• Provide digital marketing services to entrepreneurs and small businesses.• Design and create effective digital marketing campaigns with clients while analyzing performance data continuously to ensure optimal web performance.• Create and edit meta tags, keywords, and web pages with HTML and Wordpress.• Optimize web content for analytics and analyze data to help clients understand their web and mobile performance.• Manage and create social media content.• Create and monitor SEO for web and mobile content performance.• Website hosting and design.

• Organize, schedule, and plan the resources, tasks, and timelines for executing the projects assigned to the IT Department.• Communication with company leadership to facilitate project alignment with strategic objectives.• Oversee and administer procedures for helping the business to track project measures such as productivity and ROI .• Oversee and administer procedures for performing adjustments to project timelines, budget, or scope.• Delegation of tasks on the project to resources best positioned to complete them.• Work closely with business analysts, stakeholders and subject matter experts to analyze current-state process models compared to future-state process models to assist in determining the necessary changes required to achieve future-state.• Assist business analysts with the collection, organization and dissemination of information about business processes, business rules, organizational information, and business systems requirements into a knowledge base that can be referenced by the organization.• Use a consultative approach that may include coaching of those less-experienced in the process.Collate feedback on process performance, organize and manage it to be used in continuous process improvement.• Monitor and measure the effectiveness of Project Management processes to ensure consistent value delivery.

• Managing the Global Product department's analytics tagging needs as a part of our digital measuring solutions across various applications.• Managing the Aha! Platform, providing account, product and workspace governance, leveraging integration of the platform to JIRA, Confluence, and MS Teams, educate/train our department on the platform’s features, and standardizing processes.• Managing the Pendo platform with page and feature tagging, advising our product teams’ analytics needs, as well as providing dashboards and insights for our product owners, managers and internal stakeholders. • Collaborating with our IT developers on our analytics needs in regards to HTML, Javascript and CSS codes• Provide analytics reporting and insights across our product applications.• Building standardized processes for our onboarding employees.• Standardizing our current and future application reporting.

• Oversee all the maintenance of the current website, both pre- and post-login, the ecommerce platform, and the ProSource Wholesale Trade Pro app, including integrations to other systems. Analyze issues as they arise, track all open bugs and small feature enhancements, test and verify code pushes.• Collaborate with Project Managers with new website, app development, and ecommerce projects, including requirements gathering, design reviews, test script development, UAT testing and release planning and implementation (JIRA and Confluence).--Create user stories--Process documentation--Issue tracking--Sprint planning--Insights and proposals--Deployment• Collaborate with our internal and external IT stakeholders on our analytics needs, working in sync on queries (SQL), embedding code (HTML), and configuring our Google Tag Manager tags (Javascript, CSS).--Building containers--Creating and managing tags--Report platform performance• Test new website and app features to ensure they meet stated business requirements. Coordinate • with the Project Managers and outside vendors to communicate any findings and provide detailed testing results so development resources can address fixes.• Collaborate with the Project Managers to assist in configuration of the website CMS and the set up and use of those analytics to measure the success of all website related features.• Provide analytics reporting and insights across our various platforms. Managed and led Google Tag Manager, Data Studio, Firebase and Analytics.• Develop trusted relationships with stakeholders, and actively listen to their concerns and questions, to better understand their requests and perspectives.

• Developed the company’s website analytics using a combination of platforms to provide a well-rounded reporting experience for the company.• Assisted in defining and evolving the company’s measurements, metrics, methodologies and capabilities.• Applied analytics techniques to better understand the data we see, and to drive actionable goals and solutions.• Built relationships both internally and externally among the teams, as well as collaborate to understand the nuances of our sales funnel, and provide ways to improve. • Project managing our website rebuilding efforts.--Oversee our plans on the rebuild, keep them on task, and provide my thoughts on the direction the plans will go. --A/B testing design changes with our main site in sprints, ultimately changing the overall look of our site.--Keeping our design and development team focused on website building from the ground up.

• Assisted in defining and evolving media-channel performance measures, metrics, methodologies and capabilities.• Evaluated cross-media and cross-device performance and develop appropriate reporting and analysis. --Applied data analysis techniques to identify trends and drivers, including attribution to understand interactions between online and offline channels.--Viewed cross-media and cross-device performance from macro-environmental point-of-view (i.e., market, competitive, technology and social trends) to assess impact by external influence factors.--Worked with disparate data sets to yield insights.--Built and maintain dashboards that surface key performance indicators.--Prepared and delivered data-driven performance reviews that translate insights into tangible, actionable solutions for business partners to implement.• Provided enabling support to media teams with technology tools and/or through custom performance reporting and analyses.• Built excellent relationships and work hand-in-hand with key partners (both internal and external) to drive continuous improvement of the effectiveness of media spend, creative and content performance.• Collaborated with cross functional teams to understand, measure, model and improve marketing features related to multitouch attribution – online and offline.• Coordinated with third party vendors to develop capabilities that help drive the effectiveness and efficiencies related to analysis.

• Analyze social media conversations, content performance, sentiment, and emerging trends across various platforms including: Twitter, Facebook, Instagram, YouTube, Google Analytics, etc. • Provide Social Media reporting for our Shock Top and Stella Artois (North American Market) brands and Digital Marketing teams, and the division.• Provide competitive analysis.• Provide scheduled and ad hoc reporting.

• Actively recruit and promote members to volunteer Supervisors. Provide regular communication, guidance and technical support to both new and veteran Supervisors. • Consult with Program Coordinators on members that are in feeder programs that have potential. • Cultivate and provide leadership to the Mentoring Program. This includes promoting Supervisors to a Mentor role, Protégé-Mentor coordination, site messaging, contest and promotions, quality auditing, and project management. • Provide administrative and program support to current Community/Program Coordinators. • Engage new Answers.com visitors and help them integrate into our growing Q&A community. • Foster relationships with and between potential members and influencers. • Engage with topic experts and respected community members to help people find the answers to their questions. • Review and add or edit categories in the community. • Feature, edit, merge, provide alternates, and answered questions. • Secondary support on Community Forum moderation. • Reach out to reengage absent, previously active program members and topic experts. • Reengagement Outreach • Contact inactive Supervisors and Mentors. • Encourage return; track using data pulls. • Solicit help from volunteers where possible. • Manage digital production using Wochit Video Creation Platform. • Create, edit, and review video articles in multiple categories. • Created an average of 30 videos a day. • Perform SQL programming on the Answers back-end to review and make fixes as needed. • Manage Ad Hoc projects such as Android mobile site testing, Supervisor tool enhancements, and content maintenance.

• Work with business units to automate labor intensive activities by providing subject matter and technical expertise related to small Microsoft applications (VBA) and macros.• Elicit and document business requirements. Deliver documented solutions to automate departmental processes.• Analyze data entry and data analytic processes of business units to create efficiencies through the use of business analytics.• Assist in the creation, enforcement and documentation of standards for delivery of applications, Microsoft macros and report analytics.• Analyze, design and develop reporting solutions for business areas using OBBIEE (Oracle Business Intelligence Enterprise Edition) and Excel. The solutions will include reports and dashboards that measure and track Service Level Agreements/Key Performance Indicators to meet other back office needs.• Work with other associates and all levels of management to lead department projects, develop standards/procedures, direct problem resolution and collaborate in the automation of processes.• Perform other duties as assigned.

Moderation/administration of our three online communities: Retail, Advisor Services, and Asia-PacificEngagement via discussions, blogs, polls, surveys, and competitions, both with the communities and with the firm internally.Content editor for our group’s pages, blogs, and educational resources internally and externally.Create and maintain the community’s web layout and design, collaborate on web design projects, and manage meta tagging.Project Manager to Scottrade’s relationship with Small World Labs on online community bug/issue reporting, resolution, redesigns, and enhancements.Project Manager to Scottrade’s relationship with Markit on Demand on bug/issue reporting, resolution, redesigns, and enhancements.QA testing new features and functionality for our online communities as well as the firm’s Knowledge Center and Live Events in the client website.Coordinate with our PR group on social media content for Facebook, Twitter, and YouTube.Monthly analysis of competitors’ community websites.Marketing subcommittee member - oversee product campaigns.Ad hoc projects.

• Keep HQ and branches informed regarding the funds.• Create internal newsletter with mutual fund news, changes and trends.• Keep a current list of fund changes, maintain fund list, and database information.• Keep the Intranet Coordinator, Marketing, Mutual Fund Manager and Director updated on fund additions and deletions.• Maintain sales contracts with mutual fund families, and increase number of contracts.• Research competitors’ websites.• Perform customer analysis and make adjustments to product offerings, research tools, etc. • Assist supervisor and communicate with web developers in creating website content and presentation methods.• Teach/train brokers periodically through Branch Manager Training.• Content Editor for The Insider and website.• Assist brokers with client account, product information and requests.• Contact mutual fund reps with any fund questions.• Backup for other mutual fund positions as needed.• Other projects/duties as assigned.

• Administrator of one of the largest Honda Prelude-specific communities in the world.• Manage moderators in the various forum discussion areas.• Engagement via discussions, blogs, polls, surveys, and competitions.• Content editor for our group’s pages, blog, and technical resources.• Manage the relationships with VerticalScope and vBulletin on community bug/issue reporting, resolution, redesigns, and enhancements.• Project creation.

• Administrator of the St. Louis Prelude Club, then later Honda-Acura Community of St. Louis community.• Coordinated the National Prelude Meet, which was held in St. Louis, MO in 2006.• Manage moderators in the various forum discussion areas.• Engagement via discussions, polls, surveys, and competitions in the community. Car events, weekly activities with members in-person.• Content editor for our organization’s pages and technical resources.• Treasurer of our organization’s finances.• Manage the relationships with vBulletin on community bug/issue reporting, resolution, redesigns, and enhancements.• Projects with the Administration and moderation team.

Ops Specialist in Customer Account Transfer. My specialty was in Mutual Funds, insurance and annuities, partial ACATS, DRP/DRS