James Sparano Email & Phone Number

New York, United States

As Business Lead, I specialize in leading major client accounts focused on growth through brand strategy and creative solutions. I currently lead the North America Omnicom for Philips IAT responsible for content, strategy, media, PR and retail across all Personal Health business units - Oral Health Care, Grooming, and Child Care. I also lead our Optimum Nutrition business with a focus on US support for Gold Standard Whey and Amino Energy.Prior to that I was lead for our Hilton team and the successful launch of their all-new brand platform, “Hilton. For The Stay”. The platform reintroduced the brand to the market post pandemic and reignited it’s place in the category and in culture. Beyond that our platform has allowed Hilton to expand globally through a consistent campaign and point of view on the travel and hospitality industry. Since launch the team has received recognition and awards for our efforts on the rebrand (AdAge 2023 Best Rebrand) and in delivering unique executions in the social space, specifically with how we brought Hilton to platforms like TikTok (“The Ad You Stay In” – ADC and The One Show).

New York City Metropolitan Area

Greater New York City Area

As Zimmerman Advertising's Northeast Region Director I was responsible for the development of regional advertising plans in support of Nissan retail sales. In this role I developed an annual go-to-market process, focused on leveraging media and website performance data and identifying strategies to deliver against yearly and quarterly KPIs. In addition to the regional Nissan clients my team also supported the Nissan dealer network with quarterly marketing meetings outlining new creative messaging and media plans. I managed a team of six including media and account team personnel.

Greater New York City Area

As Global Digital Account Director I was responsible for management of New York and London based global Unilever projects, working closely with my team out of Havas in London. I managed scope of work for my portfolio and was tasked with identifying solution oriented opportunities for agency growth. I worked closely with my strategy and creative counterparts to develop persona driven communication plans centered around targeted Dove Men social content. I also led digital production of online and social assets across the Dove brand, focused on generating awareness for new and existing product launches.

Greater New York City Area

As Management Supervisor I partnered with Lincoln clients to launch the MKZ, guiding the project from strategic development, through production, and post-launch analysis. I worked closely with strategy leads to conduct qualitative in-market research to define a unique positioning and identify key features that would capture attention. In partnering with creative and media we focused on development of assets and media placements that complemented each other and highlighted the feeling of driving the vehicle. We also were responsible for managing internal Lincoln process and alignment with global teams to ensure consistent messaging across core markets including the US and China.In addition to the MKZ, I worked with creative and production teams to launch the MKX, a critical marketing effort for one of Lincoln's top volume models.I also led the "More Human" project, an interactive website and online advertising effort designed to give users the ability to experience a Lincoln's features before going into a dealership.

Greater New York City Area

As Account Supervisor, I was responsible for the development of creative assets to support the launch of the MKC, an all-new CUV and Lincoln's first model in one of the fastest growing automotive segments. The launch included a breadth of integrated efforts across all media channels, as well as seamless tie in to social and PR publishing which were used to capture earned interest generated from Lincoln's partnership with Matthew McConaughey. Lincoln was awarded a Silver North American Effie for driving a significant increase in sales and cultural impact was seen across Saturday Night Live, South Park and Ellen among others.

Greater New York City Area

As a member of Hudson Rogue's client service team, I was responsible for partnering with Lincoln marketing team members to development innovative ways for consumers to interact with the brand at its premier annual event, the Grammys. In 2015 I worked with creative and digital production leads to launch The Music Selfie Experiment, a one of kind interactive experience generating music for consumers based on their facial features. We partnered with Jam3 to design and build the concept, which became an Awwwards innovative site of the year finalist.

Greater Chicago Area

As part of the integrated account team, tasked with developing ideas to better integrate Lay's with its social media audience, I worked with a core team of agency creative and strategy personnel to launch Do Us A Flavor. The project was not only deemed Frito Lay's most successful consumer engagement effort at the time with over 4 million submissions, but Facebook acknowledged it as the "gold standard in how a brand should leverage its platform".

Greater New York City Area

As a member of the agency's execution team I managed the internal development process for cross channel advertising materials, working with creative, media, and strategy to prepare for campaign launches.

Bachelor Of Business Administration, Marketing

Bachelor, Business Administration; Marketing