James Sparano Email & Phone Number

New York, United States

As Business Lead, I specialize in leading major client accounts focused on growth through brand strategy and creative solutions. I currently lead the North America Omnicom for Philips IAT responsible for content, strategy, media, PR and retail across all Personal Health business units - Oral Health Care, Grooming, and Child Care. I also lead our Optimum.

New York City Metropolitan Area

Greater New York City Area

As Zimmerman Advertising's Northeast Region Director I was responsible for the development of regional advertising plans in support of Nissan retail sales. In this role I developed an annual go-to-market process, focused on leveraging media and website performance data and identifying strategies to deliver against yearly and quarterly KPIs. In addition to.

Greater New York City Area

As Global Digital Account Director I was responsible for management of New York and London based global Unilever projects, working closely with my team out of Havas in London. I managed scope of work for my portfolio and was tasked with identifying solution oriented opportunities for agency growth. I worked closely with my strategy and creative.

Greater New York City Area

As Management Supervisor I partnered with Lincoln clients to launch the MKZ, guiding the project from strategic development, through production, and post-launch analysis. I worked closely with strategy leads to conduct qualitative in-market research to define a unique positioning and identify key features that would capture attention. In partnering with.

Greater New York City Area

As Account Supervisor, I was responsible for the development of creative assets to support the launch of the MKC, an all-new CUV and Lincoln's first model in one of the fastest growing automotive segments. The launch included a breadth of integrated efforts across all media channels, as well as seamless tie in to social and PR publishing which were used to.

Greater New York City Area

As a member of Hudson Rogue's client service team, I was responsible for partnering with Lincoln marketing team members to development innovative ways for consumers to interact with the brand at its premier annual event, the Grammys. In 2015 I worked with creative and digital production leads to launch The Music Selfie Experiment, a one of kind interactive.

Greater Chicago Area

As part of the integrated account team, tasked with developing ideas to better integrate Lay's with its social media audience, I worked with a core team of agency creative and strategy personnel to launch Do Us A Flavor. The project was not only deemed Frito Lay's most successful consumer engagement effort at the time with over 4 million submissions, but.

Greater New York City Area

As a member of the agency's execution team I managed the internal development process for cross channel advertising materials, working with creative, media, and strategy to prepare for campaign launches.

Bachelor Of Business Administration, Marketing

Bachelor, Business Administration; Marketing