James Strohecker Email & Phone Number

Create innovative marketing programs that help companies achieve short- and long-term revenue goals. Help operations build strong digital marketing strategies, purposeful omnichannel content, and successful demand generation campaigns, delivers growth-oriented sales results in today’s competitive marketplace.Focus on helping businesses unlock their marketing and sales potential, and thereby create more sales conversions, revenue, and long-term, high-value customers. And train and lead teams to continue to execute strategic, innovative campaigns.

Successful Innovative Marketing Program DevelopmentStrategy | Responder and Safety Segment Marketing | Multi-Channel Campaign Development | Demand Generation and Content Marketing | Video and Digital Marketing | New Product Introductions | Differentiation and Messaging

Marketing Communications leader for the Connected Worker initiative: leveraging proven, dynamic knowledge of Plant-wide Industrial, Oil & Gas, Rendering/Food Production, Public Event, Fire / First Responder, Environmental and Utilities safety, as well as in-depth experience in successful NPI, planning, channel programs, demand gen, content and Web property development and marketing and message creation for process, productivity, compliance and inventory management software and wireless solutions for workflow, connected hardware, biometrics and real-time location-based solutions.* Direct the demand Generation, branding, digital and content marketing, messaging and video development programs for the Connected Worker solutions.* Created messaging and positioning for emerging Connected Worker/Responder solution Website: Task Management, Compliance, Remote Monitoring and Analytics.* Development of effective new, traffic-attracting Honeywell Web properties: Connected Worker Website (https://www.honeywellaidc.com/solutions/connected-worker); and Web architecture development and planning for connected Worker (Phase-2), SafetySuite WebsiteJames has been responsible for leading, managing and directing all the customer marketing-related activities to maximize the growth, development and return on investment of the business today and in the future. Resourceful, Positive and Proven Delivery of Impactful Marketing Programs* Lead-generation (via Eloqua, Marketo or other lead-gen tools),* Content, digital and event marketing and branding.* Channel sales development and marketing.* Web development, search optimization and MQL-development.* Effective NPI/product launches. * Annual Honeywell-DuPont FDIC Scholarship Program that achieves NA participation. (https://www.youtube.com/channel/UCcy2uMtr5AXExgqRXWTHQsA/videos)* External sponsorships and supplier co-op MDF totaling annually $695k.https://www.honeywellaidc.com/solutions/connected-worker

Successful, measured implementation of business-to-business product introduction, lead-generation, social and video marketing, sales development and partner marketing campaigns for enterprise-focused companies. Accomplished track record in content and nurture-based campaign development, corporate/product messaging and global product introductions. • Innovative capacity to create effective, measurable, repeatable marketing programs that communicate unique competitive advantages and build customer demand. • Demonstrated track record in planning/executing successful marketing, Web, video and content-rich Marketo/Eloqua lead-generation programs and events.• Establish Voice of Customer/Distributor to create new product introductions, Demand Gen, creative sales tools, content and social media marketing campaigns, channel/distributor engagement. • Built distributor sales solution engagement programs: innovative product demonstrations, whiteboard video, customer video, tablet-based sales tools and campaigns to increase market sell-through 14% q/q.• Crafted market differentiation-based positioning, demand generation, product messaging and all content marketing programs for leader in threat detection systems for Oil & Gas, D & A, Industrial, Environmental, Fire and HazMat, and Public Event Safety markets. • Created successful lead generation campaigns via Eloqua, including targeted offers, A/B tests, all email content, landing page development, digital offers, nurturing campaigns – average: 7-20% CTR.• Orchestrated successful global product launches including targeted messaging, 22-industry awards, video, global promotion, and true story VOC customer references.• Senior editor and lead contributor for analog and digitally-published localized books: Wirelessly Networked Chemical and Radiation Detection Systems; and the RAE Systems PID Handbook.

Minneapolis, Mn, Us

Produce and direct the demand, lead-generation, content creation, positioning, advertising and external communications, video and promotion programs for leader in enterprise video to Global 1000 organizations. • Lead generation: Produce effective Eloqua/Marketo-based email campaigns and track leads-to-close metrics. Increased lead-generation 150 %;• Video and written content: Create customer and partner videos, webcasts; internal and external video scripting/production; develop all collateral, sales tools, presentations; white paper ideation, editing, offer-campaigns. Increased content (video and authored WPs) 300%, downloads 200%.• Product positioning: Develop competitive product/corporate positioning, introductions, messaging. Two competitors copied positioning.• Marketing campaigns: partner marketing, webinars, seminars, analyst video webcasts; trade show/conference traffic development, demos and presentations; video testimonials and lead-gen event direction and production. Increased campaigns 400% (4x/qtr – 16-20x/qtr).

South Jordan, Utah, Us

Conduct market and competitive analysis, messaging, branding and advertising campaign planning and development, Web Site redesign, content planning and development, management of external vendors and resources, global media and market analyst outreach. Successful planning and execution of enterprise-focused marketing programs for this emerging B2B Hosted IP Communications vendor. • Strategy and Planning: Define and drive product launches, including new Live Communication Server application.• Sales Programs: Collaborative marketing programs with Cisco, Microsoft, CenterBeam, Percipia and CyberMax.• Sales support: Email marketing, Lead-gen programs, PPC, SEO, Website direction, video and animation development, content marketing, sales tool creation.

Campbell, Ca, Us

Responsible for development of worldwide marketing communications programs including corporate and product messaging and launches, Field Marketing programs, Web Site, PR, sales tools and training, as well as MDF programs, joint customer success stories, collateral, white papers, press releases, and content for APAC and EMEA partners.• Strategy and Planning: Defined and drove product launch and communications for worldwide product introductions. • Management: Led a cross-functional team that produced product strategy, product marketing requirements, sales programs, competitive positioning, and field sales training. • Product Releases: Brought to market firmware and software products with $12 million in incremental sales. • Partner Programs: Developed collaborative marketing programs such as international Trusted Partner Program promotion program. Directed creation of Sales support tools.

Cambridge, Ma, Us

Political Science And Government

Journalism

Emergency Medical Technician (Emt), Emergency Response