Head Of Growth
Santa Monica, Ca, Us
*Acquired March 2020 by Powr*•Established and optimized effective growth and content strategies for partner streaming services — generating over 9 million installs and 15 million hours of watch time.•Developed partner streaming services' user-acquisition funnels and executed growth strategies across marketing channels including social, search, OTT, email, push notifications and display campaigns. •Relied on an analytical mindset to identify KPI's and A/B test marketing and content strategies to optimize for conversions, engagement and retention.•Worked with partners to syndicate their VOD and live linear content to 3rd party aggregator streaming services, including The Roku Channel, Pluto TV, and XUMO.•Directed all growth initiatives for Unreel’s SaaS platform, developing and leading the implementation of strategies across content marketing, paid acquisition, search, email and social media channels. •Created and maintained brand voice and messaging across all copy on Unreel’s website, blog, white papers, sales material and help articles.