James Pope Email & Phone Number

Cape Town, WC, ZA

City Of Cape Town, Western Cape, South Africa

Glasgow, Scotland, United Kingdom

• Day-to-day website management of client’s e-commerce websites that are user friendly, updated and functioning optimally. Involved managing product listings, content, marketing and front/back-end management.
• Analyzing sales data, website data and user feedback to improve conversion rate optimzation (CRO) touch points, revenue funnels and grow online sales.
• Using analytics tools to monitor website performance, sales metrics and campaign effectiveness to provide regular reporting to stakeholders and clients.
• Collaborating with developers to implement new features, troubleshoot issues, and ensure the technical aspects of websites are functioning correctly.
• Continuous user interface (UI) and experience design (UX) to improve website usability and enhancing the overall customer shopping journey (CX).
• Effective cross functional collaboration with various team members, departments and 3rd-party agencies to deliver timely goals and business needs for clients.

Cape Town, Western Cape, South Africa

• Front-end management of website product catalog, ensuring accurate up-to-date product listings, merchandising, online campaigns, content and inventory management.
• Reporting of digital and web data (Google Analytics) to make data-driven decisions for website conversion rate optimisation, performance and user-experience to drive online sales growth.
• Collaborated with 3rd party agencies to design, develop and implement new Shopify e-commerce website with best e-commerce practices to be launched in 2024.
• Liaising with digital agency to deliver timely digital PPC campaigns (Google, Meta and SEO) to drive traffic through digital channels and achieve conversion targets.
• Weekly stakeholder meetings with developers to improve overall website speed, CX and UX.
• Develop and implement brand's digital and e-commerce strategy with Head of Digital to enhance website performance and optimize revenue building funnels.

Cape Town, Western Cape, South Africa

• Edited and proofread all website content to ensure accuracy, clarity, and consistency with the Kurtosy's clients brand voice.
• Optimized content for search engines (SEO) to improve website visibility and organic traffic.
• Collaborated with website developers and designers to ensure that content was properly integrated into the website design, user-experience and branding elements.
• Set-up, installed and tested 20 Screeners (search and filter tool) on clients websites, providing investors efficient search options for investment products.
• Conducted research and wrote informative and engaging blog posts on investment management topics.

Cape Town, Western Cape, South Africa

• Developed and implemented digital marketing campaigns across a variety of channels including social media (Instagram and Facebook), website (landing pages) and email marketing (Mailchimp).
• Implemented Paid Advertising Strategies using Facebook Ad Manager to create ad campaigns to increase brand awareness, drive traffic to the Shopify website and increase online sales.
• Managed the company's online store, including product listings, pricing, content and inventory management.
• Processed customer orders and provided customer support.
• Optimized the online store for search engines (SEO and SERM), ensured was user-friendly and easy to navigate shopping experience.

Cape Town, Western Cape, South Africa

• Designed graphic marketing materials for social media, website, email and blog posts.
• Developed and executed a marketing campaign that resulted in a 8% increase in sales leads.
• Managed the company's online catalogue store, merchandising, web design and front-end maintenance.
• Collaborated with team of developers to design and build Print-On-Demand Wordpress websites for Uk customers to start their own print shop (subscription basis) that included printing services, job management system and.
• Designed and sent E-mail marketing (Mailchimp) campaigns to UK customer base for product promotion and increase print orders on the website.
• Ad-hoc graphic design projects for customers.

Johannesburg Area, South Africa

• Managed website products ensuring accurate up-to-date product listings (simple and variable products), merchandising, user-experience and overall e-commerce maintenance for the retailer.
• Set-up and designed the Wordpress website with an additional theme and plugins to achieve high performance, functional and optimized e-commerce website.
• Coordinated digital marketing campaigns, including email marketing, social media advertising (Facebook Ad Manager) and Google Ads, which led to a 15% growth in website traffic and conversions.
• Utilised Google Universal Analytics to make data-driven decisions to optimize the website for better performance, user-experience, marketing decisions and merchandising tactics.
• Oversaw the customer reviews and ratings system, proactively addressing customer feedback and increasing overall customer satisfaction ratings by 8%.
• Processed customer orders using Woocommerce plugin platform and liasing with inventory and deleivery teams for shipment.

Johannesburg Area, South Africa

Involved serving customers with delicious cocktails. 🍹

Bachelor Of Commerce - Bcom, Business, Management, Marketing, And Related Support Services

Program involved the following modules of Marketing, Branding, Advertising, Business Management, Business Research and Project Management.

Ieb - Independent Education Board, Matric Certificate

Activities and Societies: Rugby, Art and Community Outreach.