- Lead planning cycle evolution with a strategic focus on audience inputs and box office outcomes that will impact over $200M in media spend in 2020 - Facilitated new lines of communication between studio research and agency planning teams; created process to streamline key audiences from testing to tactical activation - Created an audience-based approach, categorizing and prioritizing all known first-party data by strength of signal, across DCM, YouTube, Facebook, and internal DMP, later growing to include cross business unit data under NBCUniversal umbrella - Prototyped in-flight audience reporting to drive media planning innovation; later evolving to real-time Data Studio version for mass consumption by agency and Universal media teams- Authored POV on future-proofing studio media buying in the wake of ITP and federal regulation (CCPA)

Have worn many hats since joining the Universal Pictures team, leading with data-driven rationale and an irrational love for movies. Initially developed audience based strategies, while delivering DSP and adserver recommendations. Later moved to creating rules based architecture for categorizing and prioritizing known audiences (1st-3rd party data). More recently led agency and client to industry first in-flight audience reporting. Currently driving planning approach innovation while finishing up a six month global course in leadership.

Worked within highly self-sufficient teams at a satellite office. Built up cross-discipline knowledge while working with leaders from social, creative, search, and strategy.

- Lead day to day activity, primarily implementing strategic planning on a global awareness and rebranding campaign after $30 billion merger. - Manage four person team, while directing seven regional teams (from LATAM, EMEA & APAC) across digital, social, search, print, and TV. - Work hand in hand with Ogilvy & Mather creative team, delivering on cross discipline timelines and assets that are utilized effectively, maximizing dollars invested across all agency work.- Develop, manage, and train in programmatic (PMPs, DMPs, Open Exchange) activity across all campaigns.

- Translated briefs and generated cross-channel media plans that excited the client and exceeded their objectives; continually strove for improvement and innovation by sourcing and developing new partnerships with media partners across North America.- Produced insightful analysis and engaging campaign reviews for clients, demonstrating the effectiveness of our planning, optimisation and management of media.- Built and maintained relationships with suppliers to secure exceptional rates and value for clients.- Strengthened existing client relationships by delivering strong client service.Notable campaigns include: Relaunch of Android, YouTube Creators (Dude Perfect, Hannah Hart, and Grace Helbig), Apps for Work, and Cloud Platform.

- Devised media plans to achieve client KPI's, utilizing audience research tools, proven targeting tactics and knowledge of media landscape.- Negotiated aggressive rates to create immediate value for clients.- Monitored campaign performance and coordinated optimizations with media partners.- Led weekly client video calls, and with an emphasis on transparency, provided insight into campaign activity. Created go to market media plans for launching Google products: Fiber, Wallet, Offers, and Chromebook. Other Google products worked on: Apps for Work, AdWords, DoubleClick, Chrome, and Maps.