Jameson White Email & Phone Number

Greater Chicago Area

Greater Chicago Area

• Owner of several major organizational Revenue and OpEx departments, including budgeting, modelling, forecasting, reporting on actuals and variance analysis responsibilities.
• Completed two largescale rebuild and overhaul projects of business revenue modeling and daily sales reporting for senior leadership, increasing accuracy and reducing final output generation time from hours to minutes

Greater Chicago Area

• Led, trained, coached & developed team of analysts supporting all Consumer Marketing efforts through insightful & valuable analytics, reporting, tracking & forecasting
• Introduced a new lead acquisition metric going beyond cost and quantity optimizations to also include quality; strategy changes using this metric increased program efficiency by 20%
• All Manager responsibilities listed below

Greater Chicago Area

• Developed, owned and managed the Cars.com Consumer Marketing budgeting, forecasting, analytics & reporting models guiding all consumer marketing initiatives
• Responsible for fluidly merging 20+ disparate datasets for omnichannel Consumer Marketing performance analytics contributing to reductions in cost per visit & lead acquisition (-60% & -6%) with increased budgets (+8%).
• Utilized both last-click & algorithmic multitouch-attributed performance data for deeper analysis of campaign efficiencies informing strategic shifts across online and offline media
• Managed the business-side strategy of all third-party tagging on the Cars.com website network

Greater Chicago Area

• Implemented and enforced Quality Assurance and Service Level standards to ensure consistent, accurate and timely reporting resulting in a 10%+ increase of on-time report delivery & accuracy

Greater Chicago Area

• Tested for correlation between U.S. vehicle sales and activity on Cars.com (including searches, page views and dealer contacts)
• Analyzed players in the automotive vertical advertising network marketplace including revenue/financial model construction
• Completed a review of the behaviorally targeted data marketplace including alliances of Cars.com's competitors with BT data aggregators
• Modeled how an online consumer's behaviorally targeted profile is constructed and used by advertising networks
• Researched the ways in which online competitive research tools, including Comscore, Hitwise, Google Ad Planner, Quantcast & Omniture gather their data

• Managed relationships with a dozen advertising agencies and over 3,800 radio stations across all 50 states to encourage fluid and lucrative sales partnerships.
• Created, presented and sold over a hundred multi-market radio sales presentations to agencies and advertisers including the Barack Obama presidential campaign ($13M), Allstate Insurance and other retail, recruitment.
• Attracted, developed and billed over $250,000 in new business opportunities.
• Assisted in the management of a sales support staff of four people, including national sales assistants and coordinators.

• Integral member of the team responsible for placement of Allstate Insurance disaster relief radio campaigns in the gulf coast generating over $6 million of sales during the hurricanes of 2005.
• Executed dozens of Account Executive level sales pitches, creating over $500,000 in business in less than one year.
• Successfully developed new marketing communication methods of advertisers by attending cross-functional brain-storming sessions with Clear Channel Katz Marketing Advantage.

• Assisted account executives by handling high-volume national radio airtime sales through heavy phone and email contact with both stations and agencies.
• Prepared executive-level sales presentations for agencies by compiling detailed ratings and research information based on geographic and demographic requirements.

• Developed integrated online marketing plans for hospitality purveyors in the travel industry.

Masters Of Business Administration, Operations Management And Leadership & Change Management

Activities and Societies: Member of DePaul Community Consulting Corps, part of DePaul Net Impact: ~Volunteered time towards creating an.

Bba, Double Concentration In Marketing Management And Operations Management

~Graduated with distinction (top 15% of class); Dean’s List fall 2003 & spring 2004 ~Residence Life (RA for Junior & Senior years) ~Alpha.