James Tang Email and Phone Number

Leading Skyscanner's global campaigns across 16+ markets in collaboration with the Principal PR Manager. Partnering with marketing, data, content, social, SEO, and commercial teams to deliver traveller-first, trend-driven, integrated campaigns led by PR and communications.Achievements:- Awarded the Sky High Award 4 times within my first three months for exceeding the job description and going above and beyond- Led its largest integrated campaign, Travel Trends 2025, across 16 markets, and orchestrated its first-ever global flagship immersive event in London, securing 150+ RSVPs from media, influencers, business partners, and internal stakeholders.- Generated 400+% YoY increase in press coverage during the launch week (671 vs 131 pieces) of its flagship campaign Travel Trends and a 226% YoY increase in audience reach (194.2M vs 59.5M).

ASX listed, a leading Australian property marketplace, part of Nine Entertainment Co.Responsibilities: With objectives of building brand differentiation, driving audience reach and enhancing reputation, I drive comprehensive PR strategies and activities supporting core business units in reaching consumers, agents, and enterprise audiences.Achievement:- Increased Share Of Voice 4% YoY against our competitors;- Awarded "Performance & Productivity for driving results and team collaboration;- Winner of "Best In House PR" at Mumbrella CommsCon

Deliveroo is an award-winning delivery service that operates across 12 markets. Heading the Consumer Communications department, I lead all consumer communications activities in Australia and report to Global Communications and Policy team in the UK. I also work closely with the National Marketing team to amplify their activities through a PR lens and the Corporate Affairs and Communications team to protect brand reputation and ESR activities. Key Responsibilities:- Devise and deliver high-impact creative PR campaigns, - Counsel business leadership on how consumer PR can support business objectives locally and globally.- Draft responses and statements for media enquiries, working closely with Corporate and Legal teams to handle reputational management issues.- Manage consumer PR agency and lead their performance.Key Achievement:- Increased coverage quality score by 70%;- Generated 75% of the annual top-tier coverage KPI in 6 months.

Red Havas is part of Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.As part of agency network's leadership team, my core responsibilities include:- Leading Consumer PR offering in Melbourne office;- Staffing & financing from resourcing to forecasting.

Red Havas is part of Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.As part of agency network's leadership team, my core responsibilities include: - Leading Melbourne's PR offering;- Leading Toyota's consumer PR in Australia from ongoing stories & new product launches;- Staffing & financing from resourcing to forecasting.

Oversee all creative output of the agencyIn this newly created role, I head up the Creative Hub department and work with team members on how to tell interesting stories for our clients.Lead hero projectsI am trusted with some of the biggest projects by revenue and scale within the agency and manage them from ideation, strategy development to execution.Highlight - pivoting Cadbury Easter campaign during the peak of the pandemic.- To assist Cadbury maintain its dominance of the season during COVID-19, I recommended showcasing brand platform “generosity” in a timely manner - bringing the spirit of Easter to those in need such as nursing homes and frontline health workers by donating some of its most celebrated products e.g. chocolate bunnies and Easter eggs.- The RESULT - over 900 media mentions & Cadbury sold 300 million easter eggs and 12 million Easter bunnies.

Key Achievements: - Met my organic growth KPI for 2019 - 2020 financial year within the first quarter.- CADBURY CARAMILK 2019 RelaunchI relaunched the much-loved CADBURY CARAMILK in Australia and generated a mass awareness campaign. Coverage highlights include 2 x News.com.au features & 3 x Pedestrian TV features within a week. CADBURY CARAMILK is currently the fastest-selling CADBURY block in Coles history. I look after key lifestyle clients (PR & Digital) within the agency along with responsibilities such as:- Communications strategy - Creative campaign concept development & execution- Business growth - organic & new business - Team growth & management - iD Creative Hub

Key Achievements: CADBURY RosesRelaunched and modernised CADBURY Roses in Australia with three major national campaigns including “Say Thank You With CADBURY Roses” and “Limited Box Designed By Megan Hess”. "Say Thank You With CADBURY Roses" campaign saw CADBURY launching its official Instagram account in Australia and shipped over 10,000 samples.The “Limited Box With Megan Hess” campaign increased CADBURY Roses sales by 5% during 2019 Mother’s Day time frame while the entire category was down 7%. OREO "2019 National Cookie Day" campaign saw its Cotton On personalised tin sold out within a day. "OREO Yo'Self" campaign allowed Australians to create their face in OREO cream via an official website on a giant OREO cookie. 2,000 limited-edition cookies were sold out within hours. GAMI I worked with GAMI CMO and pushed for business stories. I generated positive features in News.com.au, Smart Company and Sunrise. The media attention led to 18 franchisee inquiries for GAMI and a whopping 24 million sales in 2017 - 2018. I look after key lifestyle clients (PR & Digital) along with responsibilities such as: - Communications strategy - Creative campaign concept development - Business growth- Team growth & management

Award-winning Mango Communications is part of DDB, one of the world's largest advertising holding companies. Key Clients & Achievements: - Booking.com - one of the largest online companies in the world (Account Lead)Key Achievement: I grew Australia into one of the biggest markets at the PR front and worked closely with APAC team and Global HQ. My key tactic for generating meaningful coverage was providing media interesting data from guest reviews to trends. In 2017, Roy Morgan named Booking.com as Australia’s favourite travel agent- Hilton Hotels (Account Lead)I led 3 x massively successful national campaigns - "Curated Room Series", partnering with local business & transforming a standard guest room into a truly unique experience.2016 Winter Wonderland (Partner Ugg Australia) 2016 Summer Sleepover (Partner Sage X Clare) 2017 Winter Campaign (Partner 90 Degrees) Each campaign saw an increase in bookings. - Babbel (Account Lead) I launched Babbel in Australia via increasing its presence in lifestyle & travel media.Key Achievement: Due to the strong coverage, Babbel saw 500 downloads within a week. - Discovery Parks (PR Lead)I managed PR activities of its 60 holiday parks in Australia.Key Achievement: Discovery Parks was seen in top tier lifestyle publications such as Hit FM online for the very first time. - Delaware North (Account Lead) I was in charge of two of its signature properties - Lizard Island & El Questro.Key Achievement: I secured Nicole Warne for an exclusive campaign for Lizard Island.

Key Achievement:- For the "Shop The City" campaign, I generated the highest volume of top tier coverage to date at the time. This outcome saw a huge spike on foot traffic for all CBD Group members including Emporium Melbourne, Melbourne Central and QV. Clients Snapshot:- Tourism Malaysia (PR Lead)- Emporium Melbourne (PR Lead)- STA Travel (Account Lead)- St Kilda Film Festival (PR Lead)- "Bring Your Game" NIKE & Foot Locker Event (PR)- Melbourne Watch Company (Account Lead & Products appeared in GQ, DNA, WHO & Famous)Responsibilities include:- Daily management of senior clients - To develop and implement PR, Digital, Communications and Marketing strategy and plans for clients, ensuring that strategies are activated and that performance coverage is achieved- Manage each account to ensure optimal implementation of digital marketing & PR activities- Generate New Business - Client and media liaison - Management of staff

Key Achievement: - Recognized as the star performer, I was appointed as the PR lead of Emporium Melbourne - the "it" retail destination at the time. Clients that I was responsible for their PR activities in Australia include:- Tourism Malaysia (PR Lead)- Emporium Melbourne (PR Lead)- STA Travel (Account Lead)- Melbourne Watch (Account Lead)Projects:- Run For Your Lives Campaign (PR Lead & Generated Over 800 Media Hits In 3 Months)- Race For Excellence Campaign (Coverages include Sun-Herald)- AGA Rangemaster Group (Products were featured in Vogue Living, Belle & Australia House & Garden)- STA G Adventure Campaign (Collaborated with Social Media Influencers & Generated strong coverage especially in youth digital platforms e.g. Concrete Playground & top tier influencers) Responsibilities include:- Daily management of senior clients - To develop and implement PR, Digital, Communications and Marketing strategy and plans for clients, ensuring that strategies are activated and that performance coverage is achieved- Manage each account to ensure optimal implementation of digital marketing & PR activities- Generate New Business - Client and media liaison - Management of staff

Key Achievement: - Based on my performance, I was given the largest retainer client in the agency to manage - Tourism Malaysia. Clients that I was responsible for their PR activities in Australia include:- Tourism Malaysia (PR)- AGA Rangemaster Group (PR & Social)- Run For Your Lives (Traditional PR)Responsibilities include:- Strengthen media relations (local, national and international)- Create and disseminate press release effectively- Content creation - Facebook, Instagram & Pinterest- Evaluate PR results monthly - Manage and implement an internship program- Manage media lists- Coordinate and facilitate interviews and photoshoots - Pitch for new business - Plan and arrange quarterly staff social outing

As an AC, I assisted on all accounts in the agency and developed a solid understanding of effective public relations practice. Key Achievement: - I was promoted to Account Coordinator after a 3-month internship. Clients include: - The Meatball & Wine Bar- Fringe Festival - St Ali- Mr Miyagi- Good Beer Week- Syracuse - Sensory Lab- Collins Quarter - Morris Jones - Sids and Kids- Nite Art- Collins Square

Key Tasks: - Database management - Admin management

Key Achievement: - Due to my outstanding performance as an Event Intern with Dumbo Feathers, I was trusted to assist the launch of The School Of Life. Key Tasks: - Dumbo Feather Magazine Monthly Event (Key guests include Mia Freedman) - The Launch Of The School Of Life (Key guests include Alain de Botton)The experience provided me great insights on how publishing house works & why events are a great mean of delivering your brand message and building relationships.

Key Tasks: - Content Creation - Influencer relations

I have assisted the following brands: - Dior - Logie Award- San Pellegrino- The Point

I managed one of the busiest stores in Australia (Bourke Street Mall/David Jones) and worked with a diverse team of staff who varies from age, cultural background to roles. Key Achievement: - I started as a casual and was promoted to Assistant Manager. - The store has broken several sales records under my management. My experience in Ralph Lauren allowed me to understand:- How consumers make a purchase decision - How an internationally renowned fashion brand operates from products, marketing to visual-merchandising.

As a part of my undergraduate requirement, I undertook an internship with SBS after actively pursued the opportunity. Key Achievement: - I was promoted from an intern to a regular contributor. I was trusted with some of the most important tasks within the department such as:- Copywriting for News Room- On-air presenting - Facilitate various tasks for program production (on-air and off-air) - Assist seasonal events such as Chinese New Year

I started as a Christmas casual and worked my way to the Sales Associate role. Key Achievement: - I was recognized as one of the star performers in David Jones Flagship store - Bourke Street Mall. I learnt the importance of customer relations and how a retail giant operates.

For almost two years, I was heavily involved in the production of the flagship program in SYN - Get Cereal. Key Achievement: - I started from a segment contributor and was promoted to a producer after 6 months. This experience helped me to put my academic knowledge into practice.