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I am an experienced Chair and Non-Executive Director and the principal of Vantage Strategy, a consultancy that works with a range of organisations helping them clarify their strategy and implement change so they can grow.Industry Sectors: Energy, Property, Franchising, Retail, Tourism, Health, Arts, Environment, Utilities, Technology, Digital, Services, Manufacturing and Financial Services► My Governance Experience▬▬▬▬▬▬▬▬▬ I have operated on Boards as the Chair and Non-Executive Director for over 25 years’ experience as a Chair and NED, in a broad portfolio of sectors and organisational types.I am adept at leading and working on boards that are looking to deliver significant growth. My high-level experience in strategy development and capability building is underpinned by my approach to designing new business models and innovation strategies. As a director and consultant, I have supported CEO’s and their boards tackle complex challenges and exploit market opportunities that strengthen competitive advantage and shape industry dynamics. With extensive experience in technology transformation, AI, data commercialisation, analytics and customer experience I have driven high levels of revenue growth and profitability uplift.Effective stakeholder engagement, as a Chair and director, has been a capability I have drawn on to drive mergers and acquisitions, and create change in go to market strategies and business model platforms.I currently Chair BIG4 Holiday Parks and am a non-executive director of the Connective Group and Melbourne Water. I also Chair the advisory Board of Beyond Allied Health and am on the advisory Board of AirSeed Technology. Previously I was Chair of Greening Australia stepping down in November 2022 after 10 years on the Board.► Vantage Strategy - What do I do?▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬In my role as Director at Vantage Strategy, I help leaders grow and develop, both their organisation and themselves. I focus on achieving clarity in their strategy, driving change to deliver growth and helping them build capability to achieve success.► My specialities?▬▬▬▬▬▬▬▬- Strategy & Business Model Design- Stakeholder Management- Sustainability- Technology Stacks and Digital Platforms- Transformation & Change Management- Marketing & Customer Experience- Leadership Development- Coaching & Mentoring- Workshop Facilitation► Interested to know more?▬▬▬▬▬▬▬▬▬▬▬▬Call: ✆ +61 419 516-655Email: ✉ jatkins@vantagestrategy.com.auVisit: ☛ http://vantagestrategy.com.au
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ChairGood360 AustraliaMelbourne, Vic, Au -
DirectorVantage Strategy Oct 2008 - PresentMelbourne, Victoria, AuWe work with leaders to help them clarify their strategy and implement change so that they and their businesses can grow.Founded in 2008, Vantage has helped clients from more than 20 industries grow and prosper, including retail, manufacturing, health, energy, commerce, finance, start ups and services – private, government and listed organisations► Who do we work with?▬▬▬▬▬▬▬▬▬▬▬Working with management teams and boards we facilitate planning and strategy workshops, assist businesses identify growth initiatives, and mentor and coach leaders. ► Our methodology?▬▬▬▬▬▬▬▬▬▬We approach strategy and planning in a straight forward, collaborative manner. The first stage includes clarifying growth targets, existing business strategy, key customer segments, competitive advantage and value proposition.We work alongside our clients, reviewing the business and developing strategies to make sure they are able to deliver clear goals and achievable steps. ► What do we specialise in?▬▬▬▬▬▬▬▬▬▬▬▬▬- Strategy Development- Transformation & Change- Planning & Implementation- Leadership Development- Coaching & Mentoring- Workshop Facilitation -
Committee Member - RiskMelbourne Water Nov 2023 - PresentMelbourne, Victoria, Au -
Committee Member - People, Customer & CommunityMelbourne Water Nov 2023 - PresentMelbourne, Victoria, Au -
Non Executive DirectorMelbourne Water Oct 2021 - PresentMelbourne, Victoria, AuMelbourne Water is responsible for providing clean drinking water, treating sewage, planning to manage flooding, and keeping Melbourne's rivers, creeks, and catchments healthy. -
ChairmanBig4 Holiday Parks Of Australia Nov 2017 - PresentHawthorn , Vic, AuBIG4 Holiday Parks is Australia's leading Holiday Park brand with over 250 holiday parks across the country. -
Committee Member - People & GovernanceBig4 Holiday Parks Of Australia Oct 2016 - PresentHawthorn , Vic, Au -
Non Executive DirectorBig4 Holiday Parks Of Australia May 2016 - PresentHawthorn , Vic, Au -
Chair Audit & Risk CommitteeConnective Apr 2018 - PresentMelbourne, Vic, Au -
Non Executive DirectorConnective Apr 2016 - PresentMelbourne, Vic, AuConnective is one of Australia's leading service providers to mortgage and finance brokers, banks, lenders and insurers. Connective provides services to over 4500 mortgage brokers and manages a loan portfolio over $80Billion.www.connective.com.au -
Advisory Board MemberAirseed Technologies Jul 2024 - PresentSydney, New South Wales, AuAirSeed leverages a blend of advanced hardware and software technology, data-driven intelligence, and scientific methodologies to revolutionise the scalability and effectiveness of biodiverse planting projects. -
Advisory Board ChairBeyond (Allied Health) Aug 2021 - PresentHawthorn, Victoria, AuMultidisciplinary allied health clinics in Melbourne and they Surf Coast -
MentorMccarthy Mentoring Mar 2010 - PresentSydney, New South Wales, Au -
Accredited Expert FacilitatorMindshop May 2009 - PresentHawthorn East, Victoria, Au -
Non Executive Director.Au Domain Administration Ltd. Nov 2019 - Nov 2022Melbourne, Victoria, AuThe policy authority and industry self-regulatory body for .au domain names. Core digital infrastructure of the internet ensuring a stable operating platform, whilst developing new technologies and initiatives for the future. -
Committee Member - Audit & Risk.Au Domain Administration Ltd. Nov 2019 - Nov 2022Melbourne, Victoria, Au -
Chair - Auda Foundation.Au Domain Administration Ltd. Nov 2019 - Nov 2022Melbourne, Victoria, Au -
ChairGreening Australia Nov 2019 - Nov 2022Melbourne, Vic, AuGreening Australia is an environmental enterprise that thinks big to tackle the challenges facing Australia’s unique and diverse landscapes in ways that work for communities, economies and nature. As restoration experts with over 40 years of on-ground experience, knowledge and expertise, Greening Australia offer clients a wide range of products and services. These include improving water quality on the Great Barrier Reef and working with thousands of landholders and partners to create Australia’s biggest carbon sink, and establish one million hectares of habitat across Australia. -
Deputy ChairGreening Australia Oct 2013 - Nov 2019Melbourne, Vic, Au -
Non Executive DirectorGreening Australia Nov 2012 - Oct 2013Melbourne, Vic, Au -
Non Executive DirectorCircus Oz Jun 2015 - Feb 2022Collingwood, Victoria, Au -
Chair - Nominations & Selection CommitteeCircus Oz Jun 2015 - Jan 2022Collingwood, Victoria, Au -
Non Executive DirectorYour Porter Jul 2014 - Jun 2019YourPorter arranges electricity, gas, phone, internet, pay TV and water connections fast and free of charge for people when they move house.
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ChairmanHockingstuart Jul 2012 - Jun 2019South Melbourne, Victoria, AuVictoria's leading real estate brand and franchise serving over 50 offices throughout the state. -
Deputy ChairmanRed Nose Australia Sep 2012 - Oct 2015Hawthorn, Victoria, AuFollowing the merger of the NSW and Victorian SIDS&Kids organisations a new board was formed and I was appointed Deputy Chair. SIDS and Kids provides counselling, education and research services into the unexpected and sudden deaths of children less than 6 years of age. -
ChairmanRed Nose Australia Jun 2010 - Aug 2012Hawthorn, Victoria, AuSIDS and Kids provides counselling, eduction and research services into the unexpected and sudden deaths of children less than 6 years of age. -
Non Executive DirectorRed Nose Australia Mar 2000 - Jun 2010Hawthorn, Victoria, AuChair - Business Development Committee.SIDS and Kids provides counselling, eduction and research services into the unexpected and sudden deaths of children less than 6 years of age. Having been on Board since 2000 I have contributed across all key areas in particular marketing, strategic planning and new revenue generation. -
General Manager Diners Club Consumer, Merchant And MarketingCiti Sep 1999 - Sep 2008New York, New York, Us -
Head Of Brand And CommunicationsShell Australia Mar 1996 - Aug 1999London, England, Gb -
General ManagementShell Australia Mar 1985 - Feb 1996London, England, GbJoined as a graduate and roles included credit management, internal audit, restaurant and commercial area manager, HR manager, industry affairs, fuels product manager in Perth, Wollongong,Sydney and Melbourne
James Atkins Skills
James Atkins Education Details
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InseadCompetitive Strategy Program -
Australian Institute Of Company DirectorsBoardroom Mastery -
London Business SchoolExploiting Disruption In A Digital World -
Australian Institute Of Company DirectorsCompany Directors Course -
The University Of Western AustraliaEnglish -
The University Of Western AustraliaGeneral -
The University Of Western AustraliaManagement -
Hale School
Frequently Asked Questions about James Atkins
What company does James Atkins work for?
James Atkins works for Good360 Australia
What is James Atkins's role at the current company?
James Atkins's current role is Chair.
What is James Atkins's email address?
James Atkins's email address is ja****@****.com.au
What is James Atkins's direct phone number?
James Atkins's direct phone number is +613983*****
What schools did James Atkins attend?
James Atkins attended Insead, Australian Institute Of Company Directors, London Business School, Australian Institute Of Company Directors, The University Of Western Australia, The University Of Western Australia, The University Of Western Australia, Hale School.
What skills is James Atkins known for?
James Atkins has skills like Strategy, Business Strategy, Business Planning, Marketing Strategy, Strategic Planning, Business Development, Executive Coaching, Marketing, Competitive Advantage, Governance, Leadership Development, Leadership.
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