Marketing Manager
CurrentMarketing Manager for CID Group, a specialist B2B supplier of tools, equipment, and safety supplies, servicing the Civil, Utilities, Construction, and Emergency Services sectors. Responsible for coordinating all marketing activities for the business, reporting to the Managing Director. My core responsibilities include the following:- Annual brand plan and marketing calendar- Graphic design, branding, and artwork: in-house graphic designer, overseeing branding and design for both print and online - including designing our bi-annual printed catalogue.- Product photography and video: Utilising my existing skills in photography and video to produce a library of high-quality imagery for use in marketing materials.- Own Brand Product Launches: Responsible for producing all collateral in relation to new products the company brings to market. From initial branding and packaging design to specification and data sheets, user guides, marketing copy, imagery, and more.- Social Media: Maintain and monitor the company’s social media channels (Linkedin, Facebook & Twitter), creating posts in line with the current marketing agenda, ensuring the tone of voice and content is relevant and consistent.- eCommerce: responsible for the day-to-day management of the company's websites across three divisions (over three platforms - Shopfront, Shopify, and WordPress). Oversee product listings, communications, functionality, and performance reporting to gain insight and optimise the websites further.- SEO: Monitor the company’s organic search performance and implement plans to strengthen performance on underperforming keywords.- Email Campaigns: Design and broadcast bi-weekly email communications, consisting of promotions, company announcements, and more, optimising the email content and design to maximise click through rates.
