MEET JAMES - The owner of Code Two Four, the agency that develops bespoke apps that helps businesses like yours to generate an additional revenue stream. Entrepreneur, Laravel and mobile app developer. INNOVATIONInnovation is the key to any newly developed application. After all, what is the point in spending, time, money and effort on developing something that doesn’t improve upon or solve an existing problem. When we look at developing an application; in house or for a client, we ask ourselves about the innovation and what it will do that is different or better in comparison to other solutions.DISRUPTSecondary to innovation, a new app should be looking to shock and disrupt a market. Introducing a tool which just manages a pre-existing process does not benefit you or your business. When developing an app that disrupts you need to strip down a pre-existing process, improve upon it, throw away inefficiencies and develop. A product that disrupts gets your competition on the back food as you take the lead in your industry.SAVING TIME OR MAKING MONEYThere are two types of apps, those that save you or your business time. Or those that are designed to make you money. An app that does neither is not worth investing in. Understanding the inefficiencies in your business is the best method to grasping what an app can do for you. I work on business applications every day that are taking these inefficiencies and automating them or removing them all together. How much time is wasted on manual tasks? And can this manual task be trigger by the click of a button? Or automatically on a timer? An app that saves you time creates a more efficient business and in the long run saves you money.The saying ‘build it once and sell it forever’ has never been truer than with apps. Making money is the foundation of business and investing in an app that makes you more money can really help drive a business forward. A lot of the apps I work on are designed to generate a regular, passive income. They are built, and they will now reap the benefits of that income forever.