James Pope Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

• Develop and implement global digital and analytics strategies for Interface's full product portfolio (Interface, Nora, & FLOR), including:
• Digital Strategy and Creative
• Marketing Technology (“MarTech”) Stack
• Website
• Digital Communication and Marketing Automation
• Media

Atlanta, Georgia, US

Strategic brand leader for Interface's specialty design brand. Full P&L responsibility including: Product Development, Inventory, Creative, Marketing, Digital Strategy, Sales, Customer Service, and Operations.

Atlanta, Georgia, US

Lead integrated planning and execution for FLOR across all channels: FLOR.com, the FLOR Catalog, Commercial Sales, and Indirect Accounts.

Atlanta, Georgia, US

Responsible for product development & marketing, marketing communications, merchandising, and creative.

• Strategic consulting with brands and retailers that drives revenue growth via brand storytelling focused on customer activation and engagement
• Brand Concept Development
• Marketing Plan Development & Execution
• Retail Concept Development

Atlanta, GA, US

• Develop and deploy brand and product awareness campaigns through partnerships, advertising, direct mail, digital content, public relations, and social media to drive sales and customer acquisition
• General manager of company's retail division; responsible for store design, site selection, assortment planning, marketing, & operations

Atlanta, GA, US

• Lead the company's Brand Marketing, Print Advertising, Public Relations, and Community-Social Media functional areas
• Developed, negotiated, and planned company's product licensing programs with Bunny Williams, Suzanne Kasler, and Southern Living
• Created company’s print advertising program which leverages targeted national titles to drive incremental customer acquisition and sales

Atlanta, GA, US

• General Manager for Designer (trade) and Business Sales channels
• Created and deployed Business Sales program; project included industry research, development of value proposition and marketing plan, creation of collateral, and program specific policies and procedures
• Developed and executed Company’s private label credit card program

• Developed statistical/analytical models to support the analysis of ongoing merchandise and marketing programs
• Created and deployed standard and ad-hoc reporting tools to support senior management initiatives
• Supported new product and marketing programs through the creation of performance projection models that include key performance indicators (GM, GMROI, & ROI)
• Forecasted the impact of pricing and promotion initiatives on sales and gross margin through modeling, and presented those results to senior management
• Developed CRM based tools through internal data warehouse and SQL views to support customer list management, segmentation, and direct marketing
• Prepared budgets and forecasts for all functional areas

• Developed strategic market share reports for furniture manufactures and retailers through client specific relational databases and reports
• Served as a continuous resource to clients for ongoing sales and marketing issues through ad-hoc and standard reporting tools
• Enhanced client sales and margins through strategic channel and merchandise distribution recommendations and marketing plans based on primary and secondary data sources, surveys, and focus groups; clients included.

San Francisco, CA, US

• Managed sales and operations of a $7+ million retail unit

San Francisco, CA, US

• Managed sales and operations of a $6+ million retail unit

Los Angeles, CA, US

• Managed sales and operations of a $1.5+ million retail unit

San Francisco, California, US

Sales & Visual Merchandising positions in both Gap and Banana Republic brands

Mba, Marketing

Ba, English Literature