James Purell Email & Phone Number

Southampton, Gb

Worldwide

I bring extensive experience to the forefront of immersive gaming. My unique blend of creativity, technical knowledge, and business acumen has positioned me as a sought-after strategist for brands in virtual environments, working with brands such as Netflix, Proctor & Gamble, The PGA, Adidas, Dark Horse, Psycho Bunny, Ultraman, FreshCut, Medal and many more.At Building Blox, I specialize in:🎮 Immersive Experiences & Community Building:- Creating industry-recognized content- Managing a Roblox news Twitter (200K+ followers) and TikTok (240K+ followers)- Twitch partner🤝 Strategic Partnerships: Facilitating brand-platform-creator collaborations🚀 Project Management: Overseeing activations at any scale, full experiences to UGC design and creation.📈 Data & Analytics: Utilizing proprietary performance tracking tools🎙️ Thought Leadership: Educating on Roblox' potential for global audience connection

New York, United States

Leading strategic initiatives and partnerships for Medal.tv, the gaming industry's premier clipping platform, with a specialized focus on the Roblox ecosystem.Key Responsibilities & Achievements:Orchestrating high-impact partnerships with prominent Roblox content creators, including KreekCraft, NightFoxx, Flamingo, Steak, and iBella, expanding Medal.tv's reach and user engagement within the Roblox communityEstablished and maintained strategic collaborations with top-tier Roblox experiences and developers, including Blade Ball, Dusty Trip, Jujutsu, and Hide or Die, enhancing platform integration and user acquisition- Developed and executed multi-faceted growth strategies encompassing:- Developer integrations and technical partnerships- Tournament organization and event management- Content creator collaborations- Physical merchandise initiatives- UGC (User-Generated Content) campaignsSpearheaded the Creator Partnership Program, successfully managing and nurturing relationships with 125+ Roblox creators to build a sustainable and engaged community ecosystemCreated and implemented data-driven multimedia content strategies, utilizing performance metrics to optimize community engagement and inform product development decisionsDemonstrated expertise in combining strategic vision with tactical execution to drive measurable growth and engagement across the platform

Los Angeles, California, United States

As the Head of Roblox Strategy & Marketing at FreshCut, I oversee partnerships, strategy, and marketing for the fastest-growing Roblox social app. My role involves:- Spearheading partnerships with key Roblox creators such as KreekCraft, Lanaslife, NightFoxx, RB Battles, and more, as well as collaborating with award-winning experiences and developers like Catalogue Avatar Creator, Twin Atlas (Studio of the Year 2023), and EvanBear.- Driving significant growth and engagement through strategic initiatives, such as the FreshCut Roblox game, Rapid Rumble, which gained 4 million plays in 4 weeks.- Managing the Creator Partnership program, nurturing relationships with over 200 Roblox creators to foster a thriving ecosystem.- Developing and executing successful brand campaigns and partnerships with major companies like The PGA, Zenni, Dark Horse, and Proctor & Gamble, leading hundreds of community events with thousands of entrants, generating millions of views and plays.- Creating compelling multimedia content and leveraging metrics to inform community and product strategy.- Leading a team of 30 moderators and Community Managers, ensuring engaging gaming communities, effective moderation, and successful brand campaigns.Through my strategic leadership and data-driven approach, I strive to build vibrant communities, drive engagement, and deliver exceptional results in the dynamic world of Roblox gaming.

United States

Live Streamer on Twitch

- Manage community, brand and influencer engagement teams- Manage on growth events- Create strategy and operating plans surrounding marketing/promotion campaigns- Developing relationships with creators and brands to explore partnerships- Grow the social presence of the brand- Manage Hover Partners- First line consumer support

Headquarters 12 Brigade.- Leading innovation on the change to MOD travel- The sole advisor on HR issues to high rankings officers- Independant and self directed within driving key regulations within the company- Managing 100 personnel

Key job responsibilities - Lead junior members of staff- Make amendments to terms of service as necessary- Administer discharge process - Administer discipline process- Maintain all records for all personnel ensuring all data is accurate- Process all financial administration- Maintain employees pay accounts- Determine eligibility and process for allowances- Manage company online filing system - Control and administer classified documents- Managing 200 personnel

Key Responsibilities -- Ordering of stock- Cash accountability- Staff Rota - Recruiting- Training staff - Appraisals- Payroll- Customer queries/complaints- Meeting sales goals and optimise profitability