Helping my clients design, build and deliver powerful brands and creative marketing campaigns/content designed to engage and entice their respective markets and customers.

Responsible for:• Owning and driving brand partnership strategies and the resulting activity – ensuring alignment to and delivery of the broader marketing objectives and strategy • Leading and managing reactive and strategic omnichannel marketing campaigns • Overseeing the delivery of B2B and B2C advertising campaigns across a wide range of channels and mediums• Conducting face to face customer insight and research to help inform on effective brand positioning for upcoming services and features

Key responsibilities include: • Leading, developing and mentoring the Marketing Communications Team • The delivery of the communications and marketing campaign plan • Managing the local execution of the Worldwide, EMEA and UK Aliaxis brand policies • Collaborating with key customer partners on joint marketing and dual-branding initiatives• Ensuring the technical accuracy, strategic alignment, branding and design consistency of all copywriting, PR, social media and other creative marketing outputs• Working in close collaboration with the Segment Managers and Product Portfolio team to propose and develop collaterals and communications activities that support the segment strategies, product initiatives and value propositions• Developing and delivering a digital roadmap to continually improve customer/stakeholder experience• Driving the development of digital capabilities and competencies across the business including the implementation of automated marketing process and lead generation capabilities.• Owning and executing the social media strategy• Analysing the performance of all marketing expenditure and outputs to measure campaign effectiveness and ROI• Monitoring competitor and market trends • Agency management • Budget responsibility

Responsibilities include: • The creation of marketing materials, collateral, campaigns and content • Brand guardian of the Aliaxis and its associated product brands• Collaborating with and managing PR and creative agencies • Developing marketing campaigns and dual-branding initiatives for key distribution partners and channel marketing activities• Ensuring all sales and marketing tools, literature and training materials are up to date and on brand • Managing the customer database to ensure full GDPR compliance• The creation and distribution of email/digital marketing campaigns • Managing all activities related to participation at events and exhibitions, including bookings, stand design/build, facilities, stand attendance and lead capture• Developing project briefs for case studies and press releases, collaborating with colleagues for content and working with PR agencies to ensure successful delivery

Key responsibilities include: · The delivery of key central communication projects including: · Exhibitions and promotional events and the creation of marketing communications · Collateral, brochures, marketing videos, digital media and E-marketing· Supporting the Marketing Communications Manager and other members of the Communications team in various communication and engagement activities, including internal communications campaigns and content · Provide support to specific downstream business units to help them define, plan, co-ordinate, implement and measure their strategic and day-to-day marketing communications plans and associated activities· Maintaining strong working relationships with key suppliers and agencies