Vp, Global Sales Operations
Sales Operations works in partnership with sales regions (Americas, EMEA, APAC & Global Strategic Accounts), to manage (1) business cadences e.g. forecasting, targeting, account allocation, etc.; (2) Programs e.g. demand generation; (3) the adoption of new business and sales practices. I have rebuilt and strengthened the leadership team (replaced 4 leaders post-resignations); Completely redefined the role of sales operations, developed a comprehensive playbook to guide and refocus staff on real value add activity, in the first 3 months of 2022, £41M has been added or recommitted to pipeline value by my team.