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Jim Benson Email & Phone Number
Owner and President
at
Seniors Helping Seniors Canton Akron, OH
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Owner and President
Location
Hartville, Ohio, United States
Who is Jim Benson? Overview
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Quick answer
Jim Benson is listed as Owner and President at Seniors Helping Seniors Canton Akron, OH, based in Hartville, Ohio, United States. AeroLeads shows a matched LinkedIn profile for Jim Benson.
Jim Benson previously worked as Vice President Marketing at Redaptive, Inc and VP Marketing & Communications at Current Lighting. Jim Benson holds Executive Program Funded By General Electric, Marketing from Northwestern University - Kellogg School Of Management.
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Seniors Helping Seniors Canton Akron, OH
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Profile bio
About Jim Benson
I own a unique stat line. I have performed more rebrands than I have years of experience.That can happen when you spend almost your entire career with one company, especially when that company is GE with its M&A activity and many divisions. But you don’t have to do that by accident. There’s usually a story behind it. Like, the approach you take. Your pursuit of growth and development. And an overwhelming desire to treat people the right way and see them succeed. If that’s an accident, it’s one I have been happy to keep making these last 20+ years. Let’s start with a closer look at those rebrands. When I talk about them, you will most likely hear more of a holistic story than you’re expecting. I have a passion for branding and believe it is more than a logo, so you should expect to hear details ranging from operational impact to value prop to product line development. One thing you won’t hear? A cookie-cutter approach. I apply a similar strategy to brand discovery with one goal in mind – what is the best approach for this particular brand?It’s an approach that my team, colleagues, partners, and management buy into as more than five industries, three departments and numerous markets have experienced it. All along the way building strong relationships, partnerships and in some cases, mentorships with many who went on to senior positions within GE or other companies.A thread that runs through every connection I have made is a dedication to the story. Whether telling it, hearing it, developing it, or uncovering it, it is the glue to creating a lasting impression. My passion for succeeding can also be found outside of work while competing on the Kayak Bass Fishing tournament trail…when I have time. With five ‘adult’ children and my wife, Robyn, that time is harder to come by.
Current workplace
Jim Benson's current company
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Seniors Helping Seniors Canton Akron, Oh
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12 roles
Jim Benson work experience
A career timeline built from the work history available for this profile.
Vice President Marketing
Current- Developed marketing function and drove brand awareness and demand. Performed SWOT analysis on marketing function, brand, and competitive position to drive strategic transformation plan and timeline. Resulting in the.
- Revised company’s value proposition, messaging, and collateral, and launched new enabling system, Seismic.
- Drove strategy and tactical execution to raise industry share-of-voice to top position versus company’s closest competitors in EaaS and data solutions.
- Improved employee social media engagement by implementing training, tools, and motivational programs, with company leading EaaS industry in employee engagement on LinkedIn.
- Created marketing automation and demand generation process, which delivered a 117% increase in MQLs, over $200M in marketing attributed pipeline, and $20M in new revenue.
- Directed website optimization, driving 27% increase in traffic and 140% increase in conversions.
Jun 2023 - Present
Vp Marketing & Communications
- Responsible for marketing and communications of a newly formed $1B company after the Hubbell and GE Lighting merger.
- Designed and launched an all-new brand identity and messaging, including purpose, mission values, and tone/voice, with a positive partner and customer feedback. Fully refreshed over 35 brands to develop a strategic.
- Enabled Current to lead the industry in overall share of voice in Media mentions for eight quarters in a row.
- Rated as the top company in the Electrical industry for employee social media engagement due to implementing training and motivational program.
- Launched a new post-merger website in record time and began exceeding the old site’s traffic in less than five months.
Feb 2022 - Mar 2023
Head Of Strategic Marketing, Communications And Intelligent Environments
- Design and direct post-GE divestiture branding, communications, and digital marketing with a focus on increasing business awareness. Establish, lead, and train teams to enhance business performance. Execute.
- Increased traffic by 101%, bounce rate reduction by 27pts, and lead-generating form fills by 15% by assessing and restructuring the new website.
- Built and led marketing automation and content marketing initiatives, accelerating leads by 23% in 2021 and marketing-influenced pipeline growth by $85M.
- Drove 18% growth in followers and a 32% increase in engagement in our social media channels.
- Designed a strategic communications plan and operating mechanism, which allowed us to outperform the top 15 competitors in media mentions.
Dec 2019 - Feb 2022
Head Of Marketing, Communications And Strategic Alliances - Intelligent Cities
- Developed ecosystem and drove valuable city outcomes by devising CityIQ™ Smart City SaaS solution. From acquiring seed capital to creating the value proposition and go-to-market strategy to the ultimate sale of the.
- Designed and executed an industry-leading ecosystem with 50+ partners, including identification, contract negotiations, onboarding, solution innovation, and integration to commercial execution and revenue generation.
- Prepared and controlled marketing budgets focusing on driving ROI and profitability.
- Established and maintained long-term professional relationships/partnerships with all key market constituents while validating product strategies and roadmaps and promoting retention, satisfaction, and loyalty.
- Drove continued business unit funding through exclusive rights agreements with AT&T and Ericsson.
Jun 2015 - Dec 2019
Global Gm Of Marketing - Professional Lighting
- Progressed through various roles from Product Manager of a $150M product line to GM of Core Lighting Marketing, ultimately promoted to GM of Global Marketing in 2011. During that time, I was GE Lighting's Ecomagination.
- Partnered cross-functionally to successfully shift business focus from traditional lamps to LED fixtures and IoT offerings
- Defined, identified requirements for, and prioritized new product launches, bringing the critical voice of the customer and competitive analysis to drive specifications and successful commercial launches.
- Restructured marketing team to focus on crucial selected Verticals and Marketing revenue generation, establishing a team of vertical subject matter experts and putting account-based marketing experts in place to help.
Oct 2011 - Jun 2015
Gm Marketing - Core Lighting
Jan 2006 - Oct 2011
Product Manager - Incandescent & Halogen
Dec 2004 - Jan 2006
Global Finance Manager Linear Fluorescent And High Output Products
Dec 1997 - Dec 2000
Financial Planning And Analysis Manager
Dec 1994 - Dec 1996
Sears Marketing & Sales - Finance Manager
Dec 1994 - Dec 1996
Financial Management Program & Eflp
Jan 1991 - Dec 1994
3 education records
Jim Benson education
Executive Program Funded By General Electric, Marketing
Northwestern University - Kellogg School Of Management
Mgt Dev Course, Lean Sigma, Fastworks, Prod Mgt Leadership, Cap, ..., Leadership, Process Improvement
Crotonville Alumni
Bachelor Of Science - Bs, Finance And Economics
The Ohio State University
FAQ
Frequently asked questions about Jim Benson
Quick answers generated from the profile data available on this page.
What company does Jim Benson work for?
Jim Benson works for Seniors Helping Seniors Canton Akron, OH.
What is Jim Benson's role at Seniors Helping Seniors Canton Akron, OH?
Jim Benson is listed as Owner and President at Seniors Helping Seniors Canton Akron, OH.
Where is Jim Benson based?
Jim Benson is based in Hartville, Ohio, United States while working with Seniors Helping Seniors Canton Akron, OH.
What companies has Jim Benson worked for?
Jim Benson has worked for Seniors Helping Seniors Canton Akron, Oh, Redaptive, Inc, Current Lighting, Ge Current, A Daintree Company, and Ge Lighting.
How can I contact Jim Benson?
You can use AeroLeads to view verified contact signals for Jim Benson at Seniors Helping Seniors Canton Akron, OH, including work email, phone, and LinkedIn data when available.
What schools did Jim Benson attend?
Jim Benson holds Executive Program Funded By General Electric, Marketing from Northwestern University - Kellogg School Of Management.
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