Building Young Tech Entrepreneurs (BYTE) is a student organization at Ateneo de Manila University committed to fostering the startup ecosystem in the Philippines through cultivating technological skills and entrepreneurial principles among our members.• Spearheaded initiatives to advance BYTE's mission, promoting tech entrepreneurship within the Ateneo community and beyond.• Oversaw strategic planning and project execution to ensure the success of organizational goals.• Developed a succession of BYTE events, fostering community engagement through seminars, workshops, and networking sessions, enhancing the learning and networking opportunities for members.• Led a multifaceted team of Associate Vice Presidents and Department Heads, ensuring cohesive collaboration and effective implementation of initiatives across multiple departments.• Collaborated with industry leaders and experts to provide members with valuable resources and opportunities, supporting their growth and success in the tech industry.

Essentiality is a smart technology brand dedicated to providing innovative essentials that enhance everyday life. We specialize in smart technology solutions designed to improve well-being and convenience for our customers.• Oversee and manage all company operations, including order fulfillment, logistics, and customer engagement, ensuring smooth and efficient processes.• Lead the design and execution of marketing campaigns across Facebook, Instagram, TikTok, and Google, driving brand awareness and customer acquisition.• Build and maintain relationships with suppliers, negotiating favorable terms and ensuring the highest quality of products.

• Developed and executed multi-channel marketing strategies, increasing brand visibility, attracting new members, and maximizing revenue.• Collaborated with creative teams to produce engaging content and promotional materials, boosting FIT's appeal and reach.• Monitored and analyzed marketing performance metrics, adjusting strategies to optimize effectiveness and achieve growth targets.

• Increased user acquisition by 35% by developing and optimizing the sales funnel and landing pages, leveraging user behavior analytics and targeted outreach campaigns. • Improved email campaign open rates by 25% and click-through rates by 15% by segmenting the email list and crafting personalized content with Klaviyo, leading to a 20% increase in user engagement.• Refined user experience by implementing a systematic feedback loop to gather user input, analyze feedback, and apply improvements, collaborating with cross-functional teams to drive feature adoption leading to a 15% reduction in user churn.

Ateneo de Manila University's Premier Chinese-Filipino Organization• Established and maintained relationships with external partners, sponsors, and alumni to support organizational initiatives and events.• Represented Ateneo Celadon at external events and meetings, promoting the organization’s mission and strengthening its network.

Led and executed the Celadon Alumni Gathering event, connecting new and old Celadon members (alumni), fostering lasting relationships and a strong support network.

• Served as a liaison for the batch's interests and concerns during council meetings and budget discussions, ensuring their voices were heard and needs addressed.• Conceptualized events and initiatives tailored specifically for the batch, fostering a sense of community and engagement.• Collaborated with other representatives and council members to develop and implement policies that benefited the entire student body.

• Boosted website traffic by 25% through SEO optimization and high-quality content production, including keyword research and content calendar management.• Amplified follower growth and user engagement by 15% through targeted social media campaigns, engaging posts, and consistent posting schedules.• Managed and optimized Google and Meta Ads campaigns, enhancing effectiveness through data-driven adjustments and A/B testing, which contributed to a 30% increase in lead generation and a 20% decrease in cost per acquisition.