James Relph Email & Phone Number

San Mateo, California, Us

*Provide strategic vision for Sony PlayStation's Data Products within the Sales domain, covering sales transaction, product metadata and subscriptions services data respectively.*Acting as a Data Leader within SIE, I'm a core component to ensuring the Data Product organisation within SIE is setup for success, ensuring the relevant business, technical and operational features are prioritised to ensure maximum revenue, loyalty impact and/or cost savings for the company.*Adopt a 'bias to action' work mentality, and baseline data product decisions within a DDDM (data-driven decision making) mindset.

San Mateo, California, Us

*Accountable for PlayStation's sales data products, that enables and activates global commercial insights across D2C channels*Owning data product visions and product roadmaps, engaging with stakeholders of all levels of seniority to ensure business value is delivered at the right times to the right groups*Supported successful global launch of PlayStation VR2

San Mateo, California, Us

*Responsible for the efficient delivery of BI products and data assets within the DSO Commerce Team.*Frequent and transparent stakeholder engagement coupled with replaying the Team's Roadmap for the next three months, ensures those business and technical features delivering highest value quickest are sequenced in the ordering of work, first.*Contributed to the successful launch of PlayStation 5 that saw all data coming off the PlayStation 5 Store successfully land in Snowflake data assets and multiple reporting layers.

London, England, Gb

*Worked with various areas throughout the organization, determining needs for new functionality for data products, ensuring business objectives are identified, understood, and accounted for in the development of technology solutions that meet the business needs. *Led a multi-million pound TSA Exit Programme, which involved the migration of data platform, ETL and reporting technologies respectively from Thomson Reuters across to Refinitiv. Technologies involved relate to Oracle Exadata, Snowflake, Informatica, Informatica Cloud and Business Objects. *Daily grooming of the product backlog with frequent interaction with multiple business stakeholders ensured priority of work iwas constantly reviewed, updated and conveyed. Data requirements translated into the writing of concise user stories in JIRA, with behaviour driven development-defined acceptance criteria. Through this process those work items with highest priority reached a definition of ready quickly for delivery via our two Agile Scrum teams, which consisted of 50+ off shore development and QA members, and a group of onsite Technical Leads.

London, England, Gb

*Worked within the Data, Analytics and Artificial Intelligence space, I liaised with business stakeholders to uncover business problems, translating into clear requirements for development teams to take on and build out solutions.*Products and services covered included data feeds, usage data, entitlements and permissions data across all major trading platforms, KYC (Know Your Customer) and client/individual screening via World Check 1.*Specific emphasis on reporting technologies, covering Business Objects, Tableau and Power BI. *Agile and waterfall delivery approaches were deployed in all Project work.

Toronto, On, Ca

*Worked within the Demand function of Enterprise Business Systems (EBS) at Thomson Reuters (TR), I liaised closely with Business Relationship Management to understand the pipeline of incoming Projects from all areas across TR (Legal, Tax & Accounting, Finance & Risk and Corporate), their priority and each Project’s expected value to the business upon delivery.*Building close, engaging relationships with internal business customers and EBS Architecture, Run and Delivery teams was key in ensuring the business request relating to each SDLC Project was at the core of my deliverables.*Project subject areas related to enhancements to TR’s customer MDM platform, enriching the data held within a Pan-TR schema of TR’s data warehouse used for reporting by Business Objects and Tableau, and data mining via Alteryx, and building out a new BI, end to end solution for a sub business unit in Finance & Risk, covering ETL, data warehousing and reporting layers.*As a Senior BA, my responsibilities included the compilation and detailed documentation of Business, Functional and Non-Functional Requirements, working with Product Owners to build a healthy product backlog across multiple applications, develop, tweak and constantly adapt user stories and use cases within JIRA, act as a focal point during UAT and contribute to the learning and training of junior team members.*TR’s global presence meant my working at various times of the day where business customers are spread between Eagan, Carlton and New York in the USA and London, with most Delivery counterparts working in India. *Honed my agile delivery skills specifically within the product grooming context, where I extracted exactly what the customer desired as well as ensuring each story added value and eventually met the ‘Definition of Ready’.

London, England, Gb

*Acted as the lead BA within the John Lewis (JL) Information Systems team, providing BI support in the Operations arm of JL IT. Day to day Business Objects, BI 4.2 support lent itself to over 4,000 JL and Waitrose users, working within a structured security framework and intense report publication community. Utilised and managed Infoburst Enterprise for all report burst scheduling.*Worked closely with Project teams to undertake requirement gathering workshops, where data requirements and report mock-ups were produced and submitted to Development teams. At JL, I enjoyed my first experience of agile delivery, where I contributed in delivering a MVP to secure end user confidence and ensure requirements were being met.*Trained various business teams, both in Head Office and out in the field, on SAP BI 4.2 best practice.*Worked on the Pan-Partnership BI Programme, which looked to unlock tactical BI capabilities throughout the business and strategise BI for the long-term roadmap of JL.*Well versed with ITIL business practice, thanks to completing its Foundation and CSI modules (January and July 2015 respectively) and have three years’ experience of ServiceNow, the Incident, Problem and Change Management application. Passed two BCS exams; Requirements Engineering and Systems Development Essentials (January and February 2016).*Enjoyed mentoring graduate and apprentice team members, where I provided training and shared best practices.

London, Gb

*As a main interface for all business intelligence enquiries, my role saw analytical support provided to over 250 head office staff. Internal customers served included Finance, Merchandising, International, Retail, Web and IT users, as well as field-based Area/Regional Store Managers who oversaw the 400+ store estate in the UK and Ireland.*My knowledge of the company reports coupled with their source, transactional data warehouse, contributed to the team’s goal of becoming a business intelligence competency centre. As such, queries around processes and reports were dealt with efficiently, leaving time to provide insight and to make suggestions in the requirement gathering and analysis of any new initiatives. *Specialised SQL and PL/SQL training allowed for easier querying and analysis of our Oracle-based data warehouse.*Responsibility extended to the scheduling and successful publishing of 500+ Business Objects XI 3.1 reports, distributed internally and externally to overseas partners across 70+ international jurisdictions. *A major win was the continuous improvement to the critical reporting around Monsoon’s Reward Card scheme, launched nationwide (and later on the web) in August 2010.*Shared responsibility for the updating, querying and maintenance of the Oracle 9i database which housed 10 years worth of EPOS, transactional and merchandising data respectively.

London, Gb

*This role ensured that business intelligence across GNM Commercial departments was accurate and useful for monitoring activity, performance, and ultimately, to influence departmental strategies. Consequently, in order to meet this demand, it was my responsibility to create, maintain, and develop reports using BOXI.*Working as a partner to a number of departments, each contributing to the Guardian's newspaper, magazine and digital product portfolio, increased my ability to understand different and dynamic business needs. Having appreciated the different data sources, and in turn analysed the architecture of the related BOXI universes, it was possible to proactively advise on reporting capabilities. *Frequent contact with key business owners, and an ever-improving appreciation for the company's reporting environment, facilitated a relationship with those individuals as healthy and two-way in the light of communication. Keeping up to date with my internal customer's future planning resulted in successfully pre-empting their patterns of workload and consequently, hitting report development / delivery deadlines. *Successfully delivered and managed BOXI fix packs and upgrades. A recent personal win was the successful installation and migration of BOXI, from R2 to 3.1. *Other responsibilities included documenting Business Objects changes, providing second line support for Commercial departments, and working with the Application Trainers to create and deliver application training.*Working on a daily basis with a Business Objects Developer, to assess new business applications for BOXI reporting, was invaluable in building my education of SQL and relational databases.

*Acted as an analytical interface for the Retail Sales team, consisting of a Retail Director, three Retail Channel Managers and 12 National Account Managers (NAMs). *Discussed Retail Sales issues independently on a day to day basis with individuals of such authority and experience of the magazine category, which increased my confidence, refined my communication skills and instilled further belief in my abilities to succeed in a role that dictates systems-led and timely support.*Key project work included the creation of a Retail Sales Pack, which details magazine performance updates by retail multiple group. Accounts included Sainsbury's, Morrisons, Asda, Waitrose, The Co-op and WH Smith High Street. *Working with such high-profile brand names ensured my retail reporting to be intuitive, directive, and, most importantly, accurate. Fulfilling the aforementioned criteria was a prerequisite to achieve the planning objectives of numerous magazine titles, as well as those financial set out by the NAMs.*The compilation of the above packs evolved my understanding of Business Objects, Microsoft Excel and Microsoft Word. Consequently, it developed my ability to translate numerical data into meaningful conclusions for key decision makers, often via analytical commentary. *Using Microsoft Excel on a daily basis ensured my software-specific skills reached an advanced level, where I am now proficient in pivot tables, numerous formulae (including 'v/hlookups', 'if statements', 'nested if statements' and 'count') and macro creation to aid data analysis. *The frequent presentation of retail performance results to NAMs and external Buyers significantly increased my confidence in analysing results in front of an audience.*The Retail Sales Pack received company-wide acclaim within the first ever 'Marketforce Awards', where it won the individual award for 'Outstanding Customer Service' (Jan 2008).

Smyrna, Ga, Us

*Provided analytical support to the Business Information Department and presented information in Excel and Word formats, to complete specific ad-hoc requests for both COMAG and their clients.*Generated weekly sales forecasts for a number of key publishers, including Cosmopolitan, Glamour, GQ and Vogue, using EPoS sales data in Microsoft Access.*Worked with market data in Excel on a daily basis that, in consequence, saw my analytical skills improve considerably. *Communication was a vital requisite for the role; I was a main point of contact for all Wholesale Head Office liaison and participated in meetings that saw all levels of authority in attendance, including the Marketing Director. As a result of such responsibilities, my communication abilities have not only gained in confidence but refined in terms of clarity.*Other tasks carried out included the updating and maintenance of ranking and market share data for all magazine titles in the industry, part work auditing and the monitoring of EPoS forecast accuracy.