James Connell Email and Phone Number
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Paid Media (paid search, display, social media advertising) expert with client-side and agency-side campaign management experience. Bottom-line focused and an expert at guiding clients to profitable marketing decisions.Specialties: Top-to-bottom digital media account management. Identifying the customer personas for each Path Interactive client, guiding development of strategies and tactics that best fit each unique persona. Creating and implementing frameworks and procedures that ensure every staff member delivers the best possible results for each client.Ad copy testing, landing page optimization, UX consulting, conversion attribution, website analytics.Expert in Doubleclick, Adwords, Bing ads, Facebook, LinkedIn, Google Analytics, Marin Software.
Amsive
View- Website:
- amsive.com
- Employees:
- 1514
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Group Director, Digital Media And AnalyticsAmsiveNew York, Ny, Us
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Group Director, Digital Media & AnalyticsAmsive Nov 2018 - PresentBolingbrook, Il, Us
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Digital Media DirectorAmsive Dec 2008 - Nov 2018Bolingbrook, Il, UsManage a team of 15 full-time digital marketing experts as well as a varying number of freelance specialists. Ensure that each team member is following established procedures and best practices, driving incredible results for each of our clients. Responsible for customer acquisition and relationship management, contract negotiation, business and media strategy, account optimization, P&L, staff growth, and vendor selection and management.
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Director Of SalesStarwich, Inc Apr 2005 - Aug 2008▪ Increased sales and core client base1000+% in three years by acquiring new clients and increasing existing client spend▪ Achieved 34% conversion rate increase by testing AdWords advertisements and website design changes; managed email campaigns▪ Analyzed customer buying habits and created new products that increased sales 11% within one month of rollout▪ Won “Starwich Shining Star” award for 2006 from this Manhattan-based chain of gourmet quick-service restaurants▪ Project monthly and annual budgets, oversee sales staff▪ Advise on branding and advertising; create collateral; manage communications, in-store sampling and promotions.
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Mba InternNetwork Solutions Jun 2002 - Aug 2002Jacksonville, Florida, Us▪ Proposed and analyzed customer retention strategies, and calculated the break-even point of additions to Network Solutions’ website management tool.▪ Observed and summarized website usability testing for the world’s largest URL registry. Compared findings to each page’s abandonment rates. Suggested copy and architectural changes that were incorporated into the next update. -
Marketing CoordinatorYuba-Sutter Economic Development Corporation Dec 1999 - Jul 2001▪ Led a multi-level public relations campaign that helped secure a commitment by the US Air Force to invest over $500 million in the local Air Force Base. Organized politicians, community groups and local media to maintain support for this year-long effort.▪ Facilitated the creation of economic development plans for five rural mountain towns by identifying key stakeholders and creating and supporting committees.▪ Created marketing collateral, responded to RFPs and gave presentations to community groups and site selection consultants.
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Research Assistant, Assistant Project Manager, Project ManagerInternational City/County Management Association Sep 1995 - Dec 1999• Used direct mail and fax blasts to advertise products and services. Designed metrics to measure campaigns' success rates, and altered collateral and target lists based on results. Increased success rate from 1.5% to 3%.• Managed budgets with cumulative total of $1.9 million. Forecast monthly spend rate, analyzed and corrected any variance, and achieved an average contribution margin of 35%.▪ Led focus groups and interviews to elicit key messages and develop and test position statements for a 500-member interest group ▪ Wrote and edited a bi-monthly newsletter, published white papers, press releases and research reports.▪ Grew annual revenues from $200K to $450K by proposing new projects and winning federal grants, including a 4-year, $1 million cooperative agreement with U.S. Environmental Protection Agency.▪ Promoted twice in four years and supervised three research assistants and two interns.▪ Managed multiple simultaneous projects from inception to completion.
James Connell Skills
James Connell Education Details
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Georgetown University Mcdonough School Of BusinessMarketing -
Tufts UniversityGerman
Frequently Asked Questions about James Connell
What company does James Connell work for?
James Connell works for Amsive
What is James Connell's role at the current company?
James Connell's current role is Group Director, Digital Media and Analytics.
What is James Connell's email address?
James Connell's email address is jc****@****tal.com
What is James Connell's direct phone number?
James Connell's direct phone number is +121266*****
What schools did James Connell attend?
James Connell attended Georgetown University Mcdonough School Of Business, Tufts University.
What skills is James Connell known for?
James Connell has skills like Web Analytics, Sem, Google Adwords, Online Marketing, Google Analytics, Ppc, E Commerce, Landing Page Optimization, Facebook, Management, Email Marketing, Advertising.
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