James Otto Email & Phone Number

Mount Juliet, Tn, Us

Nashville, Tennessee, United States

• Lead agency teams and clients in branding and brand identity development including research resulting in brand identity platform, brand differentiation, and positioning/repositioning strategies• Direct collaboration of creative, media and production teams to manage advertising campaigns, marketing programs and materials from ideation to execution for multiple clients including segments of the agency’s largest account• Develop client relationships to effectively sell ideas for print and online media campaigns• Manage marketing campaigns of $2.5MM+• Control media scheduling and production on a national scale• Responsible for defining marketing strategies and tactics for clients as well as the development of creative briefs • Participate and present in new business pitches

• Responsible for direction and management of the creative process for specific account groups• Provided strategic and conceptual direction for broadcast production, print advertising and collateral materials• Responsible for layout and design of print and collateral materials• Collaborated on strategic and conceptual direction for web and interactive productions• Managed multiple creative services resources to ensure on-time/on-budget delivery• Participated and presented in new business pitches; developed presentations and materials for new business pitches• Redesigned agency brand identity including internal/external communications (new business materials, signage, stationery, website, newsletter, agency reel, etc.)

Instructor, Print Design and Production

• Managed a team of designers while responsible for concept, layout, and production of print advertising and collateral materials• Conceptualized, wrote and produced radio & television spots and corporate/sales videos• Maintained agency digital assets

• Responsible for design and production of print advertisements, outdoor boards, point of sale and collateral materials for a variety of clients in banking, healthcare and restaurant segments• Collaborated with creative teams on concepts for print ads and point of sale materials

Ba, Advertising

Education record

Education record