James Paterson Email & Phone Number

United Kingdom

I am Global PR Manager at OnePlus. Based in London but part of our China-based headquarters PR team, I:* Present at global keynotes, including bringing the energy and fun to 3,000 OnePlus fans at the OnePlus 12 Series launch in India * Lead PR for global launches including OnePlus Nord 3 and OnePlus 12R* Create a broad range of PR materials including launch press releases, reviewer's guides and pre-brief decks* Work closely with team members around the world, including China based headquarters colleagues and regional PR teams in Europe, North America and India* Develop plans for launches and in-life activations across earned media, paid media and earned and paid influencers* Devise and coordinate major offline events, including trade show presences and international media parties* Changed the way we talked about key topics, turning complex technical advancements into easily understood concepts, suitable for non-technical audiences

United Kingdom

As well as being responsible for UK media, I also became responsible for work across the EU as part of the EU PR team at OnePlus. This saw me:* Ideate and co-create Europe-wide PR campaigns with internal stakeholders and agencies, then follow them through to delivery and evaluation* Work with senior stakeholders at an EU level and global HQ colleagues to address challenges, draft plans and propose solutions across a variety of PR topics* Work with country PR Managers to help localise EU wide activities and PR materials, addressing concerns and ensuring problems get resolved* Hold pre-briefs across Europe, including in Netherlands and Finland, helping educate local media on upcoming products* Led on some OnePlus in-person events, including its first post-pandemic journalist event, and assisted on others* Lead on OnePlus's 2022 Mobile World Congress presence, its first ever dedicated stand area, to ensure the brand was successfully represented to EU media and that senior stakeholders were supported and kept informed throughout the show During this time, my UK responsibilities also remained: the same. I:* Continued to lead wide-scale pre-briefs including over Zoom during the pandemic* Created strategies and plans for key launch moments in the UK* Acted as first port of call for all UK media, both existing technology media and news media* Grew OnePlus's fame within the UK, achieving notable firsts for the business in lifestyle media

London, England, United Kingdom

I joined OnePlus as their Senior UK PR Manager at OnePlus. During my time in this role I have: • Run the largest UK pre-briefs in recent OnePlus history, solo and without agency support, scoring record positivity for OnePlus during the coronavirus outbreak• Co-created prestigious launch events, including at the McLaren Technology Centre• Created a year long PR strategy for OnePlus UK and presented to senior stakeholders• Secured multiple EU and global level interviews for OnePlus, creating hero media pieces• Levelled up OnePlus’s internal media relations, creating direct relationships with T1 media• Re-tasked existing PR agency support and brought in SMART objectives• Been the first port of call for all UK media questions, drafting answers and working with international headquarters to gain sign-off on wide ranging issues• Worked with European colleagues to co-ordinate activities and reporting across the EU region, including managing media from countries with no dedicated PR support• Presented strategies and results to European CEO level, and managed detailed questions and feedback in large presentation settings• Co-ordinated with retail channel partners on major announcements and smaller proactive stories to ensure retail buy-in and support• Liaised with local and regional social media teams to create joined-up activities and support global initiatives

Reading, United Kingdom

At HONOR, Huawei’s youth brand, I was Senior PR Manager. While there I:• Successfully broadened HONOR’s appeal from hardcore tech to UK lifestyle press• Launched HONOR phones to UK media, from flagships to entry level devices• Created and staged briefings and product launch events, from one on one briefings to group pre-briefs and innovative lifestyle focused experiences, including at IFA• Created groundbreaking campaigns to help HONOR develop its brand story• Delivered device review programs across the whole range of UK media• Represented HONOR at trade shows and its largest ever overseas launch• Worked with multiple agencies, globally and owning relationships at country level• Presented PR strategies to senior stakeholders, negotiating budget from key execs• Worked with global and regional colleagues to localise material, share best practice and execute campaigns across borders

Didcot, Oxfordshire, United Kingdom

Three weeks of preparation then six (intense!) weeks bonding with my new daughter, learning skills such as baby feeding, baby dancing and the ability to survive on three hours sleep for days at a time.

During my time at Currys (then known as Dixons Carphone) , I was responsible for: * Executing multiple PR campaigns across both Currys PC World and Carphone Warehouse, from multi-part research stories to creative campaigns, product launches and events including Christmas in July and managing Dixons Carphone’s involvement in Race to the Stones* Leading on complex and reputation-critical media issues raised by industry bodies including Which and other campaigning organisations* Taking ownership of full year budget planning, totalling £1.3m * Bringing on board new suppliers, including PR agencies, and managing implementation, as well as integrating new PR metrics into the business* Building relationships high level stakeholders across the business, including UK CEOs, and gain sign off on PR activities and strategies* Managing complex stakeholder relationships, including with the Marketing Director, to show how PR integrates into the wider comms objectives* Working with partners from external brands to build trusted relationships* Working closely with social teams to help create winning content and leverage it in the PR space* Relaunching Currys PC World gaming, including organising a launch event, media training spokespeople and creating briefing and Q&A decks

Slough, United Kingdom

As Public Relations Manager for O2’s Marketing directorate, I was responsible for running campaigns for a wide range of O2’s devices, products and tariff launches. During this time campaigns I ran won multiple awards, including 2016 Sabre and 2016 PR Moment awards. Meanwhile I was responsible for:- Managing the full year budget for O2’s Proactive Press Office, securing coverage for a wide range of device launches across O2’s portfolio, and challenging established costs to secure better value- Securing coverage for O2 products across trade, consumer and lifestyle press, including use of stunts and non-conventional angles- Leading on PR for O2’s retail estate, including opening O2’s ‘Stores of the Future’ in Manchester and London, co-ordinating interviews, op-eds and store tours - Owning agency relationships, working with everyone from senior leadership to individual execs to achieve successful outcomes on projects

Slough, United Kingdom

With a broadened remit to cover both PR & Social Media, I devised, launched and evaluated campaigns across all of O2's Marketing initiatives including tariff and device launches. During this time my team won multiple awards including PR Week 'Private Sector Department of the Year' in 2010 and PRCA 'In House Team of the Year' in 2011.Meanwhile I was responsible for:- Running multiple joined up campaigns across both PR and Social Media - Presenting at numerous conferences- Budget management on project by project basis- Hosting blogger outreach events- Managing social media content calendar

Responsible for creating innovative, interesting and engaging campaigns in O2's social media channels. During this time I built relationships with new agencies, pioneered new approaches and raised the profile of social media within O2. Achievements:- Extended O2's social media audience to circa 300,000- Created social plans for multiple device launches- Evangalised social media across O2's European businesses- Began to blur the line between PR and Social Media, showing how the two could benefit each other- Worked to resolve major social media crises, including co-ordinating personnel and preparing statements

Helping O2 get the most out of the web. I help ensure better visibility of key topics and their impact, feed back insights and generally help O2 as a company be more proactive on the web.Achievements:- PR Week Awards 2010: Winner of Private Sector Department of the Year Gold Award- Kickstarted O2's social media presences, going from 300 to 60,000 social media fans in two years- Ran O2 social media during major launches including iPhone 3GS, iPhone 4 and Dell Streak- Worked on O2 launch strategy for Windows Phone 7- Launched multiple O2 products into social including O2 Broadband, O2 Home Phone and multiple Pay & Go propositions- Worked day to day press office activity, co-ordinating journalist response and issues management- Worked on social media activation for O2's sponsorship properties, including creating viral behind the scenes content for activites such as Sim Rugby

Responsible for communicating a wide range of information to an audience of over 1,000 people.

Covered the gaming industry for Manchester Online as well as an associated print magazine, City Life. Worked entirely without supervision and produced a vast range of content including previews, product reviews, interview and coverage from trade shows. Wrote 500 word articles for the website and 50 word articles for the magazine with equal finesse. Also wrote the first UK review of The League of Extraordinary Gentlemen for the Manchester Evening News.