James Rhodes Email & Phone Number

New York, Ny, Us

We grow businesses with authentic brand storytelling. See projects with Wells Fargo, Adidas, Unicef, Chanel, the MoMA, and more at brandgenes.com.

Overview: Launch a Europe-based luxury fashion brand in the US market. Job: Come up with a creative campaign designed to reach a niche audience of wealthy women, bloggers, models, and brands to raise awareness across the United States.Responsibilities: I developed an inbound marketing strategy to build the brand's presence online, brainstormed a creative social media campaign #WhoIsFrantzi to engage their target audience, created a wide-range of social media content; including graphics, photos, videos, animations, and copywriting, wrote copy and helped design their website, launched and split-tested dozens of advertising campaigns to drive lead generation, and helped shoot and photoshop fashion models for product photos. Results: We grew their online following from 0-30k in 4 months and created a business plan for them that secured a $3 million dollar investment.See case study at brandgenes.com/projects/frantzi.

London, England, Gb

Overview: Launch a new cryptocurrency on a mission to revolutionize the travel industry. Job: Manage an integrated inbound marketing strategy to reach a wide global audience of travelers, bloggers, businesses, and investors in the hospitality industry. Responsibilities: I develop the overarching digital marketing strategy for the business, oversee communications across the website, the product, and all inbound platforms, create original branded content, launch and split-test creative social media campaigns, write scripts for and help produce explainer videos, write and promote press releases, help with product development and UI changes, assist with reaching and bringing in top industry talent, and ensure all marketing materials are 100% in-line with the brand ideology.Results: We have grown their online following from 0-20k, won 'Best Travel Innovation' and scaled their platform to over 600k hotels in 1 year.See case study at brandgenes.com/projects/hotelier-coin.

Overview: Raise awareness for a social and emotional learning brand & author across the education industry.Job: Start a social media campaign that helps turn a philosophy into a movement that reaches students, teachers, administrators, and schools around the world. Responsibilities: I oversee the brand's wide digital marketing strategy, brainstormed a social media campaign #IAmDangersOfTheMind to raise awareness across the niche, create content for all social media and email channels, manage and optimize advertising campaigns, develop marketing materials, manage, edit, and write brand communications, produce videos, and assist with business development efforts.Results: We grew their online following from 1-11k in 9 months with no marketing budget and helped them turn a 75-page book into a global movement and curriculum that's now in schools all around the world.See case study at brandgenes.com/projects/dom.

West Hartford, Connecticut, Us

Overview: Rebrand a local meditation retreat center as a global mindfulness community.Job: Develop a creative social media campaign to raise awareness across a local, national & global audience and generate demand for CBI’s online programs + various offerings.Responsibilities: I develop the overarching marketing strategy for Copper Beech's various platforms and initiatives, build the budget, oversee ~$150,000/year advertising spend across Facebook, Instagram, Youtube, Google, Radio, Mail, and other local advertising properties, create + manage social/seo/email campaigns to grow the business, produce videos to empower social media campaigns, and optimize the website design/copywriting.Results: We saw 25% growth annually across all marketing metrics + grew a 10k local community into a 50k global community.See case study at brandgenes.com/projects/cbi.

Bethesda, Md, Us

Overview: Help a Lockheed Martin executive grow their online presence and establish them as an influencer in the niche.Job: Position the client as a thought-leader and go-to consultant, speaker, presenter, host, and panelist in the Cyber Security industry. Responsibilities: Develop a content marketing strategy to build the client's presence across all social media platforms, create and share content to engage the niche, produce videos and documentary series, write editorial articles, create the copy and design for the client's website, drive leads for the client's consulting business, and book events, keynote presentations, and Ted Talks for the client to host, speak at, and attend.Results: I grew his online following from 0-50k in 6 months and helped him book dozens of industry events, keynote presentations, and Ted Talks.

Lutz, Florida, Us

Overview: Raise awareness, build an online presence, and drive lead generation for a pharmaceutical SaaS.Job: Optimize social media advertising campaigns to reach and convert pharmaceutical manufacturers and independent pharmacies.Responsibilities: Develop a social media marketing strategy to raise awareness and build the client's presence across social media, create and share relevant content to engage the niche, produce videos, graphics, and other marketing materials, and create, optimize, and split-test advertising campaigns. Results: Increased lead generation ROI by 60% in 3 months by split-testing over 100 variants.

Overview: Raise awareness and drive business for an encrypted notes application.Job: Build the company's online presence through a consistent content strategy and position the brand as a thought-leader in the privacy and productivity spaces.Responsibilities: Oversaw all digital marketing strategy, created graphics, videos, animation, and creative series, ran and A/B tested social advertising campaigns, developed a dedicated funnel strategy to drive lead generation efforts, increased the conversion rate with a dedicated onboarding strategy, and developed product guides and other marketing materials to develop the business. Results: Increased the following by 6k in 4 months, boosted product downloads by 10%, and increased the SaaS conversion rate by 25%.

Overview: Raise awareness for a NYC-based cyber information technology company. Job: Lead the marketing team and implement a content strategy designed to spread awareness across NYC, drive new business, and help mold the brand vision.Responsibilities: I developed and executed digital marketing strategy, drove business development and sales, generated leads, wrote scripts and produced videos, oversaw all high-level communications for the company's promotional efforts, and created & shared content on social media.Results: I helped the company triple their size in 6 months.

Austin, Texas, Us

Overview: Create engaging keyword content to increase client's SEO position and ranking.Job: Use a consistent series of micro blog posts to build a variety of client's presences on Google and create keyword-rich editorial content to aide search engine optimization efforts. Responsibilities: Managed ~25 different businesses social and SEO strategy, wrote over 50 blog posts/week, optimized social profiles to drive new business, and engaged with target audiences on social with proprietary tools in order to increase the client's following.Results: Built dozens of clients' SEO presences on Google to rank them on the 1st page and generated over 100k new followers on social media pages.

Overview: Launch a life coach's presence on social media and help her build a following.Job: Establish the brand online and build its presence on social media and search engines through a consistent content marketing strategy. Responsibilities: Co-create and edit articles, create a brand and domain name, design a logo and other graphic marketing materials, turn blog posts into series of social media posts, reach and engage the target audience online to build the following organically, and optimize all posts and the websites with keywords to increase the brand's SEO ranking and boost its organic reach.Results: Grew the following from 0-5k with over 250 likes/image in less than 2 months with no marketing budget or advertising spend.

Kirkland, Washington, Us

Overview: Help a major social media platform beta test and launch new features.Job: Experiment with new product launches and provide expert feedback/insights to improve the relevance and accuracy of the social network's content feed.Responsibilities: Tested and helped launch a variety of revolutionary social features such as live video, messenger, web apps, business manager, marketplace, and others, and provided expert feedback so the social network could optimize their algorithm and improve their customer experience.Results: Assisted with the launch of several ground-breaking social technologies and helped the social network weed out many bugs in its algorithm and content feed.

Overview: Launch and gain traction for a software tool for marketers and bloggers. Job: Develop a streamlined content marketing machine designed to capture new leads, engage them with epic content and convert them into loyal customers.Responsibilities: I designed and created the logo and website design, managed and created content for social media + email marketing, developed drip campaigns and implemented marketing automation, wrote keyword-rich blog posts to increase SEO ranking, launched advertising campaigns, onboarded customers, developed the audience, and provided customer service.Results: Generated 2000 paid premium subscribers in less than a month post-launch.

Overview: Lead customer development and outbound sales for an overseas web design company. Job: Bring in leads, onboard new customers, and act as the liaison between the company's software development team and the client. Responsibilities: I oversaw all lead generation efforts, developed the business by building mutually beneficial relationships with synergistic companies, onboarded new customers, provided customer service, and ensured client satisfaction, built their audience online through outbound & inbound marketing strategies, and worked with clients to develop wireframes & design mockups to then be implemented by the software development team.Results: Signed, sealed, and delivered over 25 leads in less than 3 months.

Overview: Build a following and develop an audience for a new fitness blog Job: Write engaging editorial blog posts targeting long-tail keywords and edit them in engaging mini-posts to be shared on social media. Responsibilities: I designed the website, created the logo, brand name, and developed the logo, wrote in-depth blog posts, infographics, and other evergreen content, implemented search engine optimization techniques to get on the first page of Google, managed and built a following on social media, and built an email list.Results: Built the blog to 5000 monthly views in less than a year, with 1500 email subscribers, and over 10,000 followers on social media.

Bachelor'S Degree, Marketing Communications, With Minors In Business, Entrepreneurship, And Psychology

Education record