ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individual and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities

The College of American Pathologists (CAP), the leading organization of board-certified pathologists, serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide.

RocketLawnchair is a growth-firm built around a proven process for developing meaningful strategies, plans and tactics for clients. The firm evolved from a traditional business-to-business marketing agency with strong roots in global healthcare. At RocketLawnchair, I support the agency's diverse portfolio of clients with insights that are the foundation for strategic positioning and plans. These insights are then used to inform messaging, creative concepts, content and tactics. I drove the development of, and now lead, the agency's Healthcare Team. This team targets and supports clients across the patient's continuum of care. In this role, we help clients understand and unlock the complexities of the evolving global healthcare environment.Building on my career as a business owner with extensive client-side sales and marketing experience, I also direct the development and deployment of customized demand generation programs for clients. These programs are built on market insights and fact-based strategy. Key Accomplishments:The company’s Healthcare Team has secured over 14 major branding and positioning projects for clients such as GE Healthcare, The College of American Pathologists and Honeywell. Directed and conducted research with over 420 global healthcare experts in the last 2 years, including C-Suite, Clinical, Administration, Nursing, Research, Laboratory, Policy Makers, Marketing and Sales staff. Established and grew the company’s B-to-B Market Intelligence and Demand Generation divisions, including the addition of Marketing Automation platforms.

Founder, owner and lead client contact for this B-to-B marketing services organization.Provided strategic direction and services for clients in a variety of marketing and sales areas including research, assessment, strategy, planning and demand generation.Collaborated with complementary service providers, such as agencies, graphic designers, web developers, and writers.Key Accomplishments:Established the company as a strategic marketing partner to a diverse group of world-class companies including Rockwell Automation, Rite-Hite, GE Healthcare, Honeywell and ITW.Operated a call and data center with 17 part-time employees; expanded the company’s portfolio of business services to meet client demand; built a reputation for the company as a leading resource in strategic and tactical marketing direction.

Managed the sale and implementation of the company’s B-to-B demand generation programs and services. Facilitated in the training and development of Performark staff in relation to Key Account Planning, Relationship Marketing, and Strategic Selling. Key Accomplishments:Expanded the company’s role with key clients; developed and implemented several successful demand generation campaigns; managed the internal client team; developed and presented a “Relationship Marketing” primer to clients; featured as a key-note speaker at Rockwell’s Global Marketing Communication Conference (client); recipient of the company’s “Visionary Award”.

Established and directed the marketing strategies and activities for this $96M, multi-location business.Managed the Sales, Customer Service and Estimating departments for the $45M Wisconsin Divisional Headquarters.Impacted the overall direction of the company as a member of the President’s Operating Committee.Key AccomplishmentsDeveloped new accounts contributing $30M in incremental sales for 1996; facilitated and implemented company-wide strategic planning; developed and implemented the company's marketing communications plan; repositioned Mayville Metal Products as an electronic enclosure manufacturer; created global account manager sales positions; reorganized sales and customer service departments to support the market strategy and plans.

Roles and responsibilities included developing global marketing strategies, plans, and campaigns to drive growth and profitability across various business segments and product lines, including: Operator Interface Devices ($130M product line) and Small Programmable Controllers ($80M product line).Responsible for start-up and management of the marketing and application engineering activities to support Conductive Plastics, a new business venture for the company.Key AccomplishmentsExceeded 1993 revenue plan by 10% and gross margin plan by 7%; grew global market share to 41.4%; managed a European acquisition, including rationalization of products and distribution; managed the design, development and launch of a $10M product line expansion; selected to attend Rockwell’s Management Institute based upon performance, career potential and psychological evaluation.

Responsible for sales and support of industrial automation and power generation products including switchgear, transformers, motors, controllers and services.Developed strategies to support all types of customers including OEM’s, end-users and distributors.Managed, motivated and trained distributor personnel in support of sales objectives.Key Accomplishments:Two-time recipient of the Westinghouse Inner Circle award for outstanding sales and marketing performance; winner of the 1986 Top Performer award based upon $8.6M in sales against a $2.5M objective; achieved No. 1 sales engineer status for product line bookings and sales through distribution.