Chief Executive Officer of a boutique business strategy/positioning, branding, licensing, marketing and public relations, consultancy firm in New York City which caters to a small celebrity, start-up, non-for-profit, fashion, beauty and niche specific clientele; that look to grow and expand their market share through unique creative marketing techniques, strategies, tactics, and disciplines.

Vital Holdings Inc.Create the overall look, voice and communication platform for clients to grow their market share and reach in specific product categories and regions both internationally and nationally. Write and strategize for clients in fashion/beauty, home furnishings, art and design, entertainment, travel and tourism, architecture, and retail sectors. Deliver and execute press releases, corporate identity manuals, annual reports, brochures, program flows, EPK’s (electronic press kits), press kits, speeches, white papers, PowerPoint presentations, and multi-media advertising. Research and develop new client pitches and leads. Developed “Vital Public Relations” as a new division and separate business for Vital Holdings Inc. to create an additional self-sustaining revenue stream.Past Clients: • J. Alexander (Miss J.) America’s Next Top Model• DACRA - Limited Edition Experiences• Neon Monster – Pritzker Family• Farofa Nation• Sabido & Basteris• Shulman and Associates• Amber Rose• Christine Finley – Fine Artist• Roberta Freymann• Jack Robie - Men’s Shirting• City Parks Foundation• MasterCard* Vanity Fair

Implementing the brand’s advertising strategy through advertising media, creative production from a retail and wholesale business, sales and technical perspective for Baby Phat by Kimora Lee Simmons and other related companies owned and operated by both Kellwood Company and Phat Fashions LLC: i.e. Juniors, Girlz- Children’s wear, Footwear both Dress and Athletics, Intimates, Watches, Handbags, Home collection, Outerwear, Cold Weather, Belts, Costume Jewelry, Fine Jewelry, and Eyewear both Optics and Sun. Responsible for directing the conception and placement of the brand’s advertisements, developing and implementing effective advertising campaigns, and ensuring all advertising efforts work towards the organization’s overall goals. Placed company’s advertising in various high-end magazines such as Vogue, Harper’s Bazaar, Glamour, Elle, Elle Girl, Vanity Fair and many more etc. Created and implemented co-branded events and marketing programs to effectively target our consumer.

Designed and laid out pages for fashion editorials. Monitored pagination and updated the plans daily. Liaised between departments, including Editorial and Publishing. Marked up all photos for retouching. Created and designed logo for use on cover. Created and worked on the redesign template for the new look of the book. Prepared a daily mock book of magazine for the Editor-In-Chief.