James Stocker Email & Phone Number

Cranleigh, Gb

London, Gb

Responsible for managing global export sales to over 80 countries including the USA, Canada, Europe, Middle East, China, Japan, Korea, S E Asia, Australia and NZ. This is via 3rd party distributors and also in market subsidiaries. Team comprises regional Managing Directors and subsidiary company employees.Management of UK sales to grocery, discounters, wholesale and on trade.Responsible for group marketing team

London, Gb

Halewood Artisanal Spirits is the UK's fastest growing spirits company. In the last four years, the company has embarked on a huge transformational change. It has created an artisanal spirits and beer portfolio via organic growth and acquisition, with the core purpose of building a range of of premium brands with strong equity. It is a family owned company whose brands are distributed in over 100 countries worldwide. £400m turnover and 700+ employees. A global remit across brands including Whitley Neill Gin (the UK's no. 1 premium gin), Dead Man's Fingers rum (the number 2 spiced/flavoured premium rum in the UK), JJ Whitley Artisanal Vodka (the no. 1 flavoured vodka brand in UK grocery), Crabbie's single malt whisky, Samuel Gelston's Irish whiskey, and Rum 66.Successfully grown Whitley Neill Gin from a 15,000 case brand to 1 million cases in 3 years. Now the UK’s no. 1 premium gin brand by value.Purchased spiced rum brand, Dead Man’s Fingers in early 2018 and rapidly built distribution across the UK off and on trade. The brand is now the number 2 premium spiced/flavoured rum in UK grocery and has been awarded the ‘Fastest Climber’ in The Grocer’s Biggest Alcohol Brands report (2021) with value growth of +293%.Re-launched JJ Whitley Artisanal Russian vodka in 2020 and added flavoured variants. JJ Whitley Raspberry vodka has grown rapidly to become the no. 1 flavoured vodka in UK grocery in 18 months. In the Grocer (2021) Biggest Alcohol Brands report, it ‘smashes into the top 100’ alcohol brands with growth at +226%.Responsible for the company's B2C e commerce site, where revenues successfully grew over 1,000% in 2020 v's 2019.

Crawley, Uk, Gb

PharmaCare is an international health foods, nutrition, skincare & healthcare business that grew at +60% per year in the 2 years to 2017. Globally, it is growing at +30% year on year. A privately owned Australian company; it is one of the fastest growing organisations of its kind in the world. Its strengths are the quality of its products, a highly active NPD pipeline, its speed, agility and high investment in brand building and marketing. The role reports to the Managing Director EMEA.• Management of a team of 12 (and 6 brands). • Deputy to Managing Director of EMEA division.• Implemented brand portfolio review and prioritisation programme, leading to increased focus and investment on core brands in the UK. • Development of the company Superfoods brand. From launch in early 2014 it has virtually created the UK Superfoods category and grew at 269% LY. The brand is now number 1 Superfoods brand in the UK with listings successfully gained in Tesco, Holland & Barrett, Boots, Sainsbury’s and others. The brand has now entered 7 markets in Europe.• Currently developing phase 2 strategy on Superfoods, to drive increased emotional engagement with consumers through and enhanced ATL & digital strategy.• Developing new vitamins & supplements strategy to deliver greater penetration of millennials through increasingly focussing on benefit led propositions, new occasions and innovative consumption formats. • Introduced new annual brand planning process and NPD pipeline system.• Developed an international brand marketing strategy and country prioritisation programme to support further growth in the EMEA area. This region is now growing at 30% year on year.

Bellshill, Lanarkshire, Gb

Reporting into the Marketing Director. Responsible for Grant’s Whisky, Rémy Martin, Cointreau, Piper Heidsieck champagne, Louis XIII Cognac and Mount Gay rum. Previously also managed Glenfiddich, The Balvenie and Sailor Jerry rum. This role encompasses;• Responsibility for developing UK brand strategies and managing annual brand plan process.• P&L responsibility for above brands and management of a multi million £ budget.• Developed and implemented Grant’s sponsorship of ITV4 and ITV's ‘Piers Morgan’s Life Stories’ as part of a fully integrated advertising, digital, PR and on pack strategy to build awareness and saliency. Grant’s value growth in grocery outstripped category at +14% following activation. • Managed Grant’s ‘Find My Past’ promotion to drive frequency of purchase at full price which in turn drove base rate of sale. Promotion won 2 x gold and 2 x bronze awards at the Institute of Promotional Marketing Awards 2013.• Member of global brand leadership team on Grant’s whisky.• Trebled UK sales of luxury brand, Louis XIII Cognac in 4 years and launched at £20,000 limited edition variant in 2013.• Produced integrated programme for Glenfiddich re-lauch in 2010. Brand regained UK no. 1 slot in late 2010. • Management of overall William Grant UK's commercial relationship with Rémy Cointreau over 5 years. This included annual pricing, deal fund and marketing budget negotiation. • Developed strategy to reposition Rémy Martin through development of new activation platform and targeting a new consumer segment through additional consumption occasions. The brand is now outperforming the on trade category with MAT value +79% and rate of sale +76%.• Built UK Piper Heidsieck Champagne brand strategy to move away from driving volume via discounting, to that of developing value and equity. Initiated this through building distribution in premium on trade outlets (+20% MAT) and commencing first ATL campaign in over 7 years. • Management and leadership of 15 people.

Adelaide, South Australia, Au

Constellation (now called Accolade) was, at the time, the largest wine company in the world with global revenues of over U$5bn. It owned brands such as Hardys, Kumala & Robert Mondavi. This international role was responsible for all European countries outside the UK (including Ireland, Germany, France, The Netherlands, Switzerland, Russia, Italy, Spain, Norway, Sweden, Finland, Denmark, Spain, Greece, Czech Republic and others).Management of a £3m marketing budget and a team of four.• Developed and implemented a 3 year European business strategy and brand marketing strategy – achieving profitability targets in the current challenging economic climate.• Inherited a complex portfolio of brands and subsequently developed a European Brand Portfolio Strategy and Category Strategy leading to an increasingly focussed marketing investment programme (80% of budget now concentrated on 4 brands in 4 countries).• Managed a cross functional team to develop and design a distributor marketing management programme – led to reduction of ineffective marketing spend by distributors.• Successfully recommended the implementation of a Category Management programme in key countries. • Management of local ATL & BTL marketing services agencies.

WIRSPA is the trade association for Caribbean rum producers. This role was based in the UK reporting into the CEO in Barbados. The role encompassed embarking on a multi million pound pan European Category Campaign for the new ‘Authentic Caribbean Rum’ marque. Member brands included Appleton Estate, Cockspur, and Mount Gay. Golden rum is now the 2nd fastest growing alcohol drinks category in the UK (+19% volume +25% value; MAT Jan '09) The role comprised:• Developed the Caribbean rum strategy for the category. Presented it to multiple stakeholders and subsequently implemented it.• Managed a pan European pitch to appoint an advertising agency to the campaign• Produced a European communications strategy and agency brief and oversaw implementation.• Implemented and developed a relationship and dialogue with key on and off trade retailers in order to build the category of Caribbean Rum. • Aided brand owners in developing international export strategies and subsequent reviewing and appointment of new UK distributors. • Communicated and coordinated the category campaign amongst all UK distributors.Role covered a number of territories: UK, Spain, Italy, Caribbean (including Barbados, Jamaica, Dominican Republic, Trinidad & Tobago, St Lucia, Belize, Antigua, Guyana and Surinam).

Sitra, Bh

With a turnover of U$ 200m and workforce of 450, BMMI is one of the largest distributors & retailers of international drinks and FMCG grocery brands in the Middle East. Based in Bahrain, it has operations in 10 countries including the USA, Africa, Asia, Dubai, Abu Dhabi and Qatar. - Reporting into the Chief Operating Officer, this position was responsible for managing all commercial relationships with brand owners internationally. This included, Anheuser Busch, Bacardi Martini, Colgate Palmolive, Diageo, Heineken, Kraft, Kellogg’s and Red Bull.- Development of international commercial strategies, plans and targets on behalf of major brand owners in markets such as Dubai, Bahrain & Qatar.- Developed and implemented portfolio based customer marketing strategies and programmes for major multiple retailers. - Built Bahrain into Red Bull’s highest per capita consumption country in the Middle East & N. Africa.- Management and leadership of a team of 12 marketing & customer service personnel.

National Britannia is one of the world’s leading safety, health and environmental risk management consultancies. This role reported to the Group Managing Director. In addition to setting up a new Group Marketing Department, the role encompassed:- Creation and implementation of a Group Marketing strategy across multiple brand portfolio.- Development & management of international marketing strategy in 18 countries

Amsterdam, Nl

Marketing Manager - Kronenbourg 1664: May ’98 – Sept ‘99. Full brand management including TV advertising, packaging design, innovation, new product development and through the line integrated promotions.Senior Brand Manager - McEwan’s Lager: Jul ’97 – Jun ‘98Senior Brand Manager - Foster’s Lager: Dec ’96 – Jun ‘97 Customer Marketing Manager & shopper marketing at Scottish Courage Brands (Off Trade): Jan ’94 – Nov ‘96

Bachelor Of Science - Bsc, Politics & International Studies

Education record

Diploma In Marketing Dipm, (Admission To Full Membership - Mcim), Marketing/Marketing Management, General

Bsc (Hons), Politics And International Studies

Bachelor'S Degree, Politics & International Studies

Education record