James Connell Email & Phone Number

New York, NY, US

Bolingbrook, IL, US

Bolingbrook, IL, US

Manage a team of 15 full-time digital marketing experts as well as a varying number of freelance specialists. Ensure that each team member is following established procedures and best practices, driving incredible results for each of our clients. Responsible for customer acquisition and relationship management, contract negotiation, business and media.

• Increased sales and core client base1000+% in three years by acquiring new clients and increasing existing client spend
• Achieved 34% conversion rate increase by testing AdWords advertisements and website design changes; managed email campaigns
• Analyzed customer buying habits and created new products that increased sales 11% within one month of rollout
• Won “Starwich Shining Star” award for 2006 from this Manhattan-based chain of gourmet quick-service restaurants
• Project monthly and annual budgets, oversee sales staff
• Advise on branding and advertising; create collateral; manage communications, in-store sampling and promotions.

Jacksonville, Florida, US

• Proposed and analyzed customer retention strategies, and calculated the break-even point of additions to Network Solutions’ website management tool.
• Observed and summarized website usability testing for the world’s largest URL registry. Compared findings to each page’s abandonment rates. Suggested copy and architectural changes that were incorporated into the next.

• Led a multi-level public relations campaign that helped secure a commitment by the US Air Force to invest over $500 million in the local Air Force Base. Organized politicians, community groups and local media to.
• Facilitated the creation of economic development plans for five rural mountain towns by identifying key stakeholders and creating and supporting committees.
• Created marketing collateral, responded to RFPs and gave presentations to community groups and site selection consultants.

• Used direct mail and fax blasts to advertise products and services. Designed metrics to measure campaigns' success rates, and altered collateral and target lists based on results. Increased success rate from 1.5% to 3%.
• Managed budgets with cumulative total of $1.9 million. Forecast monthly spend rate, analyzed and corrected any variance, and achieved an average contribution margin of 35%.
• Led focus groups and interviews to elicit key messages and develop and test position statements for a 500-member interest group
• Wrote and edited a bi-monthly newsletter, published white papers, press releases and research reports.
• Grew annual revenues from $200K to $450K by proposing new projects and winning federal grants, including a 4-year, $1 million cooperative agreement with U.S. Environmental Protection Agency.
• Promoted twice in four years and supervised three research assistants and two interns.

Mba, Marketing

Ba, German