James Strohecker is an innovative, full-stack marketing leader with over 20 years of experience in marketing turnarounds. He (and the Team) combine to create campaign success, and deliver measurable results. James' operative successes range from building and scaling marketing organizations and processes, producing deep alignment between sales and marketing, operationalizing digital-first demand gen, content clustering and ABM, and creating differentiated positioning, messaging and industry thought leadership. James has deep market experience in industrial and enterprise-focused SaaS applications and user-oriented hardware and software technology across multiple segments.He also has a solid track record in creation and growth of successful channel MDF programs, new product introductions, sales engagement and omnichannel marketing programs that deliver segment-oriented results.Key SkillsUtilize Hubspot, ClickUp, Salesforce, Rollworks, and other applications to deliver prospect-lead flywheels and conversion programs. Produce compelling omnichannel video and solution-oriented content-fueled campaigns;. Plan and deliver innovative segment/results-focused marketing programs.AwardsISHN Reader's Choice Awards: Multi-Category Winners: 2013, 2014, 2015, 2017Frost & Sullivan Product Innovation of the Year Awards: 2013, 2014, 2016, 2017BackgroundHe is currently employed at Demand Gen Associates, holding the title of Senior Director of Marketing Engineering and Innovation. Previously, James held the position of Marketing Leadership Producer at Mallory Safety, one of the largest independent worker safety distributors in North America. Before this, James was the Senior Global Connected Worker Marketing Manager, and LOB Marketing Leader, Senior Manager of Global Marketing at Honeywell, Inc. and RAE Systems by Honeywell for more than eight years.Knowledge BaseIndustrial Safety (PPE, software, compliance, device, training, product introductions, channel development and distribution, sales enablement), B2B Enterprise Software, Software as a Service (SaaS), Channel Co-op and MDF Partner Programs, Competitive Analysis, Strategy, Positioning, Messaging, Marketing Automation, Omnichannel Web Inbound & Outbound Lead generation, Content Syndication, Project Management, Sales Enablement, Multi-channel Marketing, Product Marketing Management, Social Media Marketing, Cross-functional leadership.
Listed skills include Marketing, Product Management, Lead Generation, Email Marketing, and 36 others.