James Solada

James Solada Email and Phone Number

B2B Growth Marketing, Demand Generation, Consulting @ DuploCloud
James Solada's Location
San Francisco, California, United States, United States
James Solada's Contact Details
About James Solada

As the Director of Demand Generation at DuploCloud, I oversee the marketing and go-to-market strategies for a cloud-based platform that helps businesses automate and optimize their workflows. I have over 10 years of experience in B2B growth marketing, demand generation, and consulting, and I have contributed to the success of two unicorn companies and one $350 million acquisition.I lead a high-performing team and leverage various marketing tools, such as Salesforce, HubSpot, Google Analytics, and social media, to analyze data, forecast, and generate ROI. I have achieved significant year-over-year increases in organic and paid traffic, resulting in sales acceleration, funnel optimization, and revenue improvements. My mission is to enable DuploCloud's customers to achieve their business goals through innovative and scalable cloud solutions.

James Solada's Current Company Details
DuploCloud

Duplocloud

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B2B Growth Marketing, Demand Generation, Consulting
James Solada Work Experience Details
  • Duplocloud
    Director Of Demand Generation
    Duplocloud Jan 2022 - Present
    San Jose, California, Us
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  • Pavilion
    Member
    Pavilion Apr 2021 - Feb 2024
    New York, Ny, Us
    Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.
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  • Affirm, Inc.
    Lifecycle Marketing
    Affirm, Inc. Apr 2021 - Jan 2022
    San Francisco, California, Us
    Contracted to help build the Lifecycle Marketing program for merchants as Affirm filed for IPOIncreased Merchant lifecycle conversion by 25% and decreased time to close by 15%.Defined and built the organization's multifaceted lifecycle marketing strategy. Executed automated lifecycle marketing journeys and one-off campaigns across all CRM channels (email, browser, platform).Oversaw the roadmap, implementation, and analysis of merchant onboarding and re-engagement.
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  • Booster Fuels
    Marketing Director
    Booster Fuels Feb 2019 - Apr 2021
    San Mateo, California, Us
    Developed mobile fueling go-to-market and pipeline acceleration strategies with executive leadership.Oversaw all paid ads, lead sourcing, email marketing, and account-based marketing. Drove 3x increase in fleet revenue and helped reduce sales close time by 15%.Constructed sales/nurture cadences and built thought leadership content, resulting in 35% of fleet business generated via advertising and SEO.Purchased and enriched lead database and developed an automated sales cadence; increased sales activities by 30% through automation.Automated customer onboarding processes and launched a customer incentive program.Helped grow the marketing team from 3 to 8 employees.
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  • Granular
    Senior Manager, Demand Generation
    Granular Aug 2016 - Feb 2019
    Johnston, Ia, Us
    Granular was acquired by DuPont in late 2017 for 350m.Orchestrated a comprehensive marketing strategy to expand inbound leads from organic, paid, and referral sources; realized a 120% average year-over-year increase in MQLs and a 150% increase in inbound ARR.Implemented automated email campaigns, resulting in a 250% year-over-year increase in site traffic and a 900% increase in organic traffic.Deployed a Marketing Automation Suite (Pardot) across 5 product lines and implemented lead scoring modeling, attribution, and campaign analysis.Utilized Google Analytics to track site traffic, analyze actions, and develop KPIs.Generated reports and forecasted pipeline for sales and marketing teams via Salesforce.
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  • Questionpro
    Marketing Director
    Questionpro Sep 2015 - Aug 2016
    Austin , Texas, Us
    Led 5 marketers in developing and launching an integrated marketing strategy, utilizing paid ads, blogs, webinars, and social media; increased free account sign-ups by 60% and paid sign-ups by 90%.Boosted traffic by 70% year-over-year through comprehensive SEO strategies and keyword optimization.Helped 15-year-old company grow ARR from $6M to $15M in one year. Rebuilt survey template pages, resources, and blogs to improve conversion rates.
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  • 2600Hz
    Marketing Manager
    2600Hz Apr 2013 - Sep 2015
    Sunnyvale, Ca, Us
    Architected bespoke product positioning and messaging based on customer vertical; rolled out sales enablement materials, including white papers, case studies, campaigns, and infographics.Built CRM and marketing automation suite, increasing MQLs by 160% and improved conversions by 30%.Assisted in company relaunch through overseeing the website, beta-testing, and go-to-market strategy.Facilitated a media distribution strategy, reaching 2.7 million readers while increasing site visits by 24% and social media impressions by 140%.
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  • 10Eqs
    Marketing Associate
    10Eqs May 2012 - May 2013
    New York, Ny, Us
    Product Marketing - Worked with international stakeholders to target specific customer segments, improve marketing impact, support the sales team, maintain consistent branding and enhance the customer experience. Implemented value proposition and key messaging, standardized materials for the sales team, and redeveloped Sales Decks and One Pagers.Retention Marketing - Conducted customer surveys to discover problem areas on platform, collaborated to discover objectives, improve messaging, and develop onboarding materials.Results - Improved lead conversion, streamlined the onboarding process, increased retention, and reduced costs.
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  • Fair Trade Usa
    Development Specialist
    Fair Trade Usa May 2010 - May 2012
    Oakland, California, Us
    Fostered new clients, drafted proposals, managed the company e-newsletter, oversaw individual giving and created fundraising marketing materials.Results - Helped bring in over $600,000 in new funding, including company's first grant for sustainable fisheries. E-newsletter individual giving campaign resulted in a 30% click-thru increase and over $20,000 in individual donations.
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  • Pacific Bamboo Resources
    Marketing Intern
    Pacific Bamboo Resources Sep 2009 - Aug 2010
    Seattle, Wa, Us
    • Developed a comprehensive business strategy for a sustainable agriculture site on clear-cut lands in the Puget Sound.• Conducted consumer research to determine and formulate policies and business strategies. • Conferred with board members, organization officials and staff members to establish policies and formulate plans.
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James Solada Skills

Marketing Strategy Marketing Social Media Marketing Management Social Media Strategy Public Relations Event Planning Start Ups Strategic Communications Proposal Writing Blogging Market Research Advertising Newsletters Business Planning Facebook Business Development Event Management Crm Salesforce.com Nonprofits Fundraising Community Outreach Strategic Partnerships Research Marketing Research Customer Relationship Management

James Solada Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Agricultural Business And Marketing

Frequently Asked Questions about James Solada

What company does James Solada work for?

James Solada works for Duplocloud

What is James Solada's role at the current company?

James Solada's current role is B2B Growth Marketing, Demand Generation, Consulting.

What is James Solada's email address?

James Solada's email address is js****@****ail.com

What is James Solada's direct phone number?

James Solada's direct phone number is +141576*****

What schools did James Solada attend?

James Solada attended California Polytechnic State University-San Luis Obispo.

What are some of James Solada's interests?

James Solada has interest in Poverty Alleviation, Disaster And Humanitarian Relief, Economic Empowerment.

What skills is James Solada known for?

James Solada has skills like Marketing Strategy, Marketing, Social Media Marketing, Management, Social Media, Strategy, Public Relations, Event Planning, Start Ups, Strategic Communications, Proposal Writing, Blogging.

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