James Solada Email & Phone Number

San Jose, California, Us

New York, Ny, Us

Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

San Francisco, California, Us

Contracted to help build the Lifecycle Marketing program for merchants as Affirm filed for IPOIncreased Merchant lifecycle conversion by 25% and decreased time to close by 15%.Defined and built the organization's multifaceted lifecycle marketing strategy. Executed automated lifecycle marketing journeys and one-off campaigns across all CRM channels (email, browser, platform).Oversaw the roadmap, implementation, and analysis of merchant onboarding and re-engagement.

San Mateo, California, Us

Developed mobile fueling go-to-market and pipeline acceleration strategies with executive leadership.Oversaw all paid ads, lead sourcing, email marketing, and account-based marketing. Drove 3x increase in fleet revenue and helped reduce sales close time by 15%.Constructed sales/nurture cadences and built thought leadership content, resulting in 35% of fleet business generated via advertising and SEO.Purchased and enriched lead database and developed an automated sales cadence; increased sales activities by 30% through automation.Automated customer onboarding processes and launched a customer incentive program.Helped grow the marketing team from 3 to 8 employees.

Johnston, Ia, Us

Granular was acquired by DuPont in late 2017 for 350m.Orchestrated a comprehensive marketing strategy to expand inbound leads from organic, paid, and referral sources; realized a 120% average year-over-year increase in MQLs and a 150% increase in inbound ARR.Implemented automated email campaigns, resulting in a 250% year-over-year increase in site traffic and a 900% increase in organic traffic.Deployed a Marketing Automation Suite (Pardot) across 5 product lines and implemented lead scoring modeling, attribution, and campaign analysis.Utilized Google Analytics to track site traffic, analyze actions, and develop KPIs.Generated reports and forecasted pipeline for sales and marketing teams via Salesforce.

Austin , Texas, Us

Led 5 marketers in developing and launching an integrated marketing strategy, utilizing paid ads, blogs, webinars, and social media; increased free account sign-ups by 60% and paid sign-ups by 90%.Boosted traffic by 70% year-over-year through comprehensive SEO strategies and keyword optimization.Helped 15-year-old company grow ARR from $6M to $15M in one year. Rebuilt survey template pages, resources, and blogs to improve conversion rates.

Sunnyvale, Ca, Us

Architected bespoke product positioning and messaging based on customer vertical; rolled out sales enablement materials, including white papers, case studies, campaigns, and infographics.Built CRM and marketing automation suite, increasing MQLs by 160% and improved conversions by 30%.Assisted in company relaunch through overseeing the website, beta-testing, and go-to-market strategy.Facilitated a media distribution strategy, reaching 2.7 million readers while increasing site visits by 24% and social media impressions by 140%.

New York, Ny, Us

Product Marketing - Worked with international stakeholders to target specific customer segments, improve marketing impact, support the sales team, maintain consistent branding and enhance the customer experience. Implemented value proposition and key messaging, standardized materials for the sales team, and redeveloped Sales Decks and One Pagers.Retention Marketing - Conducted customer surveys to discover problem areas on platform, collaborated to discover objectives, improve messaging, and develop onboarding materials.Results - Improved lead conversion, streamlined the onboarding process, increased retention, and reduced costs.

Oakland, California, Us

Fostered new clients, drafted proposals, managed the company e-newsletter, oversaw individual giving and created fundraising marketing materials.Results - Helped bring in over $600,000 in new funding, including company's first grant for sustainable fisheries. E-newsletter individual giving campaign resulted in a 30% click-thru increase and over $20,000 in individual donations.

Seattle, Wa, Us

• Developed a comprehensive business strategy for a sustainable agriculture site on clear-cut lands in the Puget Sound.• Conducted consumer research to determine and formulate policies and business strategies. • Conferred with board members, organization officials and staff members to establish policies and formulate plans.