I’m Jim, Co-Founder and CEO at Zuto . A certified B Corporation.We exist to transform the car finance experience with simplicity and integrity, but we know that we have a responsibility for delivering a lot more than that. For us, growth, profitability and market share doesn’t define success alone, but using our growth as a means to a greater purpose does. Joining the growing B Corp movement connects us with like-minded businesses, using business as a force for good.Being values driven and customer orientated has created a unique business in Zuto, that we’re all very proud of. We enable our ever-growing team of over 450 Zutonites across tech, data and customer experience to work autonomously within an energising and inspiring environment. Our team work most productively and imaginatively when they are trusted – free from rigid hierarchy and structures – focused on solving customer problems, and delivering a world class customer experience. Our flexible and supportive approach empowers Zutonites, and drives achievement of outstanding performance.Over 3.7m customers have trusted us on their car buying journey. As the second biggest life purchase for many, transparency on this journey is where I firmly believe Zuto best supports customers.Additionally, as a board member at Manchester Digital, I can channel my passion towards recognising and developing talent; nurturing and showcasing the truly fascinating opportunities in Fintech.I am also honoured to be the president of Forever Manchester, an amazing charity supporting local communities across Manchester, who Zuto have worked with for a number of years. Through this role, I can continue to champion Forever Manchester, promoting their achievements and raising awareness and support for the fantastic work they do.Alongside my roles at Zuto, Manchester Digital and Forever Manchester, I’m devoted to my family life. Spending time with my wife Kate, and three children, Jimmy, Betty and Nelly - whose influence and steer is fundamental in shaping my approach to leadership. I can proudly say that it’s because of Jimmy that I’m such a huge advocate of supporting those with additional needs. After being diagnosed with PWSA, Jimmy, alongside others, has shaped my commitment to supporting causes and pledges that bring awareness, understanding and support for those in similar circumstances.Strength FinderFuturistic, positivity, arranger, activator, communicator