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Specialist in business transformation and product/ service launches within the technology, telecomms, connectivity and entertainment space.A proven Commercial Leader with a demonstrable track record of growing brands and significant bottom line growth for brands including Sky, BT, Motorola, Samsung, Kodak, and Eutelsat.Recognised as a hi-energy, profitable growth-focused, Marketer who sets progressive strategies, based on sound research, that realise commercial objectives. Known as an adaptable manager, who has led and developed teams of up to 60 directly, and many more indirectly, across multiple geographies. Brings big brand thinking, a ‘digital-first’ mind-set and a positive, infectious can-do attitude that ensures other key stakeholders, suppliers and customers come along on the process together. Renowned for delivering significant uplift regardless of utilising a small or multi-million £ budget, and providing the significant ROI as demanded.Launched Plug & Play Marketing to make it easy for businesses to get great marketing leadership support. Recent projects include Hull-based Broadband provider Quickline Communications, Trackimo and Atlas Hotels.
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International Audience Marketing - Fifa+ App And WebsiteFifaLondon, Gb -
Fractional/ Interim Cmo/ Vp Marketing/ Marketing DirectorPlug & Play Marketing Jan 2023 - PresentLondon, England, United KingdomI founded Plug & Play to provide an easier way for people, teams and organisations to get access to really experienced professional marketing support that will deliver impact and results.My career experience spans a wide range of B2B and B2C companies and brands, from global corporates like Samsung, Google, and Kodak to smaller entrepreneurial businesses looking to scale. I’ve worked on marketing initiatives for UK, European, African, Indian and global brands.I’ve built teams, agency network partners, launched multi-country advertising campaigns but have also built digital platforms on a shoestring budget with smaller teams to drive instant results.As a result I understand the marketing challenges clients face and have learned the lessons needed for success, often the hard way, so you don’t have to. Ultimately, we’re here to do the heavy marketing lifting for you, and deliver great awareness, engagement, sales and loyalty for your business.Recent clients have included Quickline Communications, Trackimo, Atlas Hotels and more. -
Global Marketing Director - Konnect BroadbandEutelsat Oct 2020 - Jan 2023Bicester, England, United KingdomOn a mission to empower people with superfast satellite broadband – people who currently cannot access it because they live or work in remote, low density locations or beyond the scope of conventional networks. -
Marketing Director - EuropeBigblu Broadband Plc Sep 2018 - Oct 2020BicesterLeading Marketing across Europe on our journey to help millions of people all over the world enjoy better broadband connections.Responsible for all aspects of brand and lead-generation using highly targeted digital media and offline channels (including direct mail, regional radio and press).12+ countries with focus on website/ digital first strategy with tight acquisition KPI's -
Uk Head Of Marketing - MobileSamsung Electronics Feb 2018 - Sep 2018ChertseyLed the Mobile brand management team to deliver the key launches to market through strategic consumer communications plans across all consumer touch-points.Devices launched included Samsung Galaxy S9/9+, A8 and the new super powerful Note 9. -
PartnerWhy Projects Limited Jun 2016 - Feb 2018London, United KingdomWorking with businesses and people to deliver a paradigm shift in output by firing up creative and commercial thinking. Embedding the energy vital to activate ideas that will shift the needle. Working with people who want to challenge the status quo, rise above mediocrity and above all make a difference.Clients included:- Capital One- Star TV (IPL, Star Gold, Star Movies and assorted network initiatives to help build the Star brand)- DC Films- Pottermore- Kantar Millward Brown- Diadem Performance -
Group Cmo (Global)Kodak Alaris Jun 2014 - May 2016Hemel Hempstead, United Kingdom"A company born from one of the world's most iconic brands. On a mission to unlock the power of images and information for consumers and businesses across the globe."Focused on results, hitting KPIs and shifting the needle.Brought a dynamic mix of creativity, energy and impact to the business, overhauling corporate brand positioning, visual identity and corporate communications programmes. Included new brand/ naming strategy for the business (including the shift in 2018 to Alaris for the Information Management division).Transformed many areas of the business including how the business promoted products and services. This included marketing the new consumer facing Kodak Moments app as well as powering up a new and independent internal culture for the company.A true team player, I get the best out of groups of people by working together to achieve outcomes that are truly greater than the sum of the parts. -
Marketing Director - Emea/ Uk & IrelandMotorola (A Google Company) Jul 2011 - Jun 2014BasingstokeMarketing strategy, planning and execution for EMEA region.Line Management of Marketing Teams across Spain, Central & Eastern Europe and Italy.Handset launches includeMoto GMoto X - (US & European Launches including Moto Maker customisation engine)Launched Moto G in UK, gaining 6% smartphone market share in 3 months and 17% of the pre-pay sector.In May, we built on the success of Moto G with announcement of Moto G (with 4G) and Moto E. -
New Broadband Services DirectorSky Oct 2010 - Jul 2011OsterleyReturned to Sky after a 5 year absence to drive strategy and overall commercial management of Sky's broadband and telephony proposition for customers who don't need/don't want pay TV.- Delivered in excess of 100,000 customers by July 2011 and helped drive a KPI shift within Sky, moving from a pure focus on TV sales to one of overall product sales. -
Head Of Marketing, Text - Director & Country Manager Kgbdeals.Co.Uk118118 The Number Uk Ltd Mar 2009 - Aug 2010Managed multi-million pound advertising and sponsorship programmes with leading London creative and media agenciesCommissioned comprehensive consumer insight programmes with specialist agenciesLaunch of kgbdeals.co.uk (Groupon business model) in 2010 from initial specification to a significant player within the group buying sector within 3 months.Launch of affiliate programme -
Head Of Customer Acquisition - Bt VisionBt Jan 2006 - Feb 2009Sales and marketing for BT Vision generating in excess of 400,000 customers within 24 monthsChannels Marketing strategy, Brand Marketing and Project ManagementLiaison with major Hollywood studiosInternational representative on Sales and Marketing for ipTV including MicrosoftConception and delivery of BT Vision‘s content and pricing strategyLaunch strategy for BT Vision download store (download video content to PC) -
Head Of Advertising (Direct To Home)Bskyb (Sky Tv) Jun 2005 - Dec 2005Drove re-appraisal of the Sky brand, measured by ongoing monthly tracker data.Supported all business sales channels targets (8m by end 2005)Managed above the line agency (HHCL/Red Cell) and integration with media agency (Mediacom)Built excellent relationships with major content providers.Lead marketing interface on Sky HD launch.Overseas liaison to Asian broadcasters e.g. Star TV (Hong Kong) and Astro (Malaysia).
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Head Of Marketing, Sky Movies, Sky Box Office & Adult NightlyBskyb (Sky Tv) Jul 2004 - Jun 2005Conception and implementation of Sky Movies Communication StrategyDelivery of Sky Movies, Sky Box Office and Adult Channel brand Communications. Negotiating and acquiring TV shows/films to support Sky’s brand campaign.
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Senior Product Manager Sky+ And Sky MultiroomBskyb (Sky Tv) Mar 2001 - Jul 2004Launched Sky+ & Multiroom propositions in 2001. Above the line launch 2003Through the line delivery of Sky+ marketing communications.400,000 Sky+ sales in 3 years from start up with sales tripling in volume over the last 9 months.
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Retail Senior National Accounts ControllerBskyb (Sky Tv) Dec 1998 - Mar 2001Launch of Tivo Personal Video Recorder into Dixons Stores Group (Dixons/Currys)Launched Sky digital’s free box offer in April 1999.Achieved best ever performance for a single retailer through DSGi.
James Soames Skills
Frequently Asked Questions about James Soames
What company does James Soames work for?
James Soames works for Fifa
What is James Soames's role at the current company?
James Soames's current role is International Audience Marketing - FIFA+ App and Website.
What is James Soames's email address?
James Soames's email address is ja****@****ris.com
What is James Soames's direct phone number?
James Soames's direct phone number is +4479180*****
What skills is James Soames known for?
James Soames has skills like Strategy, Product Marketing, Marketing Strategy, Integrated Marketing, Management, Product Management, Marketing Communications, Digital Marketing, Online Marketing, Advertising, Mobile Devices, Marketing.
Who are James Soames's colleagues?
James Soames's colleagues are Mohammad Kasraei, Heqsa Ariestian, Hugo Quiroga, Abushouq Abdallah, Noel Vian, Remo Dubach, Sonia Gusella.
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