I am working with non-profit organizations conducting and analyzing SEO Site Audits for new growth strategies to improve awareness, engagement, and conversions.

In my role as AVP, I supply the vision and strategy necessary through the student life-cycle, from acquisition and engagement, through retention to graduation. In partnership with the Admission team, Student Advising, Student Success, Creative Services, IT, Data Analytics, my group and I ensure students are receiving the attention and information when they need it along with the support and services to be successful. My mission/goal: Right Message, Right Student at the Right Time; delivers over and over the highest ROI. Data-driven enrollment marketing plans and implementation of multi-channel digital campaigns contributed to a 40% enrollment increase between 2013 through 2018.Introduced and implemented marketing automation to UMUC. Leading a team of Salesforce, PeopleSoft, Silverpop, Social Media, and Data Analytics professionals to continuously improve and innovate our marketing automation processes and creative executions to achieve UMUC’s student growth and revenue goals.

Implemented campaign management to UMUC’s $350-million dollar retention revenue stream: increased retention rates, improved ROI, increased student success rates while also improving student experience. Within 9-months retention rates up over 10%; full year results up $12+ million dollars in gross revenue. • Governance and management of start-up retention marketing department• Full responsibilities for setting advising retention strategies • Total management on retention business plans and marketing plans

Hired to create and control a promotional budget of $1.8 million, and spearhead direct mail strategies and promotions to ensure ideal audience mix. Manage vendors. Routinely build key performance indicators (KPIs) into promotions to gauge their effectiveness, and test different promotional strategies (price testing, package testing, list changes). Promote online subscriptions and mobile arm (including Kindle, Amazon, and Google).* Quickly eliminated large revenue deficit.* Launched online subscription promotion that quickly drove Internet sales from zero to 1,000 subscribers.* Simplified and shortened the budget cycle, earning recognition by the CFO for enabling the easiest budget cycle in his tenure.

Wrote the strategic subscription marketing plan for Women's Wear Daily online (wwd.com) with a budget of $175,000. Implemented key performance indicators to gauge the effectiveness of email campaigns. Positioned company as one of the first publishers to make money on the web, selling subscriptions and access to content.* Successfully launched wwd.com and converted 100-year-old print brand to paid digital format, using web, mobile and social media platforms.-- Launched first and most successful social media presence for Women's Wear Daily: delivered 2 million Twitter followers, 118,000+ Facebook fans, and 18,000 LinkedIn followers. Boosted average monthly unique visitors to 578,000 and drove average monthly page views to 4.8 million.* Drove $2 million in critical subscription revenue that helped support Women's Wear Daily (WWD) when advertising revenue dropped.* Quickly doubled renewal rates (from 28% to 60%) and then further grew renewals to 85% by initiating new credit card transaction processes that were later adopted companywide on all consumer titles.* Grew WWD newsletter registrations 350% and leveraged newsletter to generate leads and build engagement.

Led a staff of up to 22 and simultaneously managed multiple initiatives from strategic planning and budgeting through execution and performance analysis for brands, including omen's Wear Daily, WWD.com, Supermarket News, Footwear News, DNR, HFN, In Furniture, Children's Business, and Beauty Biz. Developed audience marketing strategies.* Implemented and built educational program to $150,000 for Women's Wear Daily.-- Enhanced audience mix and built goodwill--worked closely with colleges and fashion institutes to use the publication as a part of their curriculum and offered subscriptions at a discounted price for budget-conscious students.-- Implemented 24-hour order fulfillment, a delivery guarantee, and a dedicated customer service representative to overcome obstacles that kept this program from being successfully launched in the past.* Played a key role in securing mainstream, retail newsstand distribution for all Fairchild brands with Universal News, including the company's first-ever newsstand distribution of their B2B publications.* Negotiated $40,000 in cost avoidance--met with the Head of Hudson News and negotiated $0 entrance fees for Women's Wear Daily, Menswear, Scoop, and Accessories from usual fee of $10,000 per publication.* Improved renewal rates 12% by revamping renewal processes, adding an advanced-renewal initiative, and creating a new renewal series targeting the business market.* Boosted the average subscription price ~30%--from $108 per order in 2002 to $140 in 2008, about 4.4% annually.* Honored with Fairchild's "Operational Impact Award."