James Skidmore Email & Phone Number

New York, United States

Boston, Massachusetts, Us

New York, Ny, Us

■ Oversaw production across $15M portfolio of Nike brand creative & CDM work■ Contributed to growth of Jordan business from $250K to $4.5M annual revenue■ Led intake process to align internally on scope & prioritization of client briefs■ Constructed global distributed teams teams across US, LATAM, APAC, EMEA■ Provided meaningful creative & strategic guidance to deliver impactful work■ Mastered code-switching between tech, creative, content & client teams■ Established myself as a trusted partner to key senior & executive Nike clients■ Worked directly with key signature Nike athletes (Giannis, DBook, Sabrina, etc.)■ Mentored and supported career development for the Nike production team■ Optimized & maintained Nike team production resources, tools & templates■ Collaborated with ELT on account planning, forecasting & financial reporting■ Assisted in the development & rollout of bespoke GenAI tools for copywriters■ Reviewed & approved Nike project contracts to insure accuracy & profitability

New York, Ny, Us

■ Provided leadership & oversight for the digital team and direct reports■ Established new internal workflow processes to inform agency digital work■ Implemented a Fibonacci-based dev estimating format to optimize resourcing■ Introduced a standardized approach to requirements documentation & tracking■ Managed allocation of resources, including UX/UI designers & developers■ Acted as client SME & internal source of truth on all active digital projects■ Enacted daily digital team stand ups to communicate status & blockers■ Reported on status & profitability for digital projects to agency leadership■ Owned vetting, negotiation, engagement, and oversight of external vendors■ Defined job descriptions & archetypes for digital production & analyst roles■ Oversaw RFP responses for digital new business opportunities

New York, Ny, Us

■ Built & maintained client relationships at the executive level■ Identified & pursued incremental business opportunities to generate agency revenue■ Established workflow processes at a project level to best deliver on client needs■ Led production team meetings to share project learnings & insights across the team■ Managed & mentored associate producers to enable career growth■ Defined roles and delegated responsibilities for project team members■ Acted as point of escalation for junior & mid-level producers to mitigate project risk■ Allocated resources across projects to best utilize team skillsets■ Collaborated with finance teams to accurately project client revenue

■ Developed SOWs, staff plans, and project plans for new client projects and change orders■ Managed UX, creative, development, engineering, and QA teams for all interactive projects■ Owned all aspects of projects through design, development, integration, and deployment■ Oversaw ongoing technical maintenance and content updates for client web properties■ Acted as primary contact for clients and account teams to communicate project status■ Led all internal and external project meetings – kick-offs, briefings, reviews, status, etc.■ Monitored, assessed, and managed risks as needed to ensure project health■ Collaborated with resourcing to assemble project teams and allocate resources per scope

New York, Ny, Us

■ Produced digital and interactive work with a focus on consumer-facing digital properties■ Defined scope for digital projects giving consideration to identifying and assessing risk■ Collaborated with UX, account and strategy teams to optimize client initiatives and usability ■ Supervised in-house resources, studio development teams, and vendors■ Managed creative and design processes by identifying and briefing agency resources ■ Communicated and updated project status within the agency and directly to clients

■ Built, maintained, and updated an independent music blog built on a WordPress platform■ Cultivated readers and network with peers via strategic and aggressive use of social media■ Integrated an extensive social media footprint across multiple platforms ■ Leveraged link sharing networks and communities to enhance online presence■ Designed and implemented site features and identity via HTML and WordPress■ Identified and implemented basic SEO strategies to ensure search engine visibility■ Managed advertising partnerships and networks, including affiliate marketing programs

New York, Ny, Us

■ Ran all social and digital initiatives for the agency as they expanded their capabilities ■ Acted as strategist, account manager, and project manager as required by project■ Conceived, pitched, and oversaw development of custom social and digital applications■ Drove development of robust custom mobile applications and digital OOH experiences■ Integrated social media with existing marketing campaigns to maximize brand initiatives■ Managed budgets and timelines to ensure quality, profitability, and timely delivery■ Prepared recaps and analytic reports for all projects to showcase results and capabilities

Chicago, Illinois, Us

■ Oversaw a $300k national marketing and promotions budget for an emerging beverage brand■ Cultivated relationships with consumers and clients across the country ■ Developed and executed all marketing and in-store initiatives to generate brand awareness■ Analyzed effectiveness of marketing efforts through targeted sales and consumer research■ Managed PR function with agency partners to leverage press coverage and sponsorships

Atlanta, Ga, Us

■ Managed a regional experiential marketing program for the nation’s #1 enhanced water■ Established regional presence on Twitter and Facebook to engage local consumers■ Drove sales at the retail level through the execution of on-premise and in-store promotions■ Researched and negotiated Glaceau sponsorship opportunities on a grassroots level■ Developed and maintained relationships with influencers and clients in the Chicago market■ Supervised and trained brand ambassadors to produce successful events

■ Founded and developed a start-up marketing firm specializing in the nightlife industry■ Collaborated with a variety of sponsors, partners, and promoters to produce events■ Obtained sponsorships and acquired advertising dollars to support events financially

■ Managed specialty advertising and sponsorships for two industry-leading B2B publications■ Negotiated and secured sponsorship revenue for all events and special supplements

■ Sold online advertising & event sponsorships for Chicago's top weekly alternative magazine■ Designed sales proposals accommodating client goals based on market climate research

Bba, Marketing

Bachelor Of Science, Communication; Organizational Communication