnering brands.-Participated in brand strategy meetings, generating ideas for new product lines, brand-strengthening activites, and sales tactics.

Logan, Ut

-Work and train with 80+ lab consultants to make sure they are up to date with skills and knowledge necessary to provide students with the help they need with software and hardware issues.-Restructured training programs to be more engaging and interesting to staff.-Led by example, giving excellent customer service to lab users across campus.-Created and implemented a team system to facilitate reporting and communication across staff.-Developed an advanced proficiency in Microsoft Office programs, Adobe Photoshop, Google Docs, and other web-based apps.

Bachelor Of Arts - Ba, Finance, General

Bachelor'S Degrees, Communication Studies And Finance, Senior

Activities and Societies: Val. R. Christensen Service Center Executive Board, Student Alumni Association President, Mentor for the New.