Develop and Implement Growth StrategiesDirect Sales campaigns targeted at the following:o Wood Floor Distributorso Wood Floor Contractorso Product Specific Promoso Sports Floor End Userso Carpet Cleaners and RestorationCRM and Sales AnalysisGrowth and Maintenance of existing and new accountsProblem resolution, customer care, and new customer orientationPromote the brand on Social Media, Newsletter, Digital Billboard

Specialty Retail Program Manager 2010 to 2015Developed and led key growth initiatives on specialty retail side of residential STAINMASTER® carpet business. Guided pilot program and subsequent launch of national retail floor-covering program called “STAINMASTER® Showcase.” Created prospecting methodology and built network of over 600 aligned accounts.• Received company recognition for leading and meeting objectives by launching retail flooring pilot program with limited market support.• Created sustainable and profitable route to market for specialty retail business by collaborating with outside consultant, developing and implementing “brand alternative” sales distribution model. • Closed over 600 new aligned customers in 5 years by managing field sales activities, creating tools and guidelines for initiative and consulting with sales representatives on market strategy and assessing accounts for qualification. • Reduced opportunity closing time over 30% by creating new process flow in Salesforce.com, streamlining several process steps, and automating tasks, enabling sales team in moving faster towards build out goals. • Shortened new sales staff learning curve and improved overall effectiveness of team by training new salespeople on product, channel strategy, program offerings, and new technologies.

Specialty Accounts Manager- 2008 to 2009Executed prospecting strategy at new retail floor covering accounts throughout the US and Canada.• Increased sales at new accounts by analyzing demographics of key, underserved markets and developing strategic plans.• Improved floor presence and product placement with new accounts by over 75% by designing and implementing low cost strategy, gaining product placement, leveraging merchandising sunk costs, and conducting cold calls. • Standardized processes for growing business with non-aligned accounts by implementing new tactics including: email-marketing campaigns, web based training and advertising solutions.

Regional Trainer - 2006 to 2008Facilitated and conducted over 100, in person training seminars across the U.S. that enhanced flooring salespeople’s knowledge of product and selling skills.• Increased same store sales 10 – 20% over 3-month period and improved overall sales skills by facilitating training sessions, educating salespeople on STAINMASTER® product benefits. • Improved alignment and increased sales by designing specific training curriculum for key accounts.• Negotiated meeting space contracts by leveraging the company’s overall buying power and that of local competition.

Marketing Services Specialist 2003 to 2007Managed product placement of STAINMASTER® carpet in over 200 Home Depot locations throughout Midwestern United States.• Increased customer value by developing and facilitating training program for sales staff on product benefits and sales techniques. • Optimized product placement and improved exposure to customers by creating galleries for STAINMASTER® carpet within the Home Depot flooring department. • Improved sales staff preference on brand by conducting product knowledge sessions with sales associates, ensuring STAINMASTER® product was top of mind and instilling sense of performance and value.