James Powell Email & Phone Number

London, Gb

London, England, United Kingdom

Rapport is a leading Out-of-Home (OOH) advertising agency operating across the UK, Europe and Worldwide. Sitting within the IMPACT (Creative Solutions) team at Rapport, I am responsible for the overarching vision, strategy, revenue and implementation of digital creative solutions & innovation campaigns including but not limited to dynamic & DCO. I also oversee the ideation, and implementation of classic special builds across OOH & experiential executions.

London, England, United Kingdom

As the expert on Amazon Advertising's products, formats, policy, processes, creative services and retail ecosystem, I deliver frustration-free advertiser experiences through seamless end to end project management of campaigns.I specialise in providing data-driven creative recommendations, strategy, campaign concept ideation and ongoing advertiser education, all aimed at helping advertisers grow their business on Amazon while upholding the end customers' experience.KEY RESPONSIBILITIES & DUTIES:• Consulting with advertisers & agencies on campaign & creative strategy using historical advertiser and industry data to develop engaging and impactful campaigns• Diving deep to into creative data, recommending creative testing, creative strategy, while providing creative insights to improve campaign performance• Project managing the execution of advertising campaigns with internal Design, AdOps, Sales, Quality Assurance and Account Management teams• Managing creative delivery and acting as the gatekeeper of high quality creative• Planning and delivering advertiser engagements to educate advertisers, improve asset quality, creative delivery and policy, all while raising awareness of Amazon’s creative service capabilities• Troubleshooting issues surfaced during the campaign life-cycle• Leading process and product improvement projects with internal and externalstakeholders across Amazon globally• Providing guidance, support and training for junior members of the team• Establishing and standardizing creative and operational best practices withadvertisers to drive creative performance, providing frustration-free campaign launches.

Auckland, New Zealand

I managed client and creative service functions for oOh! across the New Zealand market, oOh! Is Australia and New Zealand’s largest out-of-home media supplier. I led the strategy, ideation, production workflow and implementation of traditional and innovative classic and digital campaigns across the oOh! product range, while overseeing the creation and implementation of events, activations, and bespoke advertising concepts. I have executed many successful campaigns for New Zealand’s biggest media agencies, including but not limited to Dentsu Aegis Network, Group M, Omnicom, and Publicis. KEY RESPONSIBILITIES & DUTIES:• Lead creative strategist, responsible for driving strategy and ideation sessions to develop innovative and impactful client campaigns• End-to-end project management of traditional and innovative classic and digital campaigns, activations, events, and bespoke advertising executions• Leading campaign and concept pitches to clients, media & creative agencies• Responsible for production revenue generation against yearly department budgets• Line management, training & development of junior team members• Managed pre-sale operational queries to deliver seamless creative campaign solutions• Scope and outline briefs, provide costings, establish timeframes for delivery• Specialising in the delivery of dynamic digital and interactive campaigns including the creation of project documentation such as proposal, scope of work, UX, storyboarding, user stories, data capture and testing• Worked closely with sales to provide production support and guidance across the management of key projects and work• Built and developed strong relationships with key internal and external stakeholders including sales, creative, digital, design, commercial partners, legal, finance, suppliers and installers• Continually identified areas for process improvement leading to efficiency gains, including developing relevant collateral for internal and external use.

Auckland, New Zealand

In my role as The Hits Brand Engagement Coordinator, I assisted in launching The Hits on both a national and Auckland level after rebranding from Classic Hits. The Hits is a hot adult contemporary music radio network, broadcasting to 26 markets across New Zealand. My primary focus was to take a lead and manage all Auckland promotional activity focused on growing station share, audience, time spent listening and exposure for The Hits brand through on-the-street, on-air and online promotional campaigns. As my role expanded, I helped manage the implementation of activations and partnerships for The Hits nationwide. I worked closely with The Hits Content Director, Brand Engagement Manager and on-air talent to plan and execute promotional strategies.KEY RESPONSIBILITIES & DUTIES:• Implementation and execution of national activations and partnerships • Developed creative concepts that were compelling to advertisers and audiences alike• Executed and managed client and station on-air, on-the-street and online campaigns, including budget management and post-campaign reporting• Liaised with content teams and announcers to ensure the smooth running of on-air promotions• Liaised with 25 regional markets to implement national activations, events and on-air promotions• Created, updated and managed competition & event pages at thehits.co.nz • Production of post-campaign reports including audio highlights • Managed the Auckland promotional team consisting of 20 casual staff • Ensured promotional teams were effectively briefed & resourced to execute campaign activations • MC at station and client events• Built and developed strong relationships with key stakeholders including account managers, creative, digital, engineering, legal, accounting, event companies, venues and agencies.

Auckland, New Zealand

In my role as Team Leader and Brand Ambassador, I represented Classic Hits at activations, events and concerts. This primarily involved interacting with the public to create a positive impression of the station and brand/product I was promoting/representing. I was entrusted with supervising promotional teams at activations, events and concerts while also recording on-air crosses back to the studio to inform listeners of the station's activity. I also provided office and administrative support as required.KEY RESPONSIBILITIES & DUTIES:• Represented Classic Hits, clients and products in a positive light at activations, events and concerts to increase brand awareness• Provided office support & administration, including the distribution of prizes to competition winners• Liaised with prize winners who raised queries to ensure that a quick resolution was found so that listeners had a positive experience with the station• Maintained the prize winner’s database and prize cupboard for Classic Hits• Recorded on-air crosses using iphush software to inform listeners of the station's activity at activations, events and concerts• Took photos at promotional events for the station’s social media platforms and for use in post-activity reporting• Led and supervised staff at promotional events• Liaised and interacted with clients, event contacts, announcers, listeners, store managers and prize winners to ensure promotional activity ran smoothly• Maintained promotional equipment garage, ensuring it was kept tidy and organised at all times• Set up promotional signage including banners, teardrop flags, pull-ups and core flutes• Generated hype at events using a PA system to encourage people to partake in promotional activities.

Bachelor Of Communication Studies

Education record