James Schanck Jr. Email & Phone Number

New York, New York, United States

New York, New York, United States

• Led in-person strategic discussions with C-level executives in the consumer payments and lending industry, addressing topics such as the economic environment, portfolio performance, emerging technology, fraud and dispute trends, compliance adherence, and regulatory updates.• Provided training and guidance to junior team members, resulting in improved performance and accelerated professional development.• Evaluated processes and procedures based on key performance indicators relative to industry competitors.• Researched and present industry and portfolio trends and projections to senior executives at top-tier card issuers.

New York, New York, United States

• Researched industry best practices for top consumer payments and lending financial institutions, focusing on compliance adherence, risk mitigation, technology usage, and operational procedures.• Conducted benchmark studies to analyze key performance indicators (KPIs) and identify areas of opportunity to optimize business operations for credit card issuers and retail banks.• Attended 12 roundtable meetings with senior executives, resulting in a comprehensive confidential meeting report outlining industry insights and strategic suggestions.

New York, New York

• Monitored key performance indicators (KPIs) for all major search channels to enhance market awareness for USAA Credit Card offerings.• Achieved 15% reduction in overall cost-per-click (CPC) within first six months by implementing tighter keyword themes and developing designated landing pages for ad groups.• Developed and implemented SEM strategies, including keyword generation and segmentation, forecasting, insertion orders, ad copywriting, and performance reporting.

Norwalk, Ct

• Responsible for driving integrated SEO strategies to increase client’s share of voice online while focusing on ROI results.• Prepared PR campaigns to generate awareness for clients by aligning communication tone and strategy with corporate vision and business objectives.• Developed custom monthly reporting deliverables by analyzing website and paid search traffic though Google Analytics.