James Parker Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Part of the Enterprise Demand Generation Team. Centered on creating integrated, customer lifecycle marketing campaigns that drive sustained demand for existing customers. Focused on X-sell, Upsell, and Expansion motions. Primarily focused on designing, executing, and optimizing end-to-end lifecycle campaigns in tandem with paid, email, product marketing, field and events, third-party vendors (content syndication, corporate gifting, etc.), and website customization teams.

Sydney, Nsw, Au

New York, Ny, Us

Steward demand generation, digital strategy, and sales enablement.- Advance and support Demand Generation strategies and programs including paid social, search and various partnership initiatives, highlights include a 2400% increase in Marketing Qualified Leads from Q4 20' (8) to Q3 21' (200), with consistent MoM growth (93% ) with 32% conversion to opportunity rate totaling over $3 mil in potential marketing-attributed revenuein Q2- Drive Organic Demand Gen programs including on-page and technical SEO, website management, organic social, copywriting, email and lifecycle marketing initiatives, automation, and directories, highlights include launching a new brand and website, overhauling our social and email strategies, and ongoing search optimizations that lead to 122% increase site traffic during the first month of new brand launch- Co-own Content Marketing and Strategy with Head of Marketing, advancing a rigorous calendar inclusive of webinars, whitepapers, interactive pieces, sales enablement (one-pager, decks), ads, and beyond; primary in-house designer for graphic and brand design- Establish and lead implementation of all Marketing Operations and Technology-related initiatives including HubSpot, website, CRM (SalesForce - led full refresh of SalesForce and HubSpot implementation), and various lead gen related tools such as TypeForm; serve as in-house website manager and SalesForce admin

Aurora, Co, Us

My work at Graebel is primarily centered around demand generation, social, content creation, event tech, and analytics. Manage social media accounts, produce digital/demand-gen oriented content, drive paid social, ideate and manage social editorial calendar - Refreshed social strategy for 2020, early pilot results (consistent two-digit month-over-month Click increase, consistent month-over-month Comment growth, +15% increase in overall followers) - Introduced social advocacy pilot that drove social shares up by 323% in initial launch month - Added attention to social conversions (tracked in GA) led to an increase of +34.15% increase YoY (Goal completion: Contact us form, main page, thank you). - Introduced greater sophistication in social media measurement, strategy iteration, and company advocacy. Ensure alignment with ABM and integrated marketing goals on demand gen & social initiatives- Own paid strategy for Technology campaign, outperforming industry ad benchmarks by (~0.14%) and leading to historic highs in ad performance in both Clicks & Impressions - Support messaging and sales outreach for tech demos helping to book approximately seven high-value prospect meetingsLead event technology and digital communications (email, social, CRM management) - Consistently support increased registration YoY for a series of international events- Generate approximately 38% of attendee registration from 'Email' and 'Social' - Increase overall referral traffic from event landing pages to Graebel.com by 75% YoY

Denver, Colorado, Us

- Train, equip, and enable Relationship Managers and Consultants with industry-leadingcontent marketing and consistent brand communication tools to ensure alignment andadvancement of key accounts- Drive content strategy and creation in partnership with Research and Insights, ELT,Consulting and Agency Partners; create, curate, manage and edit content creation processfrom whitepapers to micro-sites to email campaigns to blog series and beyond- Pioneer social selling strategy to enable Consultants to tap into existing communities andnetworks to grow net-new relationships; manage Founder and Company social mediaaccounts and Company website- Aligned Sales and Marketing by establishing best practices, systems, and tools forclosed-looped analytics

Denver, Colorado, Us

Creating hard-working brands that move people. - Worked on over 60 proposals and pitches, with 40% of proposals leading to advancementin the RFP process, and 30% going on to become client wins- Partner with Chief Marketing Officer and Sales Leads to enable best-in-class account-basedmarketing experiences to better align Sales and Marketing teams- Serve as project manager and content strategist on high-priority campaigns; establishingcreative briefs, timelines, work-plans, and other collaboration processes- Work with a diverse group of team members (Strategists, Creatives, Insights) to bring to life ayear-long content calendar that infuses video, webinar, paid & organic social, white papers,info-graphics, and beyond

Denver, Colorado, Us

Denver, Colorado, Us

Arlington, Va, Us

-Created news releases and media advisories. Developed talking points for interview on local radio station-Aided in organization of special events (Tour de Cure Colorado 2014), participated in various media and public affairs initiatives -Designed social media calendar, produced content for various social media channels -Assisted in management of various social media accounts -Tracked social media metrics across various platforms-Contributed to overall office-related activities-Received training and certification in Convio CMS local pages and event calendar

Bachelor Of Arts (B.A.), Strategic Communications

Education record