James Strohecker

James Strohecker Email and Phone Number

Director, Innovative Digital Marketing w/ Hubspot Demand Generation. Innovative marketing strategy and execution. Strong strategic planner/team leader. Create quantifiable sales conversions, revenue, customer value. @
James Strohecker's Location
Portland, Oregon, United States, United States
James Strohecker's Contact Details

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About James Strohecker

James Strohecker is an innovative, full-stack marketing leader with over 20 years of experience in marketing turnarounds. He (and the Team) combine to create campaign success, and deliver measurable results. James' operative successes range from building and scaling marketing organizations and processes, producing deep alignment between sales and marketing, operationalizing digital-first demand gen, content clustering and ABM, and creating differentiated positioning, messaging and industry thought leadership. James has deep market experience in industrial and enterprise-focused SaaS applications and user-oriented hardware and software technology across multiple segments.He also has a solid track record in creation and growth of successful channel MDF programs, new product introductions, sales engagement and omnichannel marketing programs that deliver segment-oriented results.Key SkillsUtilize Hubspot, ClickUp, Salesforce, Rollworks, and other applications to deliver prospect-lead flywheels and conversion programs. Produce compelling omnichannel video and solution-oriented content-fueled campaigns;. Plan and deliver innovative segment/results-focused marketing programs.AwardsISHN Reader's Choice Awards: Multi-Category Winners: 2013, 2014, 2015, 2017Frost & Sullivan Product Innovation of the Year Awards: 2013, 2014, 2016, 2017BackgroundHe is currently employed at Demand Gen Associates, holding the title of Senior Director of Marketing Engineering and Innovation. Previously, James held the position of Marketing Leadership Producer at Mallory Safety, one of the largest independent worker safety distributors in North America. Before this, James was the Senior Global Connected Worker Marketing Manager, and LOB Marketing Leader, Senior Manager of Global Marketing at Honeywell, Inc. and RAE Systems by Honeywell for more than eight years.Knowledge BaseIndustrial Safety (PPE, software, compliance, device, training, product introductions, channel development and distribution, sales enablement), B2B Enterprise Software, Software as a Service (SaaS), Channel Co-op and MDF Partner Programs, Competitive Analysis, Strategy, Positioning, Messaging, Marketing Automation, Omnichannel Web Inbound & Outbound Lead generation, Content Syndication, Project Management, Sales Enablement, Multi-channel Marketing, Product Marketing Management, Social Media Marketing, Cross-functional leadership.

James Strohecker's Current Company Details
Demand Gen Associates

Demand Gen Associates

Director, Innovative Digital Marketing w/ Hubspot Demand Generation. Innovative marketing strategy and execution. Strong strategic planner/team leader. Create quantifiable sales conversions, revenue, customer value.
James Strohecker Work Experience Details
  • Demand Gen Associates
    Director Of Digital Marketing Strategy
    Demand Gen Associates Jul 2023 - Present
    Create innovative marketing programs that help companies achieve short- and long-term revenue goals. Help operations build strong digital marketing strategies, purposeful omnichannel content, and successful demand generation campaigns, delivers growth-oriented sales results in today’s competitive marketplace.Focus on helping businesses unlock their marketing and sales potential, and thereby create more sales conversions, revenue, and long-term, high-value customers. And train and lead teams to continue to execute strategic, innovative campaigns.
  • Demand Gen Associates
    Demand Gen And Digital Content Marketing Leader
    Demand Gen Associates Aug 2019 - Jul 2023
    Successful Innovative Marketing Program DevelopmentStrategy | Responder and Safety Segment Marketing | Multi-Channel Campaign Development | Demand Generation and Content Marketing | Video and Digital Marketing | New Product Introductions | Differentiation and Messaging
  • Honeywell
    Senior Global Connected Worker Marketing Manager
    Honeywell May 2017 - Aug 2019
    Marketing Communications leader for the Connected Worker initiative: leveraging proven, dynamic knowledge of Plant-wide Industrial, Oil & Gas, Rendering/Food Production, Public Event, Fire / First Responder, Environmental and Utilities safety, as well as in-depth experience in successful NPI, planning, channel programs, demand gen, content and Web property development and marketing and message creation for process, productivity, compliance and inventory management software and wireless solutions for workflow, connected hardware, biometrics and real-time location-based solutions.* Direct the demand Generation, branding, digital and content marketing, messaging and video development programs for the Connected Worker solutions.* Created messaging and positioning for emerging Connected Worker/Responder solution Website: Task Management, Compliance, Remote Monitoring and Analytics.* Development of effective new, traffic-attracting Honeywell Web properties: Connected Worker Website (https://www.honeywellaidc.com/solutions/connected-worker); and Web architecture development and planning for connected Worker (Phase-2), SafetySuite WebsiteJames has been responsible for leading, managing and directing all the customer marketing-related activities to maximize the growth, development and return on investment of the business today and in the future. Resourceful, Positive and Proven Delivery of Impactful Marketing Programs* Lead-generation (via Eloqua, Marketo or other lead-gen tools),* Content, digital and event marketing and branding.* Channel sales development and marketing.* Web development, search optimization and MQL-development.* Effective NPI/product launches. * Annual Honeywell-DuPont FDIC Scholarship Program that achieves NA participation. (https://www.youtube.com/channel/UCcy2uMtr5AXExgqRXWTHQsA/videos)* External sponsorships and supplier co-op MDF totaling annually $695k.https://www.honeywellaidc.com/solutions/connected-worker
  • Rae Systems By Honeywell
    Lob Marketing Leader, Senior Manager Of Global Marketing
    Rae Systems By Honeywell Apr 2011 - May 2017
    Successful, measured implementation of business-to-business product introduction, lead-generation, social and video marketing, sales development and partner marketing campaigns for enterprise-focused companies. Accomplished track record in content and nurture-based campaign development, corporate/product messaging and global product introductions. • Innovative capacity to create effective, measurable, repeatable marketing programs that communicate unique competitive advantages and build customer demand. • Demonstrated track record in planning/executing successful marketing, Web, video and content-rich Marketo/Eloqua lead-generation programs and events.• Establish Voice of Customer/Distributor to create new product introductions, Demand Gen, creative sales tools, content and social media marketing campaigns, channel/distributor engagement. • Built distributor sales solution engagement programs: innovative product demonstrations, whiteboard video, customer video, tablet-based sales tools and campaigns to increase market sell-through 14% q/q.• Crafted market differentiation-based positioning, demand generation, product messaging and all content marketing programs for leader in threat detection systems for Oil & Gas, D & A, Industrial, Environmental, Fire and HazMat, and Public Event Safety markets. • Created successful lead generation campaigns via Eloqua, including targeted offers, A/B tests, all email content, landing page development, digital offers, nurturing campaigns – average: 7-20% CTR.• Orchestrated successful global product launches including targeted messaging, 22-industry awards, video, global promotion, and true story VOC customer references.• Senior editor and lead contributor for analog and digitally-published localized books: Wirelessly Networked Chemical and Radiation Detection Systems; and the RAE Systems PID Handbook.
  • Qumu, Inc.
    Director Of Field Marketing
    Qumu, Inc. May 2008 - May 2011
    Minneapolis, Mn, Us
    Produce and direct the demand, lead-generation, content creation, positioning, advertising and external communications, video and promotion programs for leader in enterprise video to Global 1000 organizations. • Lead generation: Produce effective Eloqua/Marketo-based email campaigns and track leads-to-close metrics. Increased lead-generation 150 %;• Video and written content: Create customer and partner videos, webcasts; internal and external video scripting/production; develop all collateral, sales tools, presentations; white paper ideation, editing, offer-campaigns. Increased content (video and authored WPs) 300%, downloads 200%.• Product positioning: Develop competitive product/corporate positioning, introductions, messaging. Two competitors copied positioning.• Marketing campaigns: partner marketing, webinars, seminars, analyst video webcasts; trade show/conference traffic development, demos and presentations; video testimonials and lead-gen event direction and production. Increased campaigns 400% (4x/qtr – 16-20x/qtr).
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  • Calltower, Inc.
    Director Of Ww Marketing
    Calltower, Inc. Oct 2005 - Jun 2007
    South Jordan, Utah, Us
    Conduct market and competitive analysis, messaging, branding and advertising campaign planning and development, Web Site redesign, content planning and development, management of external vendors and resources, global media and market analyst outreach. Successful planning and execution of enterprise-focused marketing programs for this emerging B2B Hosted IP Communications vendor. • Strategy and Planning: Define and drive product launches, including new Live Communication Server application.• Sales Programs: Collaborative marketing programs with Cisco, Microsoft, CenterBeam, Percipia and CyberMax.• Sales support: Email marketing, Lead-gen programs, PPC, SEO, Website direction, video and animation development, content marketing, sales tool creation.
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  • Phoenix Technologies
    Senior Director Ww Marketing
    Phoenix Technologies Oct 2003 - Oct 2005
    Campbell, Ca, Us
    Responsible for development of worldwide marketing communications programs including corporate and product messaging and launches, Field Marketing programs, Web Site, PR, sales tools and training, as well as MDF programs, joint customer success stories, collateral, white papers, press releases, and content for APAC and EMEA partners.• Strategy and Planning: Defined and drove product launch and communications for worldwide product introductions. • Management: Led a cross-functional team that produced product strategy, product marketing requirements, sales programs, competitive positioning, and field sales training. • Product Releases: Brought to market firmware and software products with $12 million in incremental sales. • Partner Programs: Developed collaborative marketing programs such as international Trusted Partner Program promotion program. Directed creation of Sales support tools.
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  • Chordiant Software
    Director Of Worldwide Marketing
    Chordiant Software 2000 - 2003
    Cambridge, Ma, Us
    View

James Strohecker Skills

Marketing Product Management Lead Generation Email Marketing Strategy Advertising Competitive Analysis Marketing Automation Product Marketing Marketing Communications Press Releases Cross Functional Team Leadership Enterprise Software Saas Project Management Positioning Social Media Marketing Messaging Leadership Strategic Planning Content Strategy Salesforce.com Management Demand Generation Go To Market Strategy Multi Channel Marketing Sales Sales Operations Strategic Communications Fun Marketing Strategy B2b Start Ups Public Relations Budgets Strategic Partnerships Sales Enablement Product Development Program Management Seo

James Strohecker Education Details

  • University Of Washington
    University Of Washington
    Political Science And Government
  • University Of Oregon
    University Of Oregon
    Journalism
  • North Seattle College
    North Seattle College
    Emergency Response

Frequently Asked Questions about James Strohecker

What company does James Strohecker work for?

James Strohecker works for Demand Gen Associates

What is James Strohecker's role at the current company?

James Strohecker's current role is Director, Innovative Digital Marketing w/ Hubspot Demand Generation. Innovative marketing strategy and execution. Strong strategic planner/team leader. Create quantifiable sales conversions, revenue, customer value..

What is James Strohecker's email address?

James Strohecker's email address is ja****@****ail.com

What is James Strohecker's direct phone number?

James Strohecker's direct phone number is +140895*****

What schools did James Strohecker attend?

James Strohecker attended University Of Washington, University Of Oregon, North Seattle College.

What are some of James Strohecker's interests?

James Strohecker has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is James Strohecker known for?

James Strohecker has skills like Marketing, Product Management, Lead Generation, Email Marketing, Strategy, Advertising, Competitive Analysis, Marketing Automation, Product Marketing, Marketing Communications, Press Releases, Cross Functional Team Leadership.

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