James currently serves as the Dean of the College of Communication and Media Sciences at Zayed University. He is a renowned educator, engaging podcaster, and dedicated event organizer, with a passion for bridging the gap between academia and entertainment.Commencing his career with research on the evolving interplay between culture and commerce in the Canadian feature film industry, James continues to be excited by how media metrics shape the valuation of cultural industries.For over a decade, James hosted 'Nightline,' a popular talk show on DubaiEye, delighting listeners with insightful conversations. Today he fuels his creative passions with 'TheJamesCasts,' a podcast dedicated to delivering the same enriching talk that marked his radio shows, straight to your device.In collaboration with Paul Kelley, James brought CreativeMornings to Dubai. This community experiment has since woven itself into the fabric of UAE's monthly morning lecture culture.As a full-time Associate Professor and the current Dean at Zayed University, James imparts knowledge on media, ethics, law, and a diverse range of courses in the College of Communication and Media Sciences.Above all, James is an idea man. His drive lies in generating innovative concepts and transforming them into reality.