James Danko Email & Phone Number

Naperville, Illinois, United States

Provides input, insight, analysis, and support within various Retail Channel segments: Hardware: Ace, Do It Best, True Value Home Center: Home Depot, Lowes, Menards Wholesale: McLanes, Coremark Farm & Agriculture Cooperatives

Willowbrook, Illinois, United States

● Lead channel marketing efforts for company’s full line of lubricants, oils, and greases.● Execute Commercial Team’s request for sales collateral, POS, promotion items, and apparel, earning prominent product exposure in 200+ Case IH dealerships across the US and Canada.● Construct Sell-in & Sell-out Promotion Calendar that drives volume a minimum 25%+ in designated periods. ● Collaborate with marketing team of 3, sharing best practices across global office spanning 2… Show more ● Lead channel marketing efforts for company’s full line of lubricants, oils, and greases.● Execute Commercial Team’s request for sales collateral, POS, promotion items, and apparel, earning prominent product exposure in 200+ Case IH dealerships across the US and Canada.● Construct Sell-in & Sell-out Promotion Calendar that drives volume a minimum 25%+ in designated periods. ● Collaborate with marketing team of 3, sharing best practices across global office spanning 2 continents.● Prepare and present proposals worth up to $500K, delivering POS and sales collateral production strategy to Marketing Committee and earning approval to secure vendor.● Build relationships with vendors and negotiate costs, successfully saving $24K in costs for promotional items.● Create and deliver presentation to 12 executives on innovative content and available VISCOSITY POS & sales collateral. ● Learn and integrate SAP system, allowing for inventory management accuracy of 99%+, timely delivery, and proper invoicing.● Coordinate staffing and logistics of Keystone Farm Show, managing $250K budget and all aspects of trade show participation including booth display, promotional strategies, and public relations. Show less

General Motors: North Central Regional Office

• Execute go-to-market retail strategies for 6 Chevrolet Local Market Associations (LMA) with 55 dealerships across 3 states.• Collaborate with team of 3 Chevrolet Zone Managers to construct and orchestrate 6 monthly LMA meetings with up to 25 attendees.• Prepare and confidently present provider programs with digital partners worth up to $3M, sharing Key Performance Indicators (KPI) in concise and relatable formats: Facebook, Twitter, CDK Global, Goodway, Epsilon, Yume, You… Show more • Execute go-to-market retail strategies for 6 Chevrolet Local Market Associations (LMA) with 55 dealerships across 3 states.• Collaborate with team of 3 Chevrolet Zone Managers to construct and orchestrate 6 monthly LMA meetings with up to 25 attendees.• Prepare and confidently present provider programs with digital partners worth up to $3M, sharing Key Performance Indicators (KPI) in concise and relatable formats: Facebook, Twitter, CDK Global, Goodway, Epsilon, Yume, You Tube, DTG Octane.• Develop $7.5M total budget and deliver solutions to dedicated media team, proactively identifying opportunities and strategically allocating resources to optimize productivity.• Plan sponsorships and events in coordination with Jack Morton including largest events at Sioux Falls Premier Center with 15K attendees.• Create and distribute monthly communication to team of 105 across Chevrolet Zone Team and dealer body. Show less

Schaumburg, Il

• Initiated, developed, and nurtured strong working business relationships with 4 Honda Dealer Ad Associations and 30 dealerships across 6 states.• Collaborated with media team to construct and execute integrated marketing plans, increasing retail traffic by 5% per market and local market share by 1.5% per market.• Partnered with Launch Digital Marketing to conquest automotive shoppers and to increase conversions from Association to individual dealership sites by 25%+… Show more • Initiated, developed, and nurtured strong working business relationships with 4 Honda Dealer Ad Associations and 30 dealerships across 6 states.• Collaborated with media team to construct and execute integrated marketing plans, increasing retail traffic by 5% per market and local market share by 1.5% per market.• Partnered with Launch Digital Marketing to conquest automotive shoppers and to increase conversions from Association to individual dealership sites by 25%+ PPC.• Monitored and evaluated KPIs to enhance digital plans, reduce costs, and attain $100K+ in annual added value. Show less

Oak Brook Terrace, Il

• Managed marketing, creative, and digital plans for Minnesota Toyota Dealer Ad Association, presenting overall marketing strategy and key initiative to 25 group members.• Worked with digital team of 4 to drive traffic to regional website and funnel leads into CRM system.

Greater Chicago Area

• Developed creative briefs and drove project execution including largest project with Wells Fargo Center in Philadelphia worth $25K in annual sponsorship.

• Managed Taco Bell as company largest and most stable account by driving consistent business results and developing strong relationships with franchisees owning 150 stores across 3 states.• Conducted forecasts and actualized each co-op’s $2.5M budget, strategically allocating resources to optimize productivity. • Drove Taco Bell's Late Night business by advertising within Navteq’s network of applications, and utilized initiatives on Foursquare, Groupon, and Mobilecoupons.com to… Show more • Managed Taco Bell as company largest and most stable account by driving consistent business results and developing strong relationships with franchisees owning 150 stores across 3 states.• Conducted forecasts and actualized each co-op’s $2.5M budget, strategically allocating resources to optimize productivity. • Drove Taco Bell's Late Night business by advertising within Navteq’s network of applications, and utilized initiatives on Foursquare, Groupon, and Mobilecoupons.com to drive 3% in additional revenue.• Monitored weekly sales and product data to evaluate marketing efforts, referenced NPD and Scarborough research to measure consumer perceptions and behaviors, and analyzed Nielsen, Arbitron, and comScore reports to track competitor spend.• Led marketing initiatives including high-impact direct mail campaigns, resulting in growth of 300 stores.• Increased transactions in specified trade areas an average of 5% via store level promotions, sweepstakes and events, and enhanced in-store marketing via POS design.• Improved customer scores in Detroit through 100% agent participation, successfully increasing 6 out of 8 experience ratings including Top of Mind Awareness and Revisit Intent. Show less

• Proposed and secured commitment on weekly advertising campaigns • Initiated client contact in order to attain relevant data and approval for ad copy• Facilitated print layout and design with art department and trafficked ads to local media• Helped manage the creative development and budgets of all TV productions• Worked in conjunction with media team to negotiate and implement media plans• Monitored campaign success and adjusted for maximum… Show more • Proposed and secured commitment on weekly advertising campaigns • Initiated client contact in order to attain relevant data and approval for ad copy• Facilitated print layout and design with art department and trafficked ads to local media• Helped manage the creative development and budgets of all TV productions• Worked in conjunction with media team to negotiate and implement media plans• Monitored campaign success and adjusted for maximum effectiveness• Worked with the direct mail division to administer compelling, targeted, and highly responsive offers Show less

• Responsible for executing Allstate Insurance Company’s national yellow page advertising program in 250 directories across 4 states • Constructed media plans based on coverage, distribution, and usage figures of numerous yellow page directories• Communicated with art department on yellow page ad design and corporate advertising guidelines• Coordinated agent and corporate ad approval in numerous US directories • Grew company revenue through new business and… Show more • Responsible for executing Allstate Insurance Company’s national yellow page advertising program in 250 directories across 4 states • Constructed media plans based on coverage, distribution, and usage figures of numerous yellow page directories• Communicated with art department on yellow page ad design and corporate advertising guidelines• Coordinated agent and corporate ad approval in numerous US directories • Grew company revenue through new business and increased ad size Show less

Bs, Marketing

Activities and Societies: Baseball - 4 Years

Mba, Marketing

Education record