James Pelz Email and Phone Number
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Harnessing profound expertise and a proven track record across strategy development, graphic design, art/creative direction, brand innovation, marketing, and project management across diverse channels and roles. I transform intricate ideas into easily relatable concepts, giving life to brand identities, voices, and creative executions through captivating copywriting and design, resonating with diverse audiences.My approach involves achieving client and company objectives through hands-on creative leadership, whether in large-scale powerhouse agencies or nimble boutique studios. THE CRUCIAL MOMENT THAT SHAPED MY CAREER PATHMy career has been shaped by several key influences:Comprehensive Creativity: Starting as a firm believer in the power of good work, I evolved to recognize the importance of understanding, curiosity, insight, and strategy in the creative process. This insight was further fueled by my experience in large agencies with abundant resources for gaining knowledge and insights.My "get my hands dirty and do the work" mentality stems from a blue-collar work ethicโit's my [one of many] superpower. I approach challenges and opportunities with the understanding that success is earned through persistent effort.EMBRACING JOY AND FULFILLMENT OF WHAT I DOI derive immense satisfaction from collaborative endeavors, particularly when diverse skill sets converge to produce synergistic outcomes. Early in my career, I recognized the power of partnerships such as Art and Copy, the collaboration between account and creative teams, as well as the fusion of insight and action. In my recent role, working directly with clients outside the traditional agency silos, I further appreciated the significance of the Agency and Client partnership.Throughout my professional journey, I have consistently found that these collaborative partnerships, where distinct skills converge, yield the most rewarding results. They catalyze exploring new territories, which I consider the lifeblood of marketing, advertising, and brand building.๐ค Let's connect and make a difference together; feel free to reach out on LinkedIn
Stack
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Creative PartnerStack Oct 2011 - PresentDenver, Co, UsLead creative strategy, concepts, design, pitches, and ongoing communication for clients ranging from 2-person shops to corporations generating $3 billion annually. Manage Art Directors, Designers, Account Supervisors, Writers, Retouchers, Photographers, Producers, Editors, Video Production, Food Stylists, Stylists, Copy Editors, and Print Producers in design and production of flyers, data sheets, tradeshows, ad campaigns, brochures, catalog, annual reports, and training videos. Oversee timelines, resources, budgets, and account management. โข Implemented strategies and processes that produced a more unified and creative approach while reducing barriers between account, creative strategy, and client.โข Tied disruptive and innovative content for a plastics manufacturer that achieved impact and business objectives. Collaborated with SEO/LinkedIn experts to identify targets, supplemented awareness generating posts with content and links back to the PP page. โข Doubled account Priority Plastics Followers via strategic social messaging and campaigns. โข Produced leads resulting in $1+ million in sales within targeted sector.โข Grew attendance Year-over-Year for The Denver Metro Chamber of Commerceโs premier annual events including Annual Meeting, State of the State, and National Western Stock Showโs Boots and Business.โข Achieved sold-out participation in all monthly networking events by leveraging insight, brand understanding, and premium campaign execution.โข Raised annual enrollment 3.6% following a 5-year decline for Colorado State University-Pueblo via an innovative awareness campaign. Aligned brand positioning with creative that featured undergrads embodying the can-do grit of an audience skeptical of their ability to earn a degree.โข Facilitated attainment of the United States Roundtable for Sustainable Beefโs recruitment goal by developing messaging and campaign that built trust within a wide-ranging audience. -
Creative DirectorCatapult Marketing Aug 2010 - Aug 2011Westport, Ct, UsServed as one of two Creative Directors tasked with bolstering the agencyโs creative reputation and services through improved promotions and branding. Inspired and expanded output of Creative team of up to 30. Partnered with Account teams to build briefs, improve creative, collaborate cross functionally, and foster a more open and innovative culture. โข Played strategic role in increasing Subwayโs YoY sales. Led nationwide in-store promotions team. Developed product launches, innovative messaging, and industry-standard-setting promotions. โข Launched retail-marketing campaign for Kraft/Heinzโs MiO water-flavor enhancer for nationwide roll out. Developed brand messaging, promotions, and in-store activation nationwide. -
Past PresidentArt Directors Club Of Denver 2005 - Jul 2010Promoted from board member to president during a time of declining membership. Brought in to inspire the board, rejuvenate the membership and bring life back to a 50 year-old institution in Denver.
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Associate Creative DirectorThe Integer Group May 2000 - Jul 2010Denver, Colorado, UsLed creative development for clients ranging from The Denver Art Museum and Volunteers of America Colorado to MillerCoors, the NFL, Hewlett Packard (HP), Royal Caribbean, and Duracell, executing cross-promotional programs and deep-dive digital launches. Adapted and expanded brand standards. Handled annual team performance reviews.โข Advanced agency results by applying an improved understanding of all aspects of marketing related to the customerโs journey from awareness to advocacy, and the roles promotions, advertising, design, social, and digital play. โข Became the go-to creative when clientsโ needs did not neatly fit into the Integer playbook. โข Managed and art directed a multi-year marketing campaign for Coors Light sponsorship of the NFL including creative concepts and executions in bars, packaging, and everywhere Coors Light was sold.โข Selected to finish Coors Light NFL project after previous Creative teams were overwhelmed.โข Broke records for return visits and time spent on promotional microsite, plus achieved a significant increase in new customer leads, by defining, designing, illustrating, and launching Royal Caribbeanโs โClues to the Cruiseโ, 30-day promotion to increase awareness by incentivizing cruise-curious explorers with a daily game and chances to win. โข Led Creative and Digital teams to develop innovative interactive games and puzzles highlighting unexpected experiences on Royal Caribbeanโs newest and biggest cruise ship, Oasis of the Sea. โข Raised HPโs in-store impact during the busy back-to-school season for online and retail cross-brand promotion to increase awareness of HPโs sponsorship of Disney Worldโs Mission to Mars and Expedition Everest Days to Dream rides. โข Leveraged DreamWorks Shrek and Disney Theme Parks assets, improving placement within Staples and similar stores. -
Art DirectorLeo Burnett 1997 - 2000Chicago, Illinois, UsIn a challenging market, what do you do to grow market share in a category that doesnโt allow advertising? Develop marketing and promotions that connected with an audience where they lived and played: in-store and at bars and nightclubs. We worked to make a 50+ year-old brand to life in meaningful ways that had to work harder than advertising. Nationwide events, nationwide POS, and semi-permanent merchandising.
James Pelz Skills
James Pelz Education Details
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Fort Hays State UniversityBfa
Frequently Asked Questions about James Pelz
What company does James Pelz work for?
James Pelz works for Stack
What is James Pelz's role at the current company?
James Pelz's current role is Creative Director | Strategist ๐ ๏ธ Simplifying Complexity + Crafting Engaging Brand Identities & Creative Expressions through Copywriting & Design ๐ Driving Success Creative Leadership for Client & Company Goals.
What is James Pelz's email address?
James Pelz's email address is pe****@****ail.com
What schools did James Pelz attend?
James Pelz attended Fort Hays State University.
What are some of James Pelz's interests?
James Pelz has interest in Design, Illustration, Motorcycles, Photography, Promotion, Advertising, Denver Creative Community.
What skills is James Pelz known for?
James Pelz has skills like Art Direction, Advertising, Creative Direction, Creative Strategy, Graphic Design, Illustration, Brand Development, Photography, Integrated Marketing, Corporate Branding, Digital Marketing, Logo Design.
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