James Constable Email & Phone Number

Phoenix, AZ, US

Phoenix, AZ, US

• Responsible for Paid Search, SEO, Display and Website Analytics for Phoenix.Edu
• Built and manage a team of experts in each channel, set goals and strategy as well as oversee vendor selection, contracts and relationships.
• Manage all forecasting and reporting, including dashboards for daily, weekly and monthly performance against forecasted goals. Provide analysis and insight for all channels as well as website conversion rate and A/B.
• Work alongside Product Managers and Development, as well as UX and Content to define site architecture, content strategy, A/B Testing concepts and design.

Phoenix, AZ, US

• Directly responsible for all Paid Search and SEO activities, as well as Display advertising across Google Display Network.
• Oversaw Paid Search account restructure and hiring of new team, including all related processes and reporting.
• Created Display accounts, including new Remarketing efforts, assisted in account creation and setup, tag implementation and targeting on website, and creative concept development.
• Oversaw website redesign from SEO perspective, ensuring no loss of equity during the redesign and including the implementation of several key technical enhancements to improve site crawlability.
• Built all channel reporting, including, daily, weekly, and monthly reports across SEM, SEO and Display.
• Led vendor refinement and selection through RFPs to streamline tool set, reducing spend by ~50%.

North Bethesda, Maryland, US

• Oversaw all Paid Search, SEO and Affiliate Marketing efforts, driving cross channel strategy, responsible for multi-million dollar budget.
• Define and set all spending across Google, Bing, Yahoo, Google Hotel Ads and Trip Advisor Meta Search.
• Manage an internal team, as well as agency partnership, vendor relationships and new vendor selection.
• Restructured paid search accounts for optimal efficiency, in conjunction with the launch of a new, optimized, website and brand advertising campaign to ensure future success.
• Continually improving and developing campaigns, through a culture of testing and learning using advanced search tactics including ad copy testing, sitelinks, extensions, device and geographic targeting strategies.

North Bethesda, Maryland, US

• Responsible for the SEO program with an internal team of two other members and supporting agency.
• Set the SEO strategy for the website, including prioritization of technical resources, content creation, local data management and link building techniques, growing the program by more than 30% YOY within the first 12.
• Managed a team of 8 content writers, developing thousands of pieces of SEO targeted content.
• Provided the search strategy for the site redesign from architecture and design to implementation.
• Worked with the paid search team for better optimization, improved SEO/SEM synergies, and managed several areas of the paid search accounts.

New York, NY, US

• SEO Engagement lead on two key DAOR accounts within Telecommunications and Automotive Retail industries. Working across channels with SEM, Display, Social Media and Website Development to reach communal goals, utilize.
• Provided SEO strategy, recommendations and insights to meet client goals and forecasts
• Lead SEO workshops and training, provided consulting and POVs to guide client teams including website design, development and content.
• Lead microsite development project from website structure, keyword research, concepts, wireframes, design and development.
• Local SEO for over 700 retail locations using Google Places, Localeze, Yext and more
• Led efforts to expand offline conversion monitoring, including call tracking for SEO insights and tactic improvement

New York, NY, US

• SEO Strategist on large scale, Enterprise SEO engagements including Fortune 100 Banking, Retail and Legal industry clients.
• Trained in various SEO tools and analytics systems including Majestic SEO, Open Site Explorer, Conductor, Web Developer Toolbar, Live HTTP Header, etc.
• Experience across website analytics platforms including Google Analytics, Omniture, CoreMetrics,
• Well versed in technical SEO including AJAX, Faceted Navigation, cookie requirements, mobile SEO, hreflang, schema.org, etc.
• Managed link build campaigns including outreach, link attraction, directories, press releases and content syndication.

• Key point of contact for many clients across a wide range of industries. Identified areas of potential for natural search, tracking results of previous SEO efforts and allocating budget to areas that would provide the.
• Worked at an Internet Marketing Company as a link builder and was quickly promoted to an SEO Campaign Manager.
• Communicated with clients and developed online strategies to reach their business goals based on competitive research.
• Qualified in Google Analytics and used AdWords, Website Optimizer and Crazy Egg, to get the most out of website traffic
• Project managed small teams to perform tasks and deliverables, and reported directly to the client.
• Developed strong writing skills for SEO content, blog posts and authored a published eBook on Keyword Research.

Performed keyword research, SEO recommendations and link building services to a variety of clients across many industries.

Global, US

• Business Analyst within the Business Consulting Practice, working as a Communications Specialist within Telecommunications and Private Sector industries.
• Managed all of the communications across the account, improving client perception of CSC, resulting in contract extension.
• Designed, wrote and managed all communication strategies and material released to the client.
• Received a ‘Recognizing Excellence’ Achievement Award for steering culture change and improving client satisfaction.

Sarasota, Florida, US

Working within the marketing team at a customer experience consultancy group. It was my duty to manipulate the database of clients, pinpoint areas for activity and contact clients with goals vital to the success of the business.

Bcom, International Business

Bcom, Marketing, Management, Finance, Accounting