James Rushton Email & Phone Number

The Royal Town Of Sutton Coldfield, Gb

Gaydon, England, United Kingdom

- Responsible for scheduling social media posts on Facebook, Twitter, Instagram and TikTok as well as updating Google News Showcase.- Achieved industry-wide highs in social media interaction rates- Video production and editing for FB reels, Insta Reels, YouTube and TikTok.- Reviewing data on Chartbeat, Taboola and NewsWhip to assist editorial decision-making.- SEO optimisation and coaching.- Sourcing news stories and pitching topics.

Remote

As an Editor at the UK's largest News/Sports publisher, I lead best practice for building customer loyalty and engagement.I use tools including Jotform, Cheetah, to best practice to ensure Reach's sports portfolio created the content that matters to their loyal audience, as well as enhancing subscription opportunities by gamifying the reading experience where possible via quizzes, widgets and surveys. As part of the content life-cycle, I also used Chartbeat, GA and Tableau to use a… Show more As an Editor at the UK's largest News/Sports publisher, I lead best practice for building customer loyalty and engagement.I use tools including Jotform, Cheetah, to best practice to ensure Reach's sports portfolio created the content that matters to their loyal audience, as well as enhancing subscription opportunities by gamifying the reading experience where possible via quizzes, widgets and surveys. As part of the content life-cycle, I also used Chartbeat, GA and Tableau to use a data-driven approach to results - ensuring sites could deliver news to their audience, and that stakeholders were informed with data-led feedback. GDPR knowledge meant that all data was handled correctly.I am a touchpoint for best practice company-wide, and help regional and national hubs reach their loyal audience and subscribers. This best practice ensured that newsletters became a major traffic driver, overtaking referrals from Twitter and NewsNow.As an Editor, with the help of my team, I met and exceeded customer acquisition and page view targets for 9+ months. In this 'customer team', I helped settle and empower new colleagues, becoming a lightning rod for their queries and helping aid their professional development. As part of this, I led training and onboarding, creating processes and learning materials for my colleagues to excel at engagement and newsletter production.I also continue my work on the Claret & Blue podcast, using the platform on YouTube and Spotify to experiment and suggest best practice for network podcasts and social video content. The C&B TikTok launched and gained over 1m video views alongside a dedicated newsletter. This ensured I could align the network's podcast content with larger engagement goals.I continue to establish and execute content plans for national brands and regional hubs, and lead sports engagement to not only enhance customers subscriptions, but provide subscribers with the content they crave. Show less

England, United Kingdom

As a producer, I stepped into an unfamilar role in an unexplored area of Reach Plc's wider content plan.I co-ordinated the release and production of multiple newsletters across Reach's sports brands, and ensured the satisfactory migration of newsletters from one provider to another, meaning Reach did not miss a beat during a massive newsletter upheaval.I managed upwards to inform senior colleagues of changes, and made myself an expert on the tools required to perform my… Show more As a producer, I stepped into an unfamilar role in an unexplored area of Reach Plc's wider content plan.I co-ordinated the release and production of multiple newsletters across Reach's sports brands, and ensured the satisfactory migration of newsletters from one provider to another, meaning Reach did not miss a beat during a massive newsletter upheaval.I managed upwards to inform senior colleagues of changes, and made myself an expert on the tools required to perform my job.As an early adopter of the engagement process, I standardised best practice and liased cross-department to ensure Reach's sports wing remained informed.I also supplemented daily duties with reporting and journalistic work on local sports teams including Notts County and Aston Villa. This included research and presenting work on the Claret & Blue podcast, and editing duties on national podcasts. Show less

Birmingham, United Kingdom

As a Football Trends Writer based in Reach Plc's Midlands Hub, I used data, analysis and feedback as well as creative skills to create and aggregate content for Midlands football teams (Aston Villa, West Bromwich Albion, Birmingham City, Wolves, Nottingham Forest & four others) and their local press coverage.I planned, created and updated live coverage of events to build a loyal and returning readership for these football clubs, alongside pitching new content formats to stakeholders to… Show more As a Football Trends Writer based in Reach Plc's Midlands Hub, I used data, analysis and feedback as well as creative skills to create and aggregate content for Midlands football teams (Aston Villa, West Bromwich Albion, Birmingham City, Wolves, Nottingham Forest & four others) and their local press coverage.I planned, created and updated live coverage of events to build a loyal and returning readership for these football clubs, alongside pitching new content formats to stakeholders to better cover the Midlands' sport teams.My success in this role allowed to be seconded as an editor after just two months to the Football Audience Accelerator programme that delivered 6m+ additional page views per week to sustain productivity and targets throughout the global pandemic in 2020.I also utilised community feedback and customer support as well as industry knowledge to enhance production quantity and quality in terms of content creation.This role allowed me to project manage the launch of Claret & Blue, a new, organic and inclusive community for Aston Villa supporters on a number of channels including BirminghamLive, YouTube, Facebook Acast, Viafoura, live streaming platforms (using Twitch Studio, OBS, Streamyard & Streamlabs) and Discord. I also managed and moderated local social communities for the main brand (AVFC_NEWS) and ‘niche’ brand Claret & Blue on social media channels, including YouTube, Twitter and Facebook - over 100k followers in total.As a beginner in journalism, I liaised with marketing, IT & hardware, local news, publishing and PR departments to maximise coverage and content reach by leaning on the experience of others to produce the best collaborative work possible. Show less

Http://7500Toholte.Sbnation.Com/

-Developed social media strategies and content creation plans to success while ensuring that both brands held their individual voice thanks to strong social media management skills.-Cultivated a positive, welcoming, global and informed community revolving around Aston Villa as a community manager.-Managed a team of more than 10 writers across various timezones who created an average of 4 posts per day using a collaborative approach built around teamwork, constructive criticism and… Show more -Developed social media strategies and content creation plans to success while ensuring that both brands held their individual voice thanks to strong social media management skills.-Cultivated a positive, welcoming, global and informed community revolving around Aston Villa as a community manager.-Managed a team of more than 10 writers across various timezones who created an average of 4 posts per day using a collaborative approach built around teamwork, constructive criticism and feedback.-Built a track record of meeting and exceeding content creation targets - monthly.-Produced and hosted a weekly podcast for fans of the Aston Villa Football Club that is downloaded and listened to globally, as well as streaming sessions to preview/review events.-Wrote and researched daily articles from news pieces to in-depth interviews.-Working to develop innovative content strategies that allow both sites to increase fan engagement and thereby improve visibility across the SBNation network. Show less

Oldbury

At the AA I was responsible for ensuring that all weekly overtime pay and incentives for weekly paid roadside patrols is authorised and sent to payroll. I also assisted with the running of monthly pay models to ensure that monthly paid patrols across a multitude of contracts are paid correctly. In between these tasks I responded to queries from AA patrols, liaised between departments and ensured that all pay information needed to run pay models was correct

I managed a team of writers at SBNation's AC Milan blog - The AC Milan Offside. This role involved the daily editing of multiple pieces of written work as well as ensuring all writers are on top form.As well as writing for the blog, I managed recruitment and I also offered editorial advice to our writers and assist in the creation of new columns and features.

At Fat Joe I created visionary copy for multiple clients on a daily basis to help these clients achieve their aims in terms of brand exposure. I was responsible for writing and proofreading copy from 500 to 1500 words on average, as well as generating and pitching topics to a wide variety of clients in industries such as parenting, sports management and engineering.I also acted as a liaison between clients and management to ensure all parties were satisfied with paid content and worked… Show more At Fat Joe I created visionary copy for multiple clients on a daily basis to help these clients achieve their aims in terms of brand exposure. I was responsible for writing and proofreading copy from 500 to 1500 words on average, as well as generating and pitching topics to a wide variety of clients in industries such as parenting, sports management and engineering.I also acted as a liaison between clients and management to ensure all parties were satisfied with paid content and worked to troubleshoot issues as they happened. Show less

Birmingham, United Kingdom

At Sound Logic I used Pro Tools to produce a high quantity of high-quality audio, copy and scripts for commercial purposes on a daily basis. I also coordinated multiple pre-production processes to ensure material could be delivered to stakeholders and analysed the priorities of each task so that my team were prioritising work in an efficient manner.

Oldbury

At RWE Npower, I was part of helping the company on it's quest to become the #1 name in customer service.My responsibilities including taking calls from high risk clients, escalating and redirecting residential and SME calls and clearing the email backlog. Most importantly, I was to make sure that I attempted to resolve queries myself as quickly and professionally as possible, before handing them off if I was unable to do so.

Birmingham

During Scratch's two week takeover, I presented two shows every week - The Rock Show and The Creepshow. I also assisted with producing various other shows - the live Reggae show, Pixelparty and Charity Shop.

Birmingham - Capital Fm

I was allowed a role of massive responsibility at Capital FM as I took charge of producing Birmingham's biggest breakfast show. When I wasn't producing it myself, I was assisting in producing it. This was all about maintaining the high level of content already put out by the show and seeing how we could interact with the citizens of Birmingham day in and day out. Producing promos, directing the show, scripting features, managing inbound calls and show preparation were key to my success… Show more I was allowed a role of massive responsibility at Capital FM as I took charge of producing Birmingham's biggest breakfast show. When I wasn't producing it myself, I was assisting in producing it. This was all about maintaining the high level of content already put out by the show and seeing how we could interact with the citizens of Birmingham day in and day out. Producing promos, directing the show, scripting features, managing inbound calls and show preparation were key to my success in this role. Show less

Birmingham, United Kingdom

I produced the daily gig guide following a work experience placement in 2009. I was then given a stint producing Kate Lawler's drivetime show for two weeks in Summer 2011. In 2012 I started to produce the monthly PRS statements for the station and in late 2012 I was assigned to write copy and scripts for Kate Lawler's Drivetime show and Matt Stock's evening show. As well as the duties listed, I've helped script shows, input live reads and also ripped and recorded ROT's for clients.In… Show more I produced the daily gig guide following a work experience placement in 2009. I was then given a stint producing Kate Lawler's drivetime show for two weeks in Summer 2011. In 2012 I started to produce the monthly PRS statements for the station and in late 2012 I was assigned to write copy and scripts for Kate Lawler's Drivetime show and Matt Stock's evening show. As well as the duties listed, I've helped script shows, input live reads and also ripped and recorded ROT's for clients.In 2013, I started to produce Henry Evans' Saturday Morning Show. I would have complete control over features and would control the social network output of the station during the show. This role also incorporated the previous elements of my role as Broadcast Assistant (Gig guide, PRS and audio content production)I have used RCS Selector and Linker to assign Live Reads to the schedule as well as schedule promos. As well as RCS, I have used Dalet/Adobe Audition to build shows, segue links + Promos and am also learning in the studio. Show less

Birmingham

Managing Tumblr profiles, Facebook groups and Twitter feeds to boost the Hidden City's reputation nationally and locally.As part of the team, I'd head out with my Tascam, grab a good story, head back home and edit it down. This was my first foray into the world of audio-journalism

Ba Media And Communication, Radio, 2:1

Wrote a lot of essays about Radio and Aliens (The Film). Also had a small stint on student radio, owned a record label and recorded.

Btec National In Media Production, Media Production, Triple Distinction

Messed around in the radio studio, bounced ideas around with friends and still came away with top marks!

Education record

(A, in History B inMedia x 2, Science and Health and Safety) and the remaining 6 are composed of C grades that include Higher Mathematics.