James Parfitt Email & Phone Number

Working as part of the commercial team, focusing on partnership opportunities and improving our commercial products, propositions and solutions for SMEs

Cheltenham

As part of product and partnerships, I head up the digital partnership's team and, along with the vertical and classifieds platforms, my responsibilities now include developing new products, digital partnerships and expanding our technical infrastructure.I lead the product development for Archant’s ‘Touchpoints’ project enabling the ongoing release of our newspaper subscription apps (The PinkUn+, Hunts Post+, and Comet+) by joining up external tech vendors, subscription providers, payment terms and CMS processes into the great propositions we launched to readers.

Cheltenham

Managed the group’s digital vertical platforms and other classified businesses (including recruitment, motoring, planning, public notices, local directories, buy and sell, dating, specialist classifieds, food and drink, education and exhibitions).

Cheltenham

Managed the digital team & mobile team and responsible for content uploads, digital developments, website rollouts and new launches across Archant Specialist, Archant Life, Archant South West and Kent divisions (Archant Lifestyle) – Approx 40 websites and 60 apps. Manage the roll out of the subscription-based replica digital editions and app strategy across over 50 magazines and numerous one-off bookazines. Developed and managed all website and digital projects from concept to completion for the Group. Led the development of bespoke iOS and Android app group projects. Liaised with and managed online marketing agencies, web developers and internal suppliers. Presented digital developments, plans and strategies to the Archant Board. Became a member of the PPA Digital Board, set up to shape the future of digital activity within the publishing sector. Launched SubscriptionSave website to take all newspaper and magazine subscriptions. ROI in 3 months. 16,000 orders taken in the first year. £3 million taken since launch Nov 2009 until phased out in 2020. Managed integration with Subscription bureau. Integration with third-party replica app supplier for instant access. Cart abandonment functionality, gift vouchers, multi admin system allowing stock control etc.

Cheltenham

Managed the Specialist web team and was responsible for all digital development rollouts and online activities across Archant Specialist division. Devised appropriate online marketing strategies for each launch. Managed the budget and costs associated for all online activities. Developed SEO strategies, natural search, PPC and social media (Facebook, Twitter etc). Managed the developments of iOS (iPhone and iPad) group projects. Liaised with and managed online marketing agencies, web developers and internal suppliers. Managed the website and digital projects from concept to completion. Built HTML templates and managed all external email/e-newsletter communication. Developed new revenue generating developments online. Measured and provided reports of the web traffic and online marketing campaigns. Implemented the development and collection of customer feedback through online surveys.Supported our live events through online ticketing and scan at door apps.

Cheltenham

Recruited and managed a web team for all online developments for the French publications division. Established the Division’s web strategy. Managed the online design, development, maintenance and promotion and new website builds. Devised and launched France Property Shop: http://www.FrancePropertyShop.com website with first year revenues of £190,000 through private sales revenue, trade revenue and sponsorships. Identified new opportunities online and strategies for generating revenue. Managed website projects from concept to completion. Managed online marketing agencies and suppliers.

Cheltenham

Managed and uploaded all content and external electronic communication for French division websites. Managed schedules for online adverts and marketing promotions. Responsible for improvements to the content and functionality of the sites.Edited print content to be web friendly for SEO. Developed new website functionality to increase unique visitors and time spent on sites.

London, United Kingdom

Led the electronic department team, the day-to-day running of the high profile intranet and internet sites for the House of Commons and House of Lords. The department publishes the majority of parliamentary publications with 15,000 pages per month going online to strict deadlines of political importance. Trained and developed staff and involved in the management meetings on the future of the WWW service for the company.

Converted pagination codes into correct HTML coding for the internet and CD ROMs.Liaised with developers to improve programs to be more process efficient.

Whitehall

Involved in the development side of setting up the Parliamentary internet and intranet sites.Produced various translation procedures for Parliamentary publications from computer typeset pagination code into SGML, Parsed and corrected SGML. Wrote Document Type Definitions for publications and involved in setting up the structure of the websites.

Bachelor’S Degree, Construction Management

Degree

3 A Levels, Pure Maths And Statistics, Geography And Economics

A levels and GCSEs