James Pearce

James Pearce Email and Phone Number

Vice President, Venue Management at LA28 | Formerly with MLB @ LA28
los angeles, california, united states
James Pearce's Location
Los Angeles, California, United States, United States
James Pearce's Contact Details

James Pearce personal email

n/a
About James Pearce

I'm a senior sports executive with 25+ years of international experience and success both within enterprise and startup environments. I have led and managed high-profile major events, marketing activations, and sport development initiatives throughout the world including extensive work across USA, Latin America, Asia-Pacific and EMEA dealing with rightsholders, venues, brands, agencies, leagues, federations and governments.I was one of the key architects at Major League Baseball behind the creation and development of the World Baseball Classic, an event styled on other sports’ World Cups. As the Tournament Director, I oversaw the event’s planning, management and P&L through all four editions since its 2006 inception, developing the property into baseball’s most lucrative international event with revenue in excess of $100 million and attendance that topped 1 million in 2017.While with MLB, I delivered initiatives in 40+ countries including more than 20 MLB regular season series and exhibitions. My most notable productions include the award-winning event delivery and lauded transformation of the iconic Sydney Cricket Ground for MLB’s 2014 season opener between the Dodgers and Diamondbacks. Also, working closely with the White House and Cuban government, I led the planning and execution of the historic game in Havana between Tampa Bay and the Cuban National team attended by Barack Obama and Raul Castro in 2016.Earlier in my career, I focused heavily on sport development including managing MLB’s international market development activities. In that role, I managed multiple youth development, elite performance and marketing programs and advised baseball’s world governing body and national baseball federations on their own development efforts. I also played a key role in establishing a dedicated development agency in the UK, BaseballSoftballUK, on which I served as a Board Director and worked closely with the CEO creating and overseeing programs that led to participation growth of more than 150%.

James Pearce's Current Company Details
LA28

La28

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Vice President, Venue Management at LA28 | Formerly with MLB
los angeles, california, united states
Website:
la28.org
Employees:
51
James Pearce Work Experience Details
  • La28
    Vice President, Delivery Partners
    La28 Jun 2021 - Present
    Los Angeles, California, United States
  • Combate Americas, Llc
    Executive Vice President, Business Operations & Head Of Live Events
    Combate Americas, Llc Jun 2019 - May 2020
    Greater New York City Area
    ➢ Provided leadership and management across the organization with a focus on strategy development, innovation, and operational execution.➢ Led departments responsible for event management, marketing, creative, ticketing, broadcast production and fight operations.➢ Developed operational infrastructure including systems, processes, organizational structure, and personnel designed for rapid growth.
  • Major League Baseball
    Vice President, International Events | World Baseball Classic
    Major League Baseball 2010 - 2018
    Greater New York City Area
    ➢ Directed the planning, management, and delivery of the World Baseball Classic (WBC) providing oversight for 34 functional areas, 11 competition venues in 5 countries, 14 training camps in 7 countries, and coordination of 28 participating teams.➢ Elevated the WBC to be the seventh highest attended ‘national team’ sports event in the world with a total attendance of 1,086,720 in 2017, an increase of 23% over the 2013 event ➢ Generated significant fan engagement growth as global tv viewership reached 240 million, online traffic rose by 41%, and online merchandise sales jumped by 50%.➢ Drove up 2017 tournament revenue by 20% by collaborating with the media, sponsorship, and licensing groups to maximize business partner activation opportunities and increase value across all areas of the event.➢ Controlled the WBC's $80 million operating budget and maintained spending below 2009 levels (through 2013 and 2017) by creating efficiences and negotiating greater value from venues and vendors.➢ Coordinated the work of a cross-functional team of more than 250 MLB and MLB Players Association staff working across all functional areas of the WBC.➢ Crafted and implemented the expansion of the WBC from a 16-team to a 28-team tournament and increased the roster of host cities from 7 up to 11.➢ Negotiated agreements with the primary tournament stakeholders (MLBPA, the World Baseball Softball Confederation, and the Japan and Korea professional leagues), all host venues, major vendors, and event partners.
  • Major League Baseball
    Vice President, International Events | Mlb Games
    Major League Baseball 2010 - 2018
    Greater New York City Area
    ➢ Developed MLB’s international event strategy and directed cross-functional planning and execution of all international game events, collaborating with internal departments, external stakeholders, business partners, and vendors.➢ Secured MLB’s most ambitious schedule of events ever during the last round of collective bargaining with the MLB Players Association resulting in a 300% increase in planned games for the 2017-2021 period. ➢ Awarded multiple accolades, most notably Australia’s ‘Event of the Year’, for the 2014 Sydney Opening Series and its lauded transformation of the iconic Sydney Cricket ground.➢ In less than 90 days, navigated complex legal, diplomatic, security and resource issues with the White House and Cuban government to deliver the celebrated exhibition game between the Tampa Bay Rays and the Cuban National team in Havana. US President Barack Obama and Cuban President Raul Castro jointly attended the game as a major focal event of Obama’s historic 2016 visit to the country. ➢ Staged an inspirational and morale-boosting 2-game MLB series in San Juan, Puerto Rico in April 2018. The series was the first major event to take place on the island following its devastation by Hurricane Maria.
  • Major League Baseball
    Tournament Director, World Baseball Classic
    Major League Baseball 2005 - 2010
    Greater New York City Area
    ➢ In only 8 months, designed the organizational structure and executed the operational roll-out of the WBC, including the development of function area project plans, budgets, staffing plans, operating requirements, procedures, and policies.➢ Managed an internal research program to determine the viability of the ‘world cup’-style event. The program comprised comparative event research and financial analysis based on various business models, operating frameworks, and event formats. ➢ Developed WBC’s ‘global platform’ hosting model incorporating both international and US venues as hosts for the tournament. Managed the venue selection process, document production, and negotiation of venue agreements. ➢ Formulated the operating framework and guided the drafting of agreements governing the participation of all the key tournament stakeholders including the MLBPA, baseball’s world governing body, and the Japan and Korea leagues.➢ Working closely with MLB’s HR department, developed job descriptions and compensation packages and managed the recruitment of more than 20 temporary staff for each WBC. ➢ Oversaw venue planning consisting of ballpark readiness and operations, media and broadcasting, IT, team services, airport operations, transportation, accommodation, security, competition management, and business partner integration.
  • Major League Baseball
    Director, International Events
    Major League Baseball 2005 - 2010
    Greater New York City Area
    ➢ Led the annual planning and execution of MLB’s international event business. ➢ Developed annual business plans, formulated event project plans, drafted and managed event budgets, directed cross-functional internal planning, and negotiated event agreements with event promoters and vendors. ➢ Restructured international event requirements and operating procedures and overhauled event boilerplate agreements with MLB’s General and Deputy General Counsels. ➢ Produced and operated MLB regular season series, exhibition games, and All-Star Tours in Japan, China, Taiwan, Mexico and Puerto Rico.
  • Major League Baseball
    Director, International Market Development (Worldwide)
    Major League Baseball 2000 - 2005
    Greater New York City Area
    ➢ Managed the execution of 15+ market and game development programs in 40+ countries that built brand awareness, connected MLB with new fans, and increased new baseball participation in those markets.➢ As head of the international market development team, drafted annual business plans, managed department annual budget (~$3 million), and led a team of seven full-time and part-time employees.➢ Overhauled the operation of multiple programs, defined new operating procedures, established new policies, and increased efficiencies by introducing IT solutions to automate administration.➢ Managed event planning and execution of MLB regular season series, exhibition games and All-Star Tours in Puerto Rico, Mexico, and Japan.
  • Major League Baseball
    Associate Director, Market Development (Emea)
    Major League Baseball 1996 - 2000
    London, United Kingdom
    ➢ As part of a two-person team, re-established MLB’s operating presence in the EMEA region by broadening permanent ties to the European business community and expanding operations into Africa.➢ Managed all market development activities across the region including the planning and delivery of experiential activations, game development programs, and marketing communications initiatives.➢ Acted as MLB’s primary liaison and development advisor to national baseball federations in EMEA.
  • British Olympic Association
    Baseball Representative On Athletes Commission
    British Olympic Association 1992 - 1997
    London, United Kingdom

James Pearce Skills

Event Management Sports Marketing Negotiation Budget Management Sports Baseball Sports Management Sponsorship Social Media Public Relations Marketing Event Planning Social Media Marketing Ticket Sales Strategic Planning International Business Marketing Strategy Brand Management Business Process Improvement Research Strategy Global Delivery Project Management Cross Functional Team Leadership Leadership Management Stakeholder Management Live Events Business Strategy Logistics Management Communication Operations Management Business Development

James Pearce Education Details

Frequently Asked Questions about James Pearce

What company does James Pearce work for?

James Pearce works for La28

What is James Pearce's role at the current company?

James Pearce's current role is Vice President, Venue Management at LA28 | Formerly with MLB.

What is James Pearce's email address?

James Pearce's email address is ja****@****mlb.com

What is James Pearce's direct phone number?

James Pearce's direct phone number is +121248*****

What schools did James Pearce attend?

James Pearce attended Kingston University, University Of Sussex, University Of California, Santa Cruz.

What skills is James Pearce known for?

James Pearce has skills like Event Management, Sports Marketing, Negotiation, Budget Management, Sports, Baseball, Sports Management, Sponsorship, Social Media, Public Relations, Marketing, Event Planning.

Who are James Pearce's colleagues?

James Pearce's colleagues are Kevin Massoudi, Marissa Pettys, Erick Long, B. James (Jim) Ford, Carl Hibbs, Vic Nol, Mokin Mokin.

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